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You are here: Home / Archives for Your Small Business

18 Ways to Promote a Podcast For Your Small Business

July 5, 2021 By Melinda Emerson Leave a Comment

Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build your thought leadership, Pitch Yourself For a Podcast, podcasting platforms, promote your podcast, signature podcast

Creating an Effective Sales Process for Your Small Business

June 7, 2021 By Melinda Emerson Leave a Comment

Creating an Effective Sales Process for Your Small Business Featured Image

Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]

Filed Under: Grow Your Business, Your Small Business Tagged With: creating a sales process, good sales cadence, growing your business, prospective customers, sales activities

Blogging For Business Part I: How To Launch A Blog

May 17, 2021 By Melinda Emerson Leave a Comment

Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog content, blog success, blogging for business, content strategy, Launching a blog

How to Send an Effective Email to Anyone

May 3, 2021 By Melinda Emerson Leave a Comment

How to Send an Effective Email to Anyone OG

In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: Bad emails, email marketing techniques, proofread your email copy, send an email, subject lines

How to Reduce Stress in Your Business

May 10, 2021 By Melinda Emerson Leave a Comment

I know you work hard to keep all the balls in the air in your business, but you might be working too hard in some cases. Don’t shake your head. I know that the work needs to get done, but is your overworking causing you to be less productive? And is it causing unhealthy levels […]

Filed Under: Grow Your Business, Your Small Business Tagged With: balance between work and life, live your dream life, overworking, poor health, Successful Business, workaholic

Top 10 Tools To Spy On Your Competitor’s Ads

May 4, 2021 By Melinda Emerson Leave a Comment

Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]

Filed Under: Grow Your Business, Your Small Business Tagged With: competitor's ads, competitor's data analysis, digital marketing strategies, pay per click, researching competitor's data

7 Tips on How to Set Prices for Products and Services

April 19, 2021 By Melinda Emerson Leave a Comment

7 Tips on How to Set Prices for Products and Services OG

Pricing your products and services appropriately is one of the biggest hurdles in owning a small business. Understanding what your customers are willing and able to pay for is vital to ensuring your business is successful.  Low prices don’t mean you’ll have customers lining up to buy. That can cause customers to assume your products […]

Filed Under: Grow Your Business, Your Small Business Tagged With: develop pricing strategy, how to set your prices, price your product, pricing tips, rethink your pricing strategy

Overcoming Impostor Syndrome as a Small Business Owner

April 13, 2021 By Melinda Emerson Leave a Comment

Overcoming Impostor Syndrome as a Small Business Owner Open Graph

Impostor syndrome is REAL, and everybody has it. Yes, even you.  Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome, or the impostor experience ) is a psychological pattern in which an individual doubt their skills, talents, or achievements and has a persistent inbuilt fear of being exposed as a “fraud.”  Did you catch […]

Filed Under: Grow Your Business, Your Small Business Tagged With: career-making opportunities, celebrate your small wins, impostor phenomenon, inner perfectionist, mental and emotional well-being

How To Use Blogging To Grow Your Business

April 6, 2021 By Melinda Emerson Leave a Comment

How To Use Blogging To Grow Your Business Featured Image

As a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message.  Businesses choose a large variety of ways to accomplish this. From billboards, radio […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog topics for your small business, blogging for business, grow your small business, leveraging your blog, types of keywords

Prepping up your Business for the Post-Pandemic Era

January 12, 2021 By Melinda Emerson Leave a Comment

Prepping up your Business for the Post-Pandemic Era Open Graph

Although the COVID pandemic is showing no signs of receding right now, the world is hopeful about getting a breakthrough as we move into 2021. The challenges for business will continue in the future, and you will need to prepare for the post-pandemic era.  If you are struggling with finances and revenues, this may not […]

Filed Under: Grow Your Business, Your Small Business Tagged With: embrace digital innovation, online selling channels, post pandemic era, post-pandemic readiness plan, project management software

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Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Hit It and Quit It with Leyanis Diaz and Tara Landes

In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing valuable resources for entrepreneurs seeking knowledge and inspiration. Melinda offers acknowledgments and shares information about SmallBizLady […]

Fix Your Business Q&A Video

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