How to Promote your Business to the Media

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Every brand has a story to tell, but is your story newsworthy? How does an appearance on Good Morning America sound? What about making the front page of your city’s newspaper? Every business owner wants great public relations and TV appearances, but two things hold them back from pulling the trigger – understanding of the […]

Is Passion Enough To Launch Your Dream Business?

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The saying goes like this, “Follow your passion and you will never have to work a day in life.”  Those who take this phrase too seriously and find courage to leave their stable job for a passion business idea soon understand that’s it’s not as simple as it sounds. There are various situations that crop […]

How to Survive in Small Business with Limited Capital

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It’s not easy running a small business with limited capital. If you are just starting out a new business venture, the challenges are even greater. Limited capital is the single biggest factor in determining how much you can, and cannot do to meet the needs of your customers. Having limited funds does not need to […]

7 Business Ideas For The Shoestring Budget

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In the past couple of years we’ve witnessed the growth of literally hundreds of businesses that started with a few guys in their college dorm or in their parents’ garage. Tune in to Shark Tank any night and you’ll see at least one group of kids who took some idea they funded with the money […]

How Using a CRM Can Grow Your Small Business

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 Sponsored Post Customer relationship management (CRM) has been growing steadily for years, and by next year, the industry is expected to hit $36.5 billion worldwide. Sharing information is critical to business operations. Silos of information create loss—both in knowledge sharing and in bottom line profits—because they create gaps in your business that your customers feel. CRMs […]

10 Things NOT To Do When Interviewing Potential New Hires

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Interviewing for new staff is something that some enjoy but other business owners really loathe this process. Whilst it excites some employers to grill potential new hires and imagine how they can drive the company forward, others see it as nothing more than a necessary evil that takes up too much of their time. If […]