Businesses large and small are facing many choices to connect with customers. Analytics can be helpful in making marketing choices, but many businesses struggle with where to begin with the reports they see in the Google analytics. If you or your business team members feel a bit intimidated in choosing which data reports to start […]
10 Best Productivity Apps for Small Business Owners
When you hang your shingle and open for business, you immediately take on at least 10 different roles. Often these roles demand your time all at once. Technology to the rescue! These 10 apps can help make you a lot more productive. Many of them are free, some charge a small fee or offer a […]
How to be Better On-Camera in Your Marketing Videos
Every week asSmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @RuthSherman Ruth prepares business leaders, politicians, celebrities, and entrepreneurs to leverage critical public speaking opportunities including keynotes, webcasts, road shows, awards presentations, […]
5 Best Moments of #SmallBizChat
Have you ever had a million dollar idea? Well that’s how I felt the day I launched #SmallBizChat. My initial idea was to create a peer-to-peer mentoring program online for small business owners, but what it has turned into over the last five years is a movement of people focused on small business excellence. This […]
How 5 Minutes on Mobile Can Increase Small Business Sales
Guest Article Going mobile can open a lot of doors for your business and if done correctly, can help guide customers to a path of purchase. In 2013, small businesses expected about 13% of their holiday sales to be through mobile commerce. That’s a major jump from the previous year. And small, local businesses have […]
How to Leverage a Mobile App to Build Your Business Brand
Abel James was a twenty something living in Austin, Texas when his life fell apart. His apartment building burnt down. He lost all of his belongings. On top of that, he was suffering from high blood pressure, thyroid problems and working in a soul-sapping job. He knew he couldn’t control much so he decided to […]
Using Cloud Technology for Your Small Business
Guest Article The question of whether to switch to cloud technology or to stick with old infrastructure is one that many small businesses are presently facing. The fact is that cloud technology offers a variety of features that will benefit the average small enterprise. Still, jumping into any new technology without looking closely at it […]
8 Ways to Boost Traffic to Your Small Business Website
When planning your small business marketing mix, your website is the most important element. Many people think it’s a brochure or business card, but in today’s marketplace the first thing people do when make a buying decision is search online. So your #1 job is to make sure that potential customers can find you on […]
How to Use Your Website to Make Money
Guest Article Although your loyal customers play a large role in letting others know your business exists, how do you reach out to your prospects? This can be difficult when you are not promoting your business’ website correctly. Not only should you make it a goal to get your name out there, but to also […]
How to Use Video Blogging to Generate Buzz for a Small Business
Guest Article In an effort to make the most out of their blogging sites, many small business owners and entrepreneurs are seeking ways to find a larger online audience. With YouTube being the second most visited site on the internet, video blogging has become a good option to consider to spice up a website. Blog […]