Have you ever considered the environmental impact of your business on the world? Global warming is real. Scientists say that if we don’t reduce our carbon footprint by 2050, the planet is doomed. In its best sense, sustainability seeks to protect our natural environment, human and ecological health, while driving innovation and providing a good […]
Leveling the Playing Field: Big Data’s Growing Accessibility for Small Business
Big firms can negotiate better pricing, better terms and other arrangements that smaller companies cannot match. However, lower costs of entry for many types of technology effectively remove the benefits of scale and provide opportunities for small companies. An area of technology that’s now in reach of smaller companies is big data, specifically analytics platforms […]
How to Sell on Facebook Free: Set Up Your Own Shop
You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]
Advertise Your Business on Facebook: Boost Revenue and Reach
If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]
3 Ways Being Reachable Improves Customer Trust
In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]
7 Tips for Designing a Magazine to Promote Your Small Business
With the growing trend of technology, a lot of people believe that the need for magazine printing has reduced. However, that is far from the truth! There are a lot of people who still enjoy reading magazines. There’s just something about a printed issue that an online magazine fails to offer. Well-established and upcoming businesses […]
3 Things to Consider When Taking Over Your Family Business
There is no smooth path to becoming a CEO, much less taking over and transforming a longstanding family business to compete in the 21st century. As I took the reins of my second-generation multimillion-dollar business from my mother and father, and partnered with my brother, I realized the importance of striking a balance between my […]
10 Small Business Lessons from 20 Years of Business
I can’t believe this year marks 20 years I’ve been in business! 20 years ago I started Quintessence Group, my marketing consulting firm that works with Fortune 500 firm to reach small business, in the basement of my house. We work with brands such as VISA, Google, FedEx, Sam’s Club, ADP, The Hartford, and Pitney […]
Protecting Your Small Business from Fraud
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tiffany Couch, @TheTiffanyCouch. Tiffany is CEO and founder of Acuity Forensics, a nationally recognized forensic accounting firm. Her book, “The […]
How to Recession-Proof Your Small Business
The economy is slowing down, and interest rates are going up. Is your business ready for what is going on in the marketplace? With the current stock market volatility and former Fed Chair Janet Yellen doing numerous interviews about the recession that’s on the way, it’s time to get ready. No one will forget the […]
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