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You are here: Home / Archives for Your Small Business

3 Things to Consider When Taking Over Your Family Business

April 16, 2019 By Melinda Emerson Leave a Comment

Taking Over Your Family Business

There is no smooth path to becoming a CEO, much less taking over and transforming a longstanding family business to compete in the 21st century. As I took the reins of my second-generation multimillion-dollar business from my mother and father, and partnered with my brother, I realized the importance of striking a balance between my […]

Filed Under: Guest Articles, Your Small Business Tagged With: family business, small business, small family business, Taking Over Your Family Business

5 Ways to Make Your Next Exit Interview Count

April 2, 2019 By Melinda Emerson Leave a Comment

exit interview

Your employee just quit, but you don’t know why. Sure, you have the public reason; the one he firsts tell you and the rest of the team. But you’re quite certain there’s more to the story. So how can you discover the truth? Answer: give him an exit interview. What Is an Exit Interview? An […]

Filed Under: Guest Articles, Leadership, Your Small Business Tagged With: departing employee, employees, Exit Interview, How to Conduct an Exit Interview, hr exit interviews, hr interview tips

10 Small Business Lessons from 20 Years of Business

March 18, 2019 By Melinda Emerson Leave a Comment

Small Business Lessons

I can’t believe this year marks 20 years I’ve been in business! 20 years ago I started Quintessence Group, my marketing consulting firm that works with Fortune 500 firm to reach small business, in the basement of my house. We work with brands such as VISA, Google, FedEx, Sam’s Club, ADP, The Hartford, and Pitney […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: biz lessons, business experience, small business, small business lessons, small business tips

Sell More in Your Small Business by Highlighting Benefits in Your Sales Pitch

March 4, 2019 By Melinda Emerson Leave a Comment

Sell More in Your Small Business by Highlighting Benefits in Your Sales Pitch

Have you ever been the victim of an uneducated salesperson or business owner who pushes how awesome their company or product is, but not the benefits of their product or service? Yes, I have too. Here’s the deal. If you want to sell more in your small business, you need to figure out how to […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build sales, driving sales, grow your sales, selling, selling in small business

How to Recession-Proof Your Small Business

February 4, 2019 By Melinda Emerson Leave a Comment

recession-proof your small business

The economy is slowing down, and interest rates are going up. Is your business ready for what is going on in the marketplace? With the current stock market volatility and former Fed Chair Janet Yellen doing numerous interviews about the recession that’s on the way, it’s time to get ready. No one will forget the […]

Filed Under: Cash Flow & Finance, Your Small Business Tagged With: Finance Strategy, recession proof, small business, small business finances, Ways to Recession-Proof

7 Ways to Love Your Customers

February 11, 2019 By Melinda Emerson Leave a Comment

love your customers

February is the Love month, but not just for couples. All power rests within the hands of your customers. They can choose your brand or go with your competitor. Use this month to show your customers how much you appreciate them. It’s something you need to do not just around Valentine’s Day, but all year […]

Filed Under: Customer Service, Your Small Business Tagged With: customer appreciation, customer attraction, customer experience, customer feedback, customer retention, keep customers

SmallBizLady’s 5 P’s of Marketing for Your Small Business

February 25, 2019 By Melinda Emerson Leave a Comment

5 P’s of Marketing

If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: 5 P’s of Marketing, effective marketing, improve your marketing, marketing, marketing strategy, small business marketing, small business marketing tips

Where to Find Support as a Veteran-Owned Business

November 13, 2017 By Melinda Emerson Leave a Comment

If you’re one of the 2.5 million veterans who own a business, or is a vet thinking about starting a business, you should know that there are resources that will help make your journey easier. There are programs specifically designed for veteran-owned businesses. Whether you need financing, a mentor, or just small business training, here […]

Filed Under: Grow Your Business, Starting A Small Business, Your Small Business Tagged With: support in business, veteran-owned business, veterans

10 E-commerce Best Practices for Small Businesses

January 29, 2019 By Melinda Emerson Leave a Comment

E-commerce Best Practices

You have a small business now, and you know you want it to grow. Growth means more customers, more revenue, more inventory, and more success. Before you can get to this space, however, you have to set some practices in motion that will foster natural and lasting growth. Check out these 10 e-commerce best practices […]

Filed Under: Business Inspiration, Featured Post, Guest Articles, Uncategorized, Your Small Business Tagged With: best small business websites, e-commerce, E-commerce Best Practices, small business, small business website

7 Signs It’s Time to Relocate Your Business

January 22, 2019 By Melinda Emerson Leave a Comment

relocate your business

Whether an old or new business, it can be easy for companies to think that relocating to a new base can solve the majority of their business problems. However, the probable causes of the problems first need to be assessed to determine if relocating is the solution. It’s important to know what problems can be […]

Filed Under: Business Inspiration, Featured Post, Grow Your Business, Guest Articles, Your Small Business Tagged With: business decisions, business relocation, jamie costello, relocate your business, relocation

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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