Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]
How to Send an Effective Email to Anyone
In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]
How to Reduce Stress in Your Business
I know you work hard to keep all the balls in the air in your business, but you might be working too hard in some cases. Don’t shake your head. I know that the work needs to get done, but is your overworking causing you to be less productive? And is it causing unhealthy levels […]
Top 10 Tools To Spy On Your Competitor’s Ads
Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]
7 Tips on How to Set Prices for Products and Services
Pricing your products and services appropriately is one of the biggest hurdles in owning a small business. Understanding what your customers are willing and able to pay for is vital to ensuring your business is successful. Low prices don’t mean you’ll have customers lining up to buy. That can cause customers to assume your products […]
Overcoming Impostor Syndrome as a Small Business Owner
Impostor syndrome is REAL, and everybody has it. Yes, even you. Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome, or the impostor experience ) is a psychological pattern in which an individual doubt their skills, talents, or achievements and has a persistent inbuilt fear of being exposed as a “fraud.” Did you catch […]
How To Use Blogging To Grow Your Business
As a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message. Businesses choose a large variety of ways to accomplish this. From billboards, radio […]
Prepping up your Business for the Post-Pandemic Era
Although the COVID pandemic is showing no signs of receding right now, the world is hopeful about getting a breakthrough as we move into 2021. The challenges for business will continue in the future, and you will need to prepare for the post-pandemic era. If you are struggling with finances and revenues, this may not […]
How to Build a Business You Can Sell
Starting a new business is exciting! And while most people focus in on the immediate needs of starting a business, one thing all business owners should think about is how to build a business they can sell. Let’s look at four essential steps to ensuring your business could be sold, should you choose. Create the […]
Top 10 Self-Care Tips for Small Business Owners
Are you ignoring your self-care? Most small business owners are notoriously bad at self-care. All those long hours bent over a laptop, barely sipping a glass a water, and forgetting to have lunch is a road to bad health. Neglectful behavior will catch up to even the most successful entrepreneur, so today, I’m sharing self-care […]
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