When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
How to Become a National Brand
When you build a powerful personal brand, speaking opportunities, media requests, and corporate opportunities will come banging down your door. Creating a national brand means you no longer need to explain your expertise or solutions or pitch yourself. Your clients will already know what you do, and your conversation becomes about interest and availability. It’s the […]
How to Define Your Small Business Brand
What’s your small business brand? Every business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name. The brand is typically the visual image of your business (your logo) and how your product is expressed. Companies […]