How To Select The Right Social Media Platform For Your Target Market

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Guest Article A myriad of social media platforms exist on the internet nowadays, each appealing to a slightly different demographic and range of interests. Effectively leveraging the relevant platforms can be a huge boon to any business, but there is a careful balance to be struck between effective social media use and spreading yourself too […]

How to Raise Your Business From Ashes

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Guest Article It happens! Sometimes your original business model doesn’t work out. In some cases, liquidation can be the ideal way to transform your business. Approached in the right way, it is not the end of your business, but the birth of new, stronger business, and a great way to raise your business from the […]

What to be Aware of When Starting a Family Business

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Starting a family business is a pretty ambitious endeavor. You have to focus on beating the competition, struggling to become profitable, and scaling the business. Sometimes, it’s hard to stay in the game if your competitors have corporate-sized tools and solutions which a small family enterprise can’t really afford. What are you do to then? […]

8 Marketing Tips for Small Businesses

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Guest Article As a small business owner, you have the advantage to be nimble with your marketing. You can get creative investing in guerilla marketing activities or learn from big company victories – and big company mistakes. While you might not have the budget that larger companies have, you can still produce effective marketing. Here […]

Plan Your Ideal Life, Not Your Ideal Business

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Guest Article The best advice I got when I was starting my own business was “plan for the life you want, not the job you want.” I found myself facing the very problem many women entrepreneurs struggle with–we allow ourselves to be defined by our employment, and forget that the life we pursue is so […]

Is Business School Relevant for Today’s Entrepreneur?

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Guest Article In the modern entrepreneurial economy, business schools are poised to change. Gone are the days when a place at business school was an automatic ticket to a high-flying job. Although the number of students attending business schools is on the rise, the writing is on the wall for the majority: graduates have to […]

How to Handle a Pay-Raise Request From an Employee

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Guest Article Who doesn’t want to be acknowledged as a fair boss to his or her employees! It took years of hard work for you to attain this position, build a team and generate the most you could, for your organization. But isn’t it a human tendency for a person to desire more? Asking for a pay-raise is […]

How to Make Working From Home As Great As It Sounds

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Guest Article Wouldn’t it be wonderful to not have to wake up at the same time every day, listen to the weather forecast, think about what to wear, cram into the metro or waste time stuck in traffic, while you worry about being late? Imagine waking up and taking your time, moving slowly into your […]

What’s in the Triple Bottom Line for Entrepreneurs?

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Guest Article Triple bottom line (TBL or 3BL), also known as the “three pillars of sustainability” can provide a powerful shift in an entrepreneur’s philosophy and business development. Triple bottom line refers to people, planet and profit. In my opinion, these three elements speak to the true health of a business, the full cost of […]

6 Tips for Managing Small Business Finances

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Guest Article Every company, big or small, is always concerned about one thing – managing money. Proper financial management is crucial to surviving a volatile economy and the industry competition. Small businesses, especially, need to exercise caution with their financial decisions from the very beginning. It takes more than just a good idea to run […]