8 Marketing Tips for Small Businesses

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Guest Article As a small business owner, you have the advantage to be nimble with your marketing. You can get creative investing in guerilla marketing activities or learn from big company victories – and big company mistakes. While you might not have the budget that larger companies have, you can still produce effective marketing. Here […]

Plan Your Ideal Life, Not Your Ideal Business

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Guest Article The best advice I got when I was starting my own business was “plan for the life you want, not the job you want.” I found myself facing the very problem many women entrepreneurs struggle with–we allow ourselves to be defined by our employment, and forget that the life we pursue is so […]

Is Business School Relevant for Today’s Entrepreneur?

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Guest Article In the modern entrepreneurial economy, business schools are poised to change. Gone are the days when a place at business school was an automatic ticket to a high-flying job. Although the number of students attending business schools is on the rise, the writing is on the wall for the majority: graduates have to […]

How to Handle a Pay-Raise Request From an Employee

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Guest Article Who doesn’t want to be acknowledged as a fair boss to his or her employees! It took years of hard work for you to attain this position, build a team and generate the most you could, for your organization. But isn’t it a human tendency for a person to desire more? Asking for a pay-raise is […]

How to Make Working From Home As Great As It Sounds

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Guest Article Wouldn’t it be wonderful to not have to wake up at the same time every day, listen to the weather forecast, think about what to wear, cram into the metro or waste time stuck in traffic, while you worry about being late? Imagine waking up and taking your time, moving slowly into your […]

What’s in the Triple Bottom Line for Entrepreneurs?

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Guest Article Triple bottom line (TBL or 3BL), also known as the “three pillars of sustainability” can provide a powerful shift in an entrepreneur’s philosophy and business development. Triple bottom line refers to people, planet and profit. In my opinion, these three elements speak to the true health of a business, the full cost of […]

6 Tips for Managing Small Business Finances

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Guest Article Every company, big or small, is always concerned about one thing – managing money. Proper financial management is crucial to surviving a volatile economy and the industry competition. Small businesses, especially, need to exercise caution with their financial decisions from the very beginning. It takes more than just a good idea to run […]

Seven Ways to be More Profitable in Your Small Business

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Guest Article Everyone wants to be more profitable. After all, profit is how we keep score in business. It’s not about what you make – it is all about what you keep. Sometimes the simplest ideas can help you increase your profits.  If you’re ready to jumpstart the money making activities in your enterprise, implement […]

What You Need to Know About SEO as a Small Business Owner

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Guest Article If you’re a business owner ready to make a big splash in the online world, then you need to know a thing or two about SEO. Maybe you already know that SEO is good for your website because it can get your business more leads. But there’s a few key details you need […]

Three Ways to Increase Ecommerce Customer Engagement

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Guest Article Since its inception, online shopping has been steadily gaining market share. Analysts credit a better overall online shopping experience and savvy promotions for the steady increase in sales for ecommerce sites. While the upswing in online shopping is good news for ecommerce merchants, it’s also true that competition levels are increasing, both from […]