Tips for Finding, Qualifying and Hiring Freelancers

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Guest Post According to the Bureau of Labor Statistics, approximately 40% of the U.S. workforce will be freelancers by 2020. This is great news for individuals that have the audacity to remove the chains of perceived security of full-time employment and the discipline to work independently. On the other hand, it presents challenges for the […]

Five Secrets to Massive Cost Cutting in Your Small Business

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Guest Article While most entrepreneurs think that the number one way to increase profitability is by increasing sales, this could not be further from the truth. In over two decades of being a business owner and coaching other CEOs, I have seen that in 80% or more of cases, cost cutting is by far the […]

Top Marketing Mistakes in the Tech World

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Guest Post Technological innovation has significantly expanded marketing technique and reach. However, misconceptions about how tech has changed traditional marketing can limit the effectiveness of your campaign. Too often, tech marketers get swept up in trends and buzzwords without stopping to think about what actually works. Avoiding some of the most common tech marketing mistakes […]

The New King of Advertising Spending: Digital Media

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Guest Post As 2017 arrives, the new type of marketing finally has taken over the top spot in ad spending, digital media. Traditionally, TV ad spending has been the type of marketing companies have focused on the most. The future of ad spending has digital media on top and that trend will continue to make […]

Get Your Creative Juices Flowing: New Year Creative Team Inspiration

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Sponsored Post Image Credit As we to enter a new year, you might feel renewed, refreshed and ready to hit the ground running! Maybe you’re chock full of inspiration, new ideas and resolutions to make this year great. Or, like some of us, you might feel a little burned out from holiday festivities, end of […]

How to Reap Big Benefits from Email Marketing

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Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]

How to Make a Data Protection Plan in 3 Simple Steps

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Sponsored Post If somebody walked into your small business and asked you where your data lives, what would you answer? What if they asked you to explain how you protect it and what you’d do to reconstruct your data? In today’s threat environment, these are the types of questions a small business owner should be […]

Avoid the 5 “Sales Readiness” Mistakes Entrepreneurs Make … And Don’t Even Know It

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Guest Post Many small business owners struggle with generating more leads or learning to improve the sales processes in their business, or even to hire and train the right sales people. However, before the conversation for how to improve a sales process can even make a difference, many business owners need to learn how avoid […]