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ENDING SMALL BUSINESS FAILURE

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You are here: Home / Archives for Your Small Business

Pros and Cons of Hiring Family Members in Your Small Business

May 20, 2024 By Melinda Emerson Leave a Comment

It can be tricky to hire family members in your small business. It can be both rewarding and challenging. Hiring family members can bring a sense of trust, loyalty, and shared vision to your business, fostering a tight-knit team environment. However, it also comes with its own set of potential pitfalls. In this blog post, […]

Filed Under: Become Your Own Boss Tips, Grow Your Business, Your Small Business Tagged With: business benefits, business challenges, business continuity, business growth, business management, business planning, business strategy, business succession, conflict resolution, employee loyalty, employee relations, entrepreneurial advice, family business, family dynamics, fix your small business, hiring family, hiring practices, hiring tips for small business, performance management, small business, small business tips, tax benefits

The Essential Ingredients of Business Success

May 13, 2024 By Melinda Emerson Leave a Comment

In business, success is not merely a destination but a journey. It’s a journey paved with challenges, opportunities, and pivotal moments that shape its destiny. While each entrepreneurial journey is unique, there are certain essential ingredients that consistently contribute to success. In business, success is not merely a stroke of luck or the result of […]

Filed Under: Become Your Own Boss Tips, Fix Your Business, Grow Your Business, Women in Business, Your Small Business Tagged With: business success, community, entrepreneurship, innovation, perseverance, planning, strategy, vision, women entrepreneurs

How to Hire a Virtual Assistant

April 22, 2024 By Melinda Emerson Leave a Comment

Hiring a virtual assistant (VA) can be a valuable investment for small business owners looking to streamline operations, increase productivity, and focus on core business activities. Whether you need help with administrative tasks, customer support, or specialized projects, finding the right virtual assistant requires careful planning and consideration. Here’s a step-by-step guide to help you […]

Filed Under: 10 Things Lists, Fix Your Business, Grow Your Business, Human Resources, Leadership, Solopreneurs, Teams, Your Small Business Tagged With: adjusting virtual assistant arrangement, delegating tasks to virtual assistants, delegation, evaluating virtual assistant candidates, finding a virtual assistant, freelance virtual assistant, full-time virtual assistant, hire a virtual assistant, how to hire a virtual assistant, monitoring virtual assistant performance, online platforms for hiring virtual assistants, part-time virtual assistant, providing feedback to virtual assistants, queen bee work, setting expectations for virtual assistants, small business productivity, steps to hire a virtual assistant, virtual assistant agency, virtual assistant assessment, virtual assistant hiring process, virtual assistant interview, virtual assistant job boards, virtual assistant job description, virtual assistant onboarding, virtual assistant qualifications, virtual assistant skills, virtual assistant skills assessment, virtual assistant training

How to Find the Perfect Business Idea

April 8, 2024 By Melinda Emerson Leave a Comment

Embarking on the path of entrepreneurship is not merely about having the drive and passion; it’s also about channeling that energy into the right business opportunity. Once you’ve scrutinized your abilities, identified your strengths, and visualized your entrepreneurial future. Now, you must determine What kind of business you should start. Answering this requires introspection, strategic […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Fix Your Business, Grow Your Business, How to Start, Starting A Small Business, Women in Business, Your Small Business Tagged With: business models, entrepreneurial aspirations, entrepreneurship, financial preparedness, guidance, industry experience, lifestyle aspirations, monetization, passions, remote work, routines, self-analysis, self-discipline, self-motivation, skills, support

Strategies to Grow Your Subscriber List for a Newsletter or Blog

April 1, 2024 By Melinda Emerson Leave a Comment

Growing your subscriber list for a small business newsletter or blog is vital for expanding your reach, increasing engagement, and driving conversions. Building a robust subscriber base allows you to connect with your target audience, nurture relationships, and effectively promote your products or services. In this post, we’ll explore proven strategies for growing your subscriber […]

Filed Under: Fix Your Business, Grow Your Business, Technology, Your Small Business Tagged With: audience, Benchmarking, blog, content creation, contests, conversions, email segmentation, engagement, giveaways, growth strategies, incentives, list health, list hygiene, marketing, newsletter, paid advertising, pop-up forms, pruning, referrals, segmentation, SEO optimization, small business, social media promotion, strategy optimization, subscriber list, subscription forms

Strategies to Improve Your Closing Rate as a Small Business

March 25, 2024 By Melinda Emerson Leave a Comment

Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. […]

Filed Under: Cash Flow & Finance, Customer Service, Fix Your Business, Grow Your Business, Uncategorized, Your Small Business Tagged With: business development, business growth, buying intent, closing rate, customer acquisition, customer engagement, customer relationship, growth, lead qualification, lead scoring, marketing, sales, sales process, sales strategy, sales success, sales tips, sales training, small business, strategy

18 Ways to Go From Running Small Business to Building a Brand

March 18, 2024 By Melinda Emerson Leave a Comment

Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand advocacy, Brand Awareness, Brand Building, brand extension, brand identity, brand loyalty, brand management, brand partnerships, branding strategy, business growth, customer experience, digital marketing, entrepreneurship, market positioning, marketing, product development, small business

Employees Share the Top 10 Factors That Truly Matter in Workplace Care

February 23, 2024 By Melinda Emerson Leave a Comment

Sponsored by MetLife. Often as business owners, we think we know what is best for our employees, but things tend to work best when you ask for direct employee feedback. Today, we’ll discuss specific employee feedback and recommendations for small business owners on what strategies to implement to better support employees. Here are the top […]

Filed Under: Featured Post, Fix Your Business, Guest Articles, Your Small Business

Why You Need a Brand Refresh

February 19, 2024 By Melinda Emerson Leave a Comment

 When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Fix Your Business, Grow Your Business, Women in Business, Your Small Business Tagged With: brand evolution, brand identity, brand perception, brand refresh, brand resilience, brand strategy, branding, business growth, competition, competitive differentiation, customer engagement, innovation, market trends, name change, rebranding, small business, strategic branding, target audience

30 Effective Strategies to Help Your Small Business Drive Leads

February 5, 2024 By Melinda Emerson Leave a Comment

When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: Ask for Referrals Directly, Build a Loyalty Program, Build Personal Connections, content marketing, Create a Google My Business Profile, Create a Referral Culture, Create a Referral Program, customer feedback, Define Your Niche Target Audience, Educate Customers on Your Referral Program, email marketing, Highlight Referral Success Stories, Host Customer Appreciation Events, Host Webinars and Live Events, Leverage Follow-Up Communication, leverage social media, Local SEO Analytics, Location-Based Landing Pages, Network Within the Community, Networking Events, Offer Free Strategy Session, optimize your website, Partnerships and Collaborations, Provide Excellent Customer Service, Run Contests and Giveaways, Utilize Chatbots, Utilize Local SEO, Utilize Online Directories, Utilize Retargeting Ads, Utilizing SEO (Search Engine Optimization) strategies

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

Fix Your Business Q&A Video

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