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You are here: Home / Archives for landing pages

Top 20 Sales Tools for Small Business Owners in 2024

July 1, 2024 By Melinda Emerson Leave a Comment

As a business owner, you must keep your sales pipeline filled. The best way to do that is to leverage the right tools to keep your sales activities going and automated.  The right software and app will allow you to streamline your sales processes, enhance customer relationships, and drive growth. From CRM systems to sales […]

Filed Under: Fix Your Business, My Recommendations, Your Small Business Tagged With: business growth, Content Development, CRM, customer feedback, email marketing, entrepreneurship, landing pages, project management, sales automation, sales funnels, sales tools, SEO, small business, social media management, video marketing

Marketing Strategies to Launch Your Small Business, Part 1

October 17, 2022 By Melinda Emerson Leave a Comment

Marketing Strategies to Launch Your Small Business, Part 1 OG

After spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in the door.  Some […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: hire a publicist, landing pages, Launch Your Small Business, marketing strategies, social media promotions

12 Steps to Creating Copy that Sells

February 15, 2021 By Melinda Emerson Leave a Comment

12 Steps to Creating Copy that Sells Open Graph

If you want to sell more products online or through online marketing, there is one thing you need to be able to do: create copy that sells. Contrary to what you might think, great sales copy doesn’t feel like sales copy at all. And writing copy that sells is one of the toughest marketing tasks […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create buyer persona, creating sales copy, landing pages, Write Irresistible Headlines, writing a great sales copy

15 Ways to Create Highly Effective Landing Pages

April 27, 2020 By Melinda Emerson Leave a Comment

15 Ways to Create Highly Effective Landing Pages Open Graph

In the current pandemic all of us need to develop new ways to sell online. The best way to highlight your services or products online is with landing pages. We’ve all clicked through an interesting ad on Facebook looking for more information only to find yourself on a lame landing page that you abandoned it […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: build your sign-ups, clear calls to action, conversion goals, effective landing pages, irresistible offer, landing pages, sales funnel

How to Improve Your Site’s User Experience and Boost Conversions

March 10, 2020 By Melinda Emerson Leave a Comment

How to Improve Your Site’s User Experience and Boost Conversions Featured Image

Studies have shown that 55% of consumers spend around 15 seconds on a website before they decide to click away. Why? Well, because people have options. With just under 200 million active websites, if your potential customer doesn’t get what they’re looking for on your site, they can easily turn to any one of your […]

Filed Under: Grow Your Business, Your Small Business Tagged With: call to action, conversion rates, landing pages, user experience, website, website design

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
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Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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