You might feel like a real underdog with all the major retailers slashing pricing and offering FREE shopping this holiday, but fear not. There are numerous ways that small businesses can maximize their profits during the holiday shopping season too, you just need to be prepared. In this article, we’ll talk everything Black Friday, Small […]
How to Build a Lead Generation Machine
This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them […]
How To Find Your Number 2
Guest Article Tell me about a Steve Jobs, and I can show you a Steve Wozniak. Show me a Brian Roberts, Chairman and CEO, Comcast and look no further than Stephen Burke his Senior Executive Vice President. Explain to me the magnitude of the Civil Rights Movement lead by Dr. Martin Luther King Jr., and […]
How to Fire an Employee Without Destroying Them
The only thing worse than firing an employee is firing one that is dear to you. The reasons for letting go of a beloved employee may vary. Perhaps you’ve outgrown them, can’t afford to keep them, or they are no longer cutting it. Whatever the reason, you don’t want to destroy this person that has […]
High-Performance Hiring Practices
Guest Article One of the most frequent questions across this country, when I am talking to small business owners, is, “How do I hire the right person?” Looking for the right person to hire can be the most expensive and damaging process in your business. Your employees are the lifeblood of your organization. They are […]
How to Leverage YouTube To Promote Your Business
When someone mentions social media as a marketing tool, most people think of Facebook, Instagram and Twitter. But newsflash, YouTube is the second most searched site online. Video converts better than any other type of content right now and it’s cheaper to produce than every before so as a small business—YouTube could be a game […]
How to Attract Corporate Sponsors to Your Small Business
This week on #Smallbizchat LIVE our show featured three guests: How to Attract Corporate Sponsorship with Linda Hollander,@wealthybaglady, How to Effectively Market Your Business with John Jantsch, @ducttape, and YouTube Changes: How Your Small Business Can Continue to Leverage Videos for Profits with Burton Kelso, @BurtonKelso. I pulled three of the best questions from each of them to share with […]
Blogging for Business Part III – How to Blog for Money
If you treat your blog like a business, you could one day blog for money. This is Part III of my series on the blogging for business. In Part I we talked about how to develop a content strategy. In Part II, we discussed how to promote your business blog. This blog is focused on […]
How to Develop a Business Strategy – Part III
Developing a business strategy is all about looking at where you want your company to be in the next 3-to-5 years and figuring out what you need to do now to get there. If you spend your days constantly putting out fires in your business, it’s doubtful that you have much time for developing a […]
Using Webinars to Generate Leads, Customers, and Profits
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Thomas P. Curran @tompcurran. Thomas is a Webinar Training Expert who teaches his students how to generate leads, clients and profits […]
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