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9 Essentials to Create a Winning Business Plan

September 28, 2021 By Melinda Emerson Leave a Comment

9 Essentials to Create a Winning Business Plan Featured Image

There is truth in the old adage, “if you fail to plan, then you plan to fail.”  This is no different for your business. If you don’t have a formal business plan for your scale-up business, then now is a good time to look at what you need to include to help you create the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business funding, business plan, efficient and productive business, roadmap to achieve success, strategic sales and marketing plan

Top 10 Boss Books for Your Summer Reading List

August 9, 2021 By Melinda Emerson Leave a Comment

Top 10 Boss Books for Your Summer Reading List Featured Image

Who said that your summer reading list has to only be romance novels that you devour while lounging on the beach? Sprinkle in some of my favorite “boss” books to amplify your summer reading. Learn from other business owners the struggles and adversities they faced while starting their companies. You’ll also discover new strategies and […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business books, entrerpeneurs, girl boss, leadership, summer reading list

Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021

July 27, 2021 By Melinda Emerson Leave a Comment

Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021 Featured Image

How you view the world can radically change your fortunes. If you’re convinced that you can’t do something, you’re right: you’ll never actually try, or maybe you’ll give up as soon as you encounter a roadblock. If you’re insistent that you’re undeserving of your success, you’ll fail to grasp the opportunities that come your way. […]

Filed Under: Grow Your Business, Your Small Business Tagged With: cultivating a positive mindset, inspirational podcast, optimize your health, set small goals, think like a boss

8 SEO Tips to Drive Traffic to Your Small Business Website

July 26, 2021 By Melinda Emerson Leave a Comment

8 SEO Tips to Drive Traffic to Your Small Business Website OG

Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, keywords on your website, link building, seo in your blog post, SEO World

9 Ways to Increase the Traffic to Your Small Business’s Website

July 19, 2021 By Melinda Emerson Leave a Comment

9 Ways to Increase the Traffic to Your Small Business’s Website OG

The website for your small business is an important element when planning out your marketing campaigns. Long gone are the days where a business card or brochure was the only way to increase your company’s business and client base. With many customers starting their purchasing journey online, it’s vital they can find you on the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: email marketing campaigns, marketing campaigns, online presence, organic traffic to your website, search engine optimization, small business website, website traffic

Everything You Need to Know About Search Intent for Your Small Business

July 12, 2021 By Melinda Emerson Leave a Comment

Everything You Need to Know About Search Intent for Your Small Business OG

Search engine optimization (SEO) is one of the best ways to get organic traffic to your business’s website. As your website ranks high in search engine results, you’ll attract more potential customers and increase your sales.  One of the key components of SEO is optimizing your website and all its content with specific keywords that […]

Filed Under: Grow Your Business, Your Small Business Tagged With: intent-specific words, online search, organic traffic to your website, rank high on the search engine, search engine optimization

4 Tips Before Starting A Business Solo

June 29, 2021 By Melinda Emerson Leave a Comment

4 Tips Before Starting A Business Solo featured Image

Most small businesses start simple: it involves one or two people who do everything. They create, promote, and ship or deliver products and services by themselves. Most of us don’t start with too much to invest or too many connections to rely on, so it’s understandable if you feel a little intimidated. However, if you’ve […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: before starting a business, connect on social media, Launch Your Small Business, multiple payment methods, starting a small business

18 Ways to Promote a Podcast For Your Small Business

July 5, 2021 By Melinda Emerson Leave a Comment

18 Ways to Promote a Podcast For Your Small Business OG

Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build your thought leadership, Pitch Yourself For a Podcast, podcasting platforms, promote your podcast, signature podcast

Creating an Effective Sales Process for Your Small Business

June 7, 2021 By Melinda Emerson Leave a Comment

Creating an Effective Sales Process for Your Small Business Featured Image

Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]

Filed Under: Grow Your Business, Your Small Business Tagged With: creating a sales process, good sales cadence, growing your business, prospective customers, sales activities

Blogging For Business Part I: How To Launch A Blog

May 17, 2021 By Melinda Emerson Leave a Comment

Blogging For Business Part I: How To Launch A Blog Featured Image

Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog content, blog success, blogging for business, content strategy, Launching a blog

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
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Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

Should Your Small Business Upgrade to an ERP System? featured image

Should Your Small Business Upgrade to an ERP System?

If you’re a small business owner, you probably wear many hats and juggle numerous tasks. You likely use different software solutions for various aspects of your business – accounting, customer relations, inventory management, and shipping. But imagine a world where all these functions are consolidated into one system. This is the magic of Enterprise Resource […]

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