Understanding Facebook Ad Campaigns

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Guest Article If you’re reading this right now, it likely means that you’ve fully embraced mobile marketing for your business (if not, then it’s time to start migrating to the online marketplace). Hopefully, you’ve already seen the dividends that reaching out to digital customers offers, so what’s next? It’s time to make the move to […]

7 Mandatory First Steps Before Seeking Venture Capital

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Guest Post As the founder of a startup, you are probably fundamentally aware of the inherent difficulties associated with the process of securing funding for your early stage venture. Further complicating the matter is the fact that the way venture capital firms evaluate a potential investment has undergone substantial changes in recent years. So before […]

Getting the Most Out of Webinars Without Sitting Through Them

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Guest Post Have you ever registered for a webinar but then never followed through on participating? You are not alone. Most publicly available stats suggest that only about half of webinar registrants end up following through and logging-in. I doubt this is for lack of interest, it’s all about time. As busy professionals, we all […]

Best Sources for Small Business Funding

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Guest Article When you are in business eventually you are going to need money. Finding the best funding sources for your small business depends upon many factors.  Often times, the key to determining the right capital source depends which stage of growth your business is in.  As you move from start up to expansion, your […]

10 Ways to Turn Your Website into a Money-Maker

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Guest Article Modern websites are a prime opportunity for making money, especially now that tools like WordPress, Tumblr and BlogSpot make it so easy for people to set one up. All you have to do is turn your ideas and experience into money. To make a good living online, you need to have a combination […]

Startup Marketing for New Entrepreneurs

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Guest Article Starting a new business is an exciting and exhilarating affair, but it comes packed with a lot of risks and challenges. The ‘newcomer’s luck’ won’t play in favor as one believes, and the overnight success stories you may have heard about were actually of those who were there behind the scenes for years […]

5 Things You Didn’t Know About Multi-Level Marketing

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Guest Post From its humble beginnings, multi-level marketing has grown to become a multi-billion dollar industry. Once considered to be no more than a pyramid scheme, this industry has evolved into one consisting of reputable companies with shares bought and sold on the New York Stock Exchange. There is a lot more to multi-level marketing […]

How to Avoid a Thief in Your Small Business

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Guest Post I recently wrapped up yet another significant fraud examination for a small business client who trusted her bookkeeper infinitely. Sadly, all too often, the thief in your company is just that – the person my clients keep closest. Someone in their inner circle. Someone they keep company with. All the red flags were […]

How much should you tell your employees about business finances?

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Guest Post Money is the blood supply of every business. It courses through each department bringing life and growth, and without it, businesses die. Traditional advice has kept the realities of how well—or badly—a company is doing behind the closed doors of the management office. Yet keeping employees completely in the dark about company finances […]