Your Small Business Archives » Page 3 of 36

Everything You Need to Know About Search Intent for Your Small Business

July 12, 2021 By Melinda Emerson Leave a Comment

Search engine optimization (SEO) is one of the best ways to get organic traffic to your business’s website. As your website ranks high in search engine results, you’ll attract more potential customers and increase your sales. One of the key components of SEO is optimizing your website and all its content with specific keywords that […]

18 Ways to Promote a Podcast For Your Small Business

July 5, 2021 By Melinda Emerson Leave a Comment

Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]

Creating an Effective Sales Process for Your Small Business

June 7, 2021 By Melinda Emerson Leave a Comment

Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]

Blogging For Business Part I: How To Launch A Blog

May 17, 2021 By Melinda Emerson Leave a Comment

Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]

How to Send an Effective Email to Anyone

May 3, 2021 By Melinda Emerson Leave a Comment

In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]

How to Reduce Stress in Your Business

May 10, 2021 By Melinda Emerson Leave a Comment

I know you work hard to keep all the balls in the air in your business, but you might be working too hard in some cases. Don’t shake your head. I know that the work needs to get done, but is your overworking causing you to be less productive? And is it causing unhealthy levels […]

Top 10 Tools To Spy On Your Competitor’s Ads

May 4, 2021 By Melinda Emerson Leave a Comment

Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]

7 Tips on How to Set Prices for Products and Services

April 19, 2021 By Melinda Emerson Leave a Comment

Pricing your products and services appropriately is one of the biggest hurdles in owning a small business. Understanding what your customers are willing and able to pay for is vital to ensuring your business is successful. Low prices don’t mean you’ll have customers lining up to buy. That can cause customers to assume your products […]

Overcoming Impostor Syndrome as a Small Business Owner

April 13, 2021 By Melinda Emerson Leave a Comment

Impostor syndrome is REAL, and everybody has it. Yes, even you. Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome, or the impostor experience ) is a psychological pattern in which an individual doubt their skills, talents, or achievements and has a persistent inbuilt fear of being exposed as a “fraud.” Did you catch […]