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You are here: Home / Archives for Your Small Business

How to Send an Effective Email to Anyone

May 3, 2021 By Melinda Emerson Leave a Comment

How to Send an Effective Email to Anyone OG

In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: Bad emails, email marketing techniques, proofread your email copy, send an email, subject lines

How to Reduce Stress in Your Business

May 10, 2021 By Melinda Emerson Leave a Comment

How to Reduce Stress in Your Business OG

I know you work hard to keep all the balls in the air in your business, but you might be working too hard in some cases. Don’t shake your head. I know that the work needs to get done, but is your overworking causing you to be less productive? And is it causing unhealthy levels […]

Filed Under: Grow Your Business, Your Small Business Tagged With: balance between work and life, live your dream life, overworking, poor health, Successful Business, workaholic

Top 10 Tools To Spy On Your Competitor’s Ads

May 4, 2021 By Melinda Emerson Leave a Comment

Top 10 Tools To Spy On Your Competitor’s Ads open graph

Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]

Filed Under: Grow Your Business, Your Small Business Tagged With: competitor's ads, competitor's data analysis, digital marketing strategies, pay per click, researching competitor's data

7 Tips on How to Set Prices for Products and Services

April 19, 2021 By Melinda Emerson Leave a Comment

7 Tips on How to Set Prices for Products and Services OG

Pricing your products and services appropriately is one of the biggest hurdles in owning a small business. Understanding what your customers are willing and able to pay for is vital to ensuring your business is successful.  Low prices don’t mean you’ll have customers lining up to buy. That can cause customers to assume your products […]

Filed Under: Grow Your Business, Your Small Business Tagged With: develop pricing strategy, how to set your prices, price your product, pricing tips, rethink your pricing strategy

Overcoming Impostor Syndrome as a Small Business Owner

April 13, 2021 By Melinda Emerson Leave a Comment

Overcoming Impostor Syndrome as a Small Business Owner Open Graph

Impostor syndrome is REAL, and everybody has it. Yes, even you.  Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome, or the impostor experience ) is a psychological pattern in which an individual doubt their skills, talents, or achievements and has a persistent inbuilt fear of being exposed as a “fraud.”  Did you catch […]

Filed Under: Grow Your Business, Your Small Business Tagged With: career-making opportunities, celebrate your small wins, impostor phenomenon, inner perfectionist, mental and emotional well-being

How To Use Blogging To Grow Your Business

April 6, 2021 By Melinda Emerson Leave a Comment

How To Use Blogging To Grow Your Business Featured Image

As a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message.  Businesses choose a large variety of ways to accomplish this. From billboards, radio […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog topics for your small business, blogging for business, grow your small business, leveraging your blog, types of keywords

Prepping up your Business for the Post-Pandemic Era

January 12, 2021 By Melinda Emerson Leave a Comment

Prepping up your Business for the Post-Pandemic Era Open Graph

Although the COVID pandemic is showing no signs of receding right now, the world is hopeful about getting a breakthrough as we move into 2021. The challenges for business will continue in the future, and you will need to prepare for the post-pandemic era.  If you are struggling with finances and revenues, this may not […]

Filed Under: Grow Your Business, Your Small Business Tagged With: embrace digital innovation, online selling channels, post pandemic era, post-pandemic readiness plan, project management software

How to Build a Business You Can Sell

January 5, 2021 By Melinda Emerson Leave a Comment

How to Build a Business You Can Sell OG

Starting a new business is exciting! And while most people focus in on the immediate needs of starting a business, one thing all business owners should think about is how to build a business they can sell. Let’s look at four essential steps to ensuring your business could be sold, should you choose. Create the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build your business, business broker, business model, sell your business, selling businesses

Top 10 Self-Care Tips for Small Business Owners

December 14, 2020 By Melinda Emerson Leave a Comment

Top 10 Self-Care Tips for Small Business Owners OG

Are you ignoring your self-care? Most small business owners are notoriously bad at self-care. All those long hours bent over a laptop, barely sipping a glass a water, and forgetting to have lunch is a road to bad health. Neglectful behavior will catch up to even the most successful entrepreneur, so today, I’m sharing self-care […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: mental health day, prioritize your health, self-care activity, self-care tips, self-care tips for entrepeneurs

5 Reasons Why Now Is the Perfect Time to Start a Business

December 8, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Now Is the Perfect Time to Start a Business OG

Everything has changed. No company is left untouched by the pandemic. And most of the economy is tanking, which includes massive layoffs and life changes that no one could predict. But these reasons could be the very motivators, and opportunities that make you successful in the venture you have always dreamed of starting.  Here are […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: become a small business owner, how to start a small business, post covid business, start your business, Succeed as your own boss

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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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