When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
The SmallBizChat Podcast: Mastering Your Brand Story with Kim I. Plyler
Kim I. Plyler is the CEO and president of SahlComm Inc., a public relations and creative communications firm based in Pennsylvania. Kim is a public speaker, PR strategist, Certified Optimize Coach, and author of Master Your Story, It Matters! She has written speeches for admirals in the US navy, has an education in theatre […]
5 Tips On Creating A Brand Identity For Your Small Business
Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]
How to Build a Brand Strategy for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]