Your website is no longer your only channel for selling products. Social media sites — particularly Instagram — have turned into very cool sales tools, if you know how to leverage them. Here are seven tips to maximize your selling ability on Instagram. Tip 1: Leverage the Hashtag Hashtags are huge on Instagram, so […]
7 Local Link Building Tips
By now, hopefully, everyone knows that links are not bad things—if they are the right links. Done right, links can get you more visibility and build a healthy link profile. If you have a local business, you can take advantage of some unique ways to get the links that can ultimately help you. Links specifically […]
Content Marketing & Social Media for Small Businesses
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @TedRubin. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Many people in the social media world know Ted […]
5 Ways to Increase Social Shares for Your Blog
We all spend a lot of time developing content but if you can’t get anyone to share it in order to drive traffic back to your website, it could all be a waste of time. If you want to get people to share you latest blog posts you must understand why people hit “like” or […]
Facebook for Small Businesses
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @MariSmith. Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on […]
Best of Melinda Emerson™’s #SmallBizChat Interviews in 2009
My interview with Sherri Garrity on how to quit a job to start a business: Sherri is the founder of Corporate Fugitive. Her company provides business coaching to aspiring entrepreneurs and business owners who want to go from overwhelmed to extraordinary. In 2007, she walked away from a successful marketing career to start her own […]
Engage Your Customers on Twitter in Just 30 Minutes a Day
Social media has revolutionized the face of customer engagement because of how easy it is for people to connect with one another. Nonetheless as an entrepreneur, your time is extremely valuable and you want to get the most out of your social media efforts. I believe you should focus on one social media account to […]
Developing a Blog vs. Website Strategy
This is the second of a three part series on blogging for business. It is such an essential issue for small businesses today that I felt it important to dedicate some real time to the topic. The first article focused on building a small business blog. Today’s piece investigates the decision to have a separate […]
How to Stop Wasting Time With Your Social Media
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview @Lenawest, Lena is a social media locksmith who helps dynamic women business owners untangle “social media spaghetti.” She makes social media easy-to-use, manageable and worthwhile. She also a columnist and blogger for Entrepreneur […]
Effective Social Media Selling
This week’s Small Biz Chat interview is excerpted from my recent interview with Malika Duke, @BizSavvyMom, who is an expert in lead attraction and conversion on the Internet. She coaches her clients on how to master the web as a marketing tool.
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