One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
6 Tips to Lower Your Small Business Insurance Costs
Guest Article At the helm of every successful small business is a leader who’s mindful of expenses and vigilant about costs. You also know that uncontrollable factors are a regular risk of doing business, which means small business insurance isn’t an optional expense. So how do you reconcile the need for insurance with the additional […]
How to Deal with Issues in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Brian Moran @BrianMoran is dedicated to helping small business owners and entrepreneurs run better businesses. As CEO of Brian Moran […]
Melinda F. Emerson Foundation Launches Reinvention Weekend Event in Philadelphia
Nearly, one year ago I launched the Melinda F. Emerson Foundation for Small Business Success. Many of you have been wondering how you can get involved and tap into the resources of the foundation, and now you finally have the chance. Join me in Philadelphia October 12th for Reinvention Weekend. www.Reinventionweekend.com I’m giving 100 worthy […]
What Small Business Owners Need to Know About the Affordable Care Act
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Laura C. Roane @InsuranceLady01. Laura is known as The Insurance Lady and specializes in Insurance Planning and Education. Many families and small […]
Does Your Small Business Have An Emergency Preparedness Plan?
Sponsored Post Staples second annual workplace safety survey results were recently released, which coincides with National Safety Month this June, a time of heightened awareness regarding emergency preparedness among small businesses. Although reported that natural disasters are rated high among safety concerns among office staff, more than sixty percent of businesses report that recent catastrophes, […]
How to Run a Successful Small Business With Your Kids
Linda Collinson is no stranger to entrepreneurial success. In the ’80s, she developed a natural skincare line, LaCrista Natural Skincare, from her kitchen table. Her small operation grew quickly, and by the ’90s her products were being sold in Wal-Mart, Whole Foods, Giant Foods and in other stores across the country and internationally in China. […]
How to Make Sure Your Sales Conversations Close Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Nancy Bleeke, The SalesPro Insider @salesproinsider about the new conversations buyers need to help them do something or decide to buy. Nancy […]
9 Ways to Boost Your Marketing Efforts in Your Small Business
Sponsored Post Marketing is the engine that drives a small business. In order for your marketing strategy to work, you must know who’s your paying customer and how you are going to stand out in the marketplace. Competition is global, so it’s best to focus on a specific niche customer to stretch your marketing dollars. […]
Does Your Small Business Have Enough Insurance?
I am concerned that small business owners do not have adequate liability insurance for their businesses, and I wanted to provide information so that you will know what you need to be protected. I reached out to a few insurance experts to help me explain your options and what is needed in a typical small […]
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