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You are here: Home / Archives for Your Small Business

Creating an Effective Sales Process for Your Small Business

June 7, 2021 By Melinda Emerson Leave a Comment

Creating an Effective Sales Process for Your Small Business Featured Image

Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]

Filed Under: Grow Your Business, Your Small Business Tagged With: creating a sales process, good sales cadence, growing your business, prospective customers, sales activities

Blogging For Business Part I: How To Launch A Blog

May 17, 2021 By Melinda Emerson Leave a Comment

Blogging For Business Part I: How To Launch A Blog Featured Image

Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog content, blog success, blogging for business, content strategy, Launching a blog

How to Send an Effective Email to Anyone

May 3, 2021 By Melinda Emerson Leave a Comment

How to Send an Effective Email to Anyone OG

In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: Bad emails, email marketing techniques, proofread your email copy, send an email, subject lines

How to Reduce Stress in Your Business

May 10, 2021 By Melinda Emerson Leave a Comment

How to Reduce Stress in Your Business OG

I know you work hard to keep all the balls in the air in your business, but you might be working too hard in some cases. Don’t shake your head. I know that the work needs to get done, but is your overworking causing you to be less productive? And is it causing unhealthy levels […]

Filed Under: Grow Your Business, Your Small Business Tagged With: balance between work and life, live your dream life, overworking, poor health, Successful Business, workaholic

Top 10 Tools To Spy On Your Competitor’s Ads

May 4, 2021 By Melinda Emerson Leave a Comment

Top 10 Tools To Spy On Your Competitor’s Ads open graph

Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]

Filed Under: Grow Your Business, Your Small Business Tagged With: competitor's ads, competitor's data analysis, digital marketing strategies, pay per click, researching competitor's data

7 Tips on How to Set Prices for Products and Services

April 19, 2021 By Melinda Emerson Leave a Comment

7 Tips on How to Set Prices for Products and Services OG

Pricing your products and services appropriately is one of the biggest hurdles in owning a small business. Understanding what your customers are willing and able to pay for is vital to ensuring your business is successful.  Low prices don’t mean you’ll have customers lining up to buy. That can cause customers to assume your products […]

Filed Under: Grow Your Business, Your Small Business Tagged With: develop pricing strategy, how to set your prices, price your product, pricing tips, rethink your pricing strategy

Overcoming Impostor Syndrome as a Small Business Owner

April 13, 2021 By Melinda Emerson Leave a Comment

Overcoming Impostor Syndrome as a Small Business Owner Open Graph

Impostor syndrome is REAL, and everybody has it. Yes, even you.  Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome, or the impostor experience ) is a psychological pattern in which an individual doubt their skills, talents, or achievements and has a persistent inbuilt fear of being exposed as a “fraud.”  Did you catch […]

Filed Under: Grow Your Business, Your Small Business Tagged With: career-making opportunities, celebrate your small wins, impostor phenomenon, inner perfectionist, mental and emotional well-being

How To Use Blogging To Grow Your Business

April 6, 2021 By Melinda Emerson Leave a Comment

How To Use Blogging To Grow Your Business Featured Image

As a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message.  Businesses choose a large variety of ways to accomplish this. From billboards, radio […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog topics for your small business, blogging for business, grow your small business, leveraging your blog, types of keywords

Prepping up your Business for the Post-Pandemic Era

January 12, 2021 By Melinda Emerson Leave a Comment

Prepping up your Business for the Post-Pandemic Era Open Graph

Although the COVID pandemic is showing no signs of receding right now, the world is hopeful about getting a breakthrough as we move into 2021. The challenges for business will continue in the future, and you will need to prepare for the post-pandemic era.  If you are struggling with finances and revenues, this may not […]

Filed Under: Grow Your Business, Your Small Business Tagged With: embrace digital innovation, online selling channels, post pandemic era, post-pandemic readiness plan, project management software

How to Build a Business You Can Sell

January 5, 2021 By Melinda Emerson Leave a Comment

How to Build a Business You Can Sell OG

Starting a new business is exciting! And while most people focus in on the immediate needs of starting a business, one thing all business owners should think about is how to build a business they can sell. Let’s look at four essential steps to ensuring your business could be sold, should you choose. Create the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build your business, business broker, business model, sell your business, selling businesses

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
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Pricing Tips and Other Strategies for Service-Based Businesses with Bridget Brown Featured Image

The SmallBizChat Podcast: Pricing Tips and Other Strategies for Service-Based Businesses with Bridget Brown

Bridget Brown is the Owner and Lead Web Developer of Pages and Post, a digital design agency based in Alabama. Bridget—a mechanical engineer by profession—served in the energy and aerospace industry before founding Pages and Post. She served as an engineer for the Southern Company and as a staff engineer and flight controller for the […]

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