How to Avoid a Thief in Your Small Business

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Guest Post I recently wrapped up yet another significant fraud examination for a small business client who trusted her bookkeeper infinitely. Sadly, all too often, the thief in your company is just that – the person my clients keep closest. Someone in their inner circle. Someone they keep company with. All the red flags were […]

How much should you tell your employees about business finances?

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Guest Post Money is the blood supply of every business. It courses through each department bringing life and growth, and without it, businesses die. Traditional advice has kept the realities of how well—or badly—a company is doing behind the closed doors of the management office. Yet keeping employees completely in the dark about company finances […]

Top Franchise Opportunities for 2017

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Guest Article If you’ve ever asked yourself: “What kind of business should I start?” that means you have a spark of entrepreneurism in you. If you don’t have an idea that you want to operationalize, a franchise business could be a good option for you. Franchise opportunity? If you’re looking for stability through business ownership […]

Tips for Finding, Qualifying and Hiring Freelancers

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Guest Post According to the Bureau of Labor Statistics, approximately 40% of the U.S. workforce will be freelancers by 2020. This is great news for individuals that have the audacity to remove the chains of perceived security of full-time employment and the discipline to work independently. On the other hand, it presents challenges for the […]

Five Secrets to Massive Cost Cutting in Your Small Business

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Guest Article While most entrepreneurs think that the number one way to increase profitability is by increasing sales, this could not be further from the truth. In over two decades of being a business owner and coaching other CEOs, I have seen that in 80% or more of cases, cost cutting is by far the […]

Top Marketing Mistakes in the Tech World

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Guest Post Technological innovation has significantly expanded marketing technique and reach. However, misconceptions about how tech has changed traditional marketing can limit the effectiveness of your campaign. Too often, tech marketers get swept up in trends and buzzwords without stopping to think about what actually works. Avoiding some of the most common tech marketing mistakes […]

The New King of Advertising Spending: Digital Media

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Guest Post As 2017 arrives, the new type of marketing finally has taken over the top spot in ad spending, digital media. Traditionally, TV ad spending has been the type of marketing companies have focused on the most. The future of ad spending has digital media on top and that trend will continue to make […]

Get Your Creative Juices Flowing: New Year Creative Team Inspiration

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Sponsored Post Image Credit As we to enter a new year, you might feel renewed, refreshed and ready to hit the ground running! Maybe you’re chock full of inspiration, new ideas and resolutions to make this year great. Or, like some of us, you might feel a little burned out from holiday festivities, end of […]

How to Reap Big Benefits from Email Marketing

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Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]