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You are here: Home / Archives for Your Small Business

Top 19 Resources for Veteran-Owned Business

November 11, 2019 By Melinda Emerson Leave a Comment

Top 19 Resources for Veteran-Owned Business - Featured Image

Are you a veteran with an interest in business ownership? 250,000+ veterans transition to civilian life each year. On this Veteran’s Day, if you are thinking about starting a business there are resources that will help you launch or grow your big idea. There are government programs and funders whose mission is specifically designed to […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: Lender Match, Resources for Veterans, SBA, Veteran’s Day, veterans, veterans business, veterans entrepreneurship

7 Tips for Performing Competitor Research Easily and Effectively

November 12, 2019 By Melinda Emerson Leave a Comment

7 Tips for Performing Competitor Research Easily and Effectively Featured Image

In order to be successful as a business, you need to know your market as well as your competition. After all, knowledge is power and being prepared can help you get ahead. Launching a business without knowing what to expect is the quickest way to be left behind, whether today or tomorrow! Let’s look at […]

Filed Under: Grow Your Business, Your Small Business Tagged With: analyze your competition, competition, competitive market analysis, competitors, competitors research, market analysis, market research

Things I Learned Attending Marketing School

October 21, 2019 By Melinda Emerson Leave a Comment

Things I Learned Attending MarketingProf’s Marketing School - Featured Image OG

I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school.  Now, I must admit, […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: customer experience, expert marketer, Mark Schaefer, marketing, marketing rebellion, marketing school, small business marketing strategy

3 Ways to Boost Your Small Business Marketing Using Psychology

October 22, 2019 By Melinda Emerson Leave a Comment

3 Ways to Boost Your Small Business Marketing Using Psychology - OG

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: marketing psychology, marketing strategies, psychology, small business brand awareness, small business marketing, small business marketing tips, social proof

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

20 Best Places to Pitch a Guest Blog Post

September 30, 2019 By Melinda Emerson Leave a Comment

20 Best Places to Pitch a Guest Blog Post - OG

If you are using content marketing, blogging, and SEO, to grow your small business brand, guest blogging is an effective way to go about it. Guest blogging is when you write a blog post for someone else’s website. To properly pitch a guest blog post, the key is to understand the purpose of the blog/website […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: benefits of blogging, blog, blogging rules, business blog, guest blog, guest blog post, guest blogging, small business blog, small business blogging

Getting Better Results from Your Business Blog in 2019

September 19, 2019 By Melinda Emerson Leave a Comment

Getting Better Results from Your Business Blog in 2019 - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]

Filed Under: Branding & Marketing, SmallBizChat, Your Small Business Tagged With: blog, blogging, blogging rules, blogging strategy, business blog, Content, content marketing, marketing, small business blog

Christmas is Coming: Will Your Business Be Ready for Holiday Sales?

September 2, 2019 By Melinda Emerson Leave a Comment

Christmas is Coming_ Will Your Business Be Ready for Holiday Sales_ - OG

The holidays are just around the corner, and with more tariffs on Chinese imported good set to kick in on Dec 15th, people will shop early this year. Are you ready for holiday sales? It’s time to plan now for the biggest shopping season of the year. The sales will be rolling by Halloween, so […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Your Small Business Tagged With: business holiday sales, Christmas, christmas sales, christmas shopping, Christmas shopping season, holiday, holiday sales, holiday shopping, promotions strategy, small business marketing tips, small business Saturday

8 Tips for a Better Small Business Loan Application

September 24, 2019 By Melinda Emerson Leave a Comment

Small Business Loan Application - OG

You can apply for a small business loan today from many different lenders, both traditional and alternative. These can help you expand your business, hire new employees, increase your sales or product research budget, and more. Here, we’ll explore 8 quick tips to help you create a better small business loan application. 8 Tips for […]

Filed Under: Cash Flow & Finance, Your Small Business Tagged With: business loan, credit score, financing, loan, loan application, small business, small business loan application, small business loans, small business planning

12 Things to Do to Start a Small Business

January 14, 2019 By Melinda Emerson Leave a Comment

start a small business

Are you finally ready to strike out on your own with your very own small business in 2019? Owning a small business is never a get rich quick scheme; if you want success; it will cost you. It will cost you money, sleep, relationships and you will be pushed in ways you never thought possible. […]

Filed Under: 12 Things, Featured Post, How to Start, Solopreneurs, Starting A Small Business, Your Small Business Tagged With: 12 things, Owning a small business, small business, small business tips, start a small business

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
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Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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