In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]
7 Tips for Designing a Magazine to Promote Your Small Business
With the growing trend of technology, a lot of people believe that the need for magazine printing has reduced. However, that is far from the truth! There are a lot of people who still enjoy reading magazines. There’s just something about a printed issue that an online magazine fails to offer. Well-established and upcoming businesses […]
3 Things to Consider When Taking Over Your Family Business
There is no smooth path to becoming a CEO, much less taking over and transforming a longstanding family business to compete in the 21st century. As I took the reins of my second-generation multimillion-dollar business from my mother and father, and partnered with my brother, I realized the importance of striking a balance between my […]
10 Small Business Lessons from 20 Years of Business
I can’t believe this year marks 20 years I’ve been in business! 20 years ago I started Quintessence Group, my marketing consulting firm that works with Fortune 500 firm to reach small business, in the basement of my house. We work with brands such as VISA, Google, FedEx, Sam’s Club, ADP, The Hartford, and Pitney […]
Protecting Your Small Business from Fraud
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tiffany Couch, @TheTiffanyCouch. Tiffany is CEO and founder of Acuity Forensics, a nationally recognized forensic accounting firm. Her book, “The […]
How to Recession-Proof Your Small Business
The economy is slowing down, and interest rates are going up. Is your business ready for what is going on in the marketplace? With the current stock market volatility and former Fed Chair Janet Yellen doing numerous interviews about the recession that’s on the way, it’s time to get ready. No one will forget the […]
5 Tips for Amazon Sellers to Increase Sales
Sales on Amazon come down to two main factors: bringing more traffic to your site and converting that traffic into sales. There are several tactics Amazon sellers can implement to improve both of these factors and increase sales volume. Apply them effectively, and you will see your sales go through the roof. Here are our […]
How to Stand Out in 2019: Business Awards, Facebook Ads, and Market Disruption
This week on #Smallbizchat LIVE our show featured three guests: Enhance the Visibility, Reputation and Branding of Your Business via Awards Programs with Becky Wilson, @WDSPRMaven, 3 Questions About Facebook Ads with A. Fitzgerald Hardnett, @FitzSpeak, and How Can You Disrupt Your Competition—and Maybe Even an Entire Industry with Shep Hyken, @hyken. I pulled three of […]
10 E-commerce Best Practices for Small Businesses
You have a small business now, and you know you want it to grow. Growth means more customers, more revenue, more inventory, and more success. Before you can get to this space, however, you have to set some practices in motion that will foster natural and lasting growth. Check out these 10 e-commerce best practices […]
#SmallBizChat Interviews: Best of 2018
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. Then, every Thursday we publish the complete interviews from our amazing authors and guests. I hope that you have enjoyed the #SmallBizChat interviews we’ve done this year! In case you […]
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