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You are here: Home / Archives for melinda emerson

What Project Runway taught us about Niche Marketing

August 24, 2009 By Melinda Emerson Leave a Comment

Project Runway started its 6th season recently with a bang. The producers got the brilliant idea to bring back 8 top designers from the past seasons to have a “where are they now” face off: “Project Runway: All Star Challenge.” It debuted last Thursday on Lifetime. The two hour special featured many of our favorite contestants […]

Filed Under: Branding & Marketing Tagged With: 6th Season, Bravo, daniel vosovic, Dione Von Furstenberg, fashion, heidi klum, Lifetime, melinda emerson, Michael Kors, niche marketing, Nina Garcia, Project runway, Project Runway: All Star Challenge, small business marketing, specific point of view

How to Grow Your Small Business

March 26, 2012 By Melinda Emerson 6 Comments

For those small business owners who survived the startup phase and are now ready to grow your business, there are numerous possibilities. Keep in mind, growing your business will depend on what business you are in and how much money, time and sweat equity you’re willing to invest all over again. Here are four ways to […]

Filed Under: Melinda Emerson @SmallBizLady Tagged With: another location, expand globally, expand on the internet, franchise, grow your business, melinda emerson, small business, smallbizlady

Small Business SEO Basics

April 29, 2010 By Melinda Emerson 10 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with @WayneHurlbert. Wayne is a well known SEO and internet marketing consultant. He is also a highly regarded speaker and business book reviewer. […]

Filed Under: Branding & Marketing, Grow Your Business, SmallBizChat, Social Media, Solopreneurs, Your Small Business Tagged With: blogging, melinda emerson, search engine optimization, SEO, small business, SmallBizChat, smallbizlady, social media, Wayne Hurlbert

25 Business Women to Follow on Twitter

July 26, 2010 By Melinda Emerson 35 Comments

As many of you know, I think Twitter is a fantastic social media tool to grow a small business brand.  There are many fabulous people who I’ve met online and these ladies are a special group of women who handle business in a way that I respect and admire.  I thought that I would share […]

Filed Under: Business Inspiration, Mompreneurs, My Recommendations, Social Media, Women in Business Tagged With: business women, entrepreneur, melinda emerson, small business, smallbizlady, twitter, women entrepreneurs, Women in Business

How to Hire the Right Employees for Your Small Business

September 16, 2010 By Melinda Emerson 2 Comments

I’m Melinda Emerson (AKA “Small Biz Lady”). Each week as @SmallBizLady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Dr. Janice Presser (@Dr.Janice on Twitter) the Chief Executive Officer of The Gabriel Institute, and (with Dr. Jack Gerber) an originator of Role-Based Assessment […]

Filed Under: SmallBizChat Tagged With: Dr. Janice Presser, entrepreneur, hiring employees, melinda emerson, small business employees, SmallBizChat, smallbizlady, start a business

11 Great Technology Tools for Small Business

April 27, 2011 By Melinda Emerson 13 Comments

As SmallBizLady, my mission is to end small business failure.  To that end, I love to share great free resources that can help small business owners save time and money.  Here are my 11 favorites that I am sure you’ll find beneficial to your business operations.  If you embrace these technology tools you’ll be amazed […]

Filed Under: My Recommendations, Technology, Your Small Business Tagged With: melinda emerson, small business technology, small business tips, smallbizlady, start a business

SCORE has a new resource for small business owners

April 13, 2011 By Melinda Emerson Leave a Comment

On April 12, SCORE kicked off a national E-Business Now initiative. It’s the first-ever public/private partnership to encourage digital literacy by U.S. small businesses. The consortium formed in response to The Broadband Plan released by the Federal Communications Commission.  They have created a new website with great technology resources: www.ebusinessnow.org SCORE is also doing regional […]

Filed Under: My Recommendations, Technology, Your Small Business Tagged With: business planning, entrepreneurs, melinda emerson, SCORE, small business success, small business technology

3 Technology Tools to Help Your Small Business

June 29, 2011 By Melinda Emerson 5 Comments

I love to share great software that will solve problems  that come up daily running a small  business.  Here are  three more free or low cost software solutions that  could come in handy  in your business.  I have used all  three of these tech tools in my business so I am sure  that  they could […]

Filed Under: My Recommendations, Social Media, Technology Tagged With: bufferapp, echosign, melinda emerson, small business, small business technology, smallbizlady, technology, yousendit.com

Taking Your Small Business to the Next Level w/ Michael Gerber

April 22, 2010 By Melinda Emerson 5 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MichaelEGerber Michael E. Gerber is founder/chairman of Michael E. Gerber Companies and E-Myth Worldwide. He has published 13 books including the international […]

Filed Under: Branding & Marketing, My Recommendations, SmallBizChat, Social Media, Starting A Small Business Tagged With: business planning, entrepreneur, entrepreneurial personality, melinda emerson, Michael E. Gerber, small business, Small business guru, small business success, small businesses fail, SmallBizChat, smallbizlady, start a business, The E-Myth, The E-Myth Revisited, twitter

Do you have an Army of Entrepreneurs in your company?

March 30, 2011 By Melinda Emerson 1 Comment

  Author Jennifer Prosek thinks that’s what you need to build long term success. She’s the founder and CEO of CJP Communications, an award-winning international public relations and financial communications firm.  In her new book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth (AMACOM 2011), Prosek teaches businesses how to inspire […]

Filed Under: Business Inspiration, Grow Your Business, My Recommendations, Your Small Business Tagged With: business planning, melinda emerson, small business, small business tips

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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
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Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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