One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
Do You Have a Social Media Plan?
“Social Media” is the latest hot button topic. It’s the buzz word on everyone’s lips, and now that there are several verified stories of how it’s being used to grow businesses and forge new era of engagement among organizations and their stakeholders, it’s now at the top of everyone’s list as they seek to improve […]
3 Questions to Ask During Your Social Media Audit
Guest Article Now that everyone’s well on the “Social media bandwagon,” it’s time for the savvy entrepreneur to access their position with their online marketing to see where they stand. Traditionally, you would perform a “Social Media Audit” as you are launching a social media campaign to understand what your competition is doing and get […]
Look Who’s Coming up on #Smallbizchat in September
SmallBizChat is the Wednesday weekly Twitter chat – focused on everything that small business owners need to know about running and sustaining their business. Hosted by Melinda Emerson, The Small Biz Lady; follow @smallbizchat for updates via Twitter. How to participate in #SmallBizChat: http://bit.ly/S797e Sept. 1, 2010 How to network online and offline for your […]
How To Develop a Marketing Plan for Your Small Business
Each week as @Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with @KindraCotton Kindra Cotton owns SSS for Success (EASY Brand Marketing Specialists), a company that promotes Small Business Survival through EASY Sales using the specially designed EASY Brand Marketing Program. She is […]
How to Make the Most of Social Media Marketing
Leveraging the power of social media to market your brand in the Web 2.0 world is imperative to remaining viable as a business owner. Having social media profiles on Facebook, Twitter, and LinkedIn aren’t enough to take advantage of the marketing opportunities that new media environment has created. You need to adopt a comprehensive strategy […]