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You are here: Home / Archives for Your Small Business

Taking Care of Your Mental Health as a Business Owner

May 7, 2019 By Melinda Emerson Leave a Comment

mental health

Running a business is a mental and physical marathon in itself. You need to constantly be at the top of your game in order to best serve your clients, your employees, and yourself. New challenges and opportunities each day can be exhausting if you are not taking the best possible care of yourself. If you […]

Filed Under: Guest Articles, Your Small Business Tagged With: Entrepreneurial Stress, mental health, mental wellness, stress, stress in business, wellness

How to Sell on Facebook Free: Set Up Your Own Shop

April 8, 2019 By Melinda Emerson Leave a Comment

sell on Facebook

You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]

Filed Under: Grow Your Business, Social Media, Your Small Business Tagged With: ecommerce, facebook, Facebook business, facebook marketplace, Sell on Facebook, Selling on Facebook, small business

Advertise Your Business on Facebook: Boost Revenue and Reach

April 1, 2019 By Melinda Emerson Leave a Comment

advertise your business on Facebook

If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]

Filed Under: Social Media, Your Small Business Tagged With: advertising, facebook, Facebook ads, small business, small business marketing, Types of Facebook Ads

3 Things to Consider When Taking Over Your Family Business

April 16, 2019 By Melinda Emerson Leave a Comment

Taking Over Your Family Business

There is no smooth path to becoming a CEO, much less taking over and transforming a longstanding family business to compete in the 21st century. As I took the reins of my second-generation multimillion-dollar business from my mother and father, and partnered with my brother, I realized the importance of striking a balance between my […]

Filed Under: Guest Articles, Your Small Business Tagged With: family business, small business, small family business, Taking Over Your Family Business

5 Ways to Make Your Next Exit Interview Count

April 2, 2019 By Melinda Emerson Leave a Comment

exit interview

Your employee just quit, but you don’t know why. Sure, you have the public reason; the one he firsts tell you and the rest of the team. But you’re quite certain there’s more to the story. So how can you discover the truth? Answer: give him an exit interview. What Is an Exit Interview? An […]

Filed Under: Guest Articles, Leadership, Your Small Business Tagged With: departing employee, employees, Exit Interview, How to Conduct an Exit Interview, hr exit interviews, hr interview tips

10 Small Business Lessons from 20 Years of Business

March 18, 2019 By Melinda Emerson Leave a Comment

Small Business Lessons

I can’t believe this year marks 20 years I’ve been in business! 20 years ago I started Quintessence Group, my marketing consulting firm that works with Fortune 500 firm to reach small business, in the basement of my house. We work with brands such as VISA, Google, FedEx, Sam’s Club, ADP, The Hartford, and Pitney […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: biz lessons, business experience, small business, small business lessons, small business tips

Sell More in Your Small Business by Highlighting Benefits in Your Sales Pitch

March 4, 2019 By Melinda Emerson Leave a Comment

Sell More in Your Small Business by Highlighting Benefits in Your Sales Pitch

Have you ever been the victim of an uneducated salesperson or business owner who pushes how awesome their company or product is, but not the benefits of their product or service? Yes, I have too. Here’s the deal. If you want to sell more in your small business, you need to figure out how to […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build sales, driving sales, grow your sales, selling, selling in small business

How to Recession-Proof Your Small Business

February 4, 2019 By Melinda Emerson Leave a Comment

recession-proof your small business

The economy is slowing down, and interest rates are going up. Is your business ready for what is going on in the marketplace? With the current stock market volatility and former Fed Chair Janet Yellen doing numerous interviews about the recession that’s on the way, it’s time to get ready. No one will forget the […]

Filed Under: Cash Flow & Finance, Your Small Business Tagged With: Finance Strategy, recession proof, small business, small business finances, Ways to Recession-Proof

7 Ways to Love Your Customers

February 11, 2019 By Melinda Emerson Leave a Comment

love your customers

February is the Love month, but not just for couples. All power rests within the hands of your customers. They can choose your brand or go with your competitor. Use this month to show your customers how much you appreciate them. It’s something you need to do not just around Valentine’s Day, but all year […]

Filed Under: Customer Service, Your Small Business Tagged With: customer appreciation, customer attraction, customer experience, customer feedback, customer retention, keep customers

SmallBizLady’s 5 P’s of Marketing for Your Small Business

February 25, 2019 By Melinda Emerson Leave a Comment

5 P’s of Marketing

If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: 5 P’s of Marketing, effective marketing, improve your marketing, marketing, marketing strategy, small business marketing, small business marketing tips

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The SmallBizChat Podcast: Hit It and Quit It with Hit It and Quit It with Leyanis Diaz and Tara Landes

In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing valuable resources for entrepreneurs seeking knowledge and inspiration. Melinda offers acknowledgments and shares information about SmallBizLady […]

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