When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
30 Effective Strategies to Help Your Small Business Drive Leads
When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]
New Year, New Focus: Elevating Holistic Well-being for Employees This Year
Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and developing, and supporting employees with their mental health and overall well-being. New […]
Empowering Small Businesses: Cultivating a Culture of Data-Driven Decision-Making
In an era where information is king, small businesses face a pivotal challenge: how to transform raw data into actionable insights that drive strategic decision-making. Establishing a culture of data-driven decision-making is not merely an option; it is a necessity for thriving in the competitive landscape. Let’s explore the key steps and benefits of fostering […]
Turning Resolutions into Reality: A Blueprint for Small Business Success in 2024
As the clock strikes midnight on January 1, small business owners across the globe are filled with renewed hope, setting resolutions to make the coming year their best one yet. However, the unfortunate reality is that many of these aspirations fall by the wayside as the year progresses. The biggest goal killer in business is […]
Aligning Talent Expectations with Employer Needs: Benefits in Focus
Sponsored by MetLife. As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively understand what’s changed over the past year. […]
The Value of Gratitude: A Powerful Tool for Business Owners
Thanksgiving is a time when we gather with friends and family to express gratitude for the many blessings in our lives. As business owners, it’s also a perfect occasion to reflect on the value of gratitude within the context of our professional journeys. Let’s explore how gratitude can be a powerful tool for business owners, […]
30 Ways to Grow Your Coaching Business
It’s a sobering statistic: 82% of coaching businesses fold within the first two years. While coaching can be rewarding, navigating the business side of things is often a steep learning curve. In this article, I’m sharing 30 actionable strategies to defy that statistic and thrive in the competitive field of coaching. Let’s go! 30 Ways […]
How to Achieve Sustainable Business Success: Inspiration or Motivation?
The terms “inspiration” and “motivation” are often used interchangeably, yet they are distinct concepts that play vital roles in driving success. While both are essential for achieving goals and propelling businesses forward, their nuances are worth exploring to understand why having both is imperative for achieving sustainable business success. Defining Inspiration and Motivation Inspiration and […]
When Should You Update Your Pricing?
Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]
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