Your Small Business Archives » Page 3 of 37

9 Essentials to Create a Winning Business Plan

September 28, 2021 By Melinda Emerson Leave a Comment

There is truth in the old adage, “if you fail to plan, then you plan to fail.” This is no different for your business. If you don’t have a formal business plan for your scale-up business, then now is a good time to look at what you need to include to help you create the […]

Top 10 Boss Books for Your Summer Reading List

August 9, 2021 By Melinda Emerson Leave a Comment

Who said that your summer reading list has to only be romance novels that you devour while lounging on the beach? Sprinkle in some of my favorite “boss” books to amplify your summer reading. Learn from other business owners the struggles and adversities they faced while starting their companies. You’ll also discover new strategies and […]

Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021

July 27, 2021 By Melinda Emerson Leave a Comment

How you view the world can radically change your fortunes. If you’re convinced that you can’t do something, you’re right: you’ll never actually try, or maybe you’ll give up as soon as you encounter a roadblock. If you’re insistent that you’re undeserving of your success, you’ll fail to grasp the opportunities that come your way. […]

8 SEO Tips to Drive Traffic to Your Small Business Website

July 26, 2021 By Melinda Emerson Leave a Comment

Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer […]

9 Ways to Increase the Traffic to Your Small Business’s Website

July 19, 2021 By Melinda Emerson Leave a Comment

The website for your small business is an important element when planning out your marketing campaigns. Long gone are the days where a business card or brochure was the only way to increase your company’s business and client base. With many customers starting their purchasing journey online, it’s vital they can find you on the […]

Everything You Need to Know About Search Intent for Your Small Business

July 12, 2021 By Melinda Emerson Leave a Comment

Search engine optimization (SEO) is one of the best ways to get organic traffic to your business’s website. As your website ranks high in search engine results, you’ll attract more potential customers and increase your sales. One of the key components of SEO is optimizing your website and all its content with specific keywords that […]

18 Ways to Promote a Podcast For Your Small Business

July 5, 2021 By Melinda Emerson Leave a Comment

Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]

Creating an Effective Sales Process for Your Small Business

June 7, 2021 By Melinda Emerson Leave a Comment

Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]

Blogging For Business Part I: How To Launch A Blog

May 17, 2021 By Melinda Emerson Leave a Comment

Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]