Startup Marketing for New Entrepreneurs

startup-marketing

Guest Article Starting a new business is an exciting and exhilarating affair, but it comes packed with a lot of risks and challenges. The ‘newcomer’s luck’ won’t play in favor as one believes, and the overnight success stories you may have heard about were actually of those who were there behind the scenes for years […]

5 Things You Didn’t Know About Multi-Level Marketing

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Guest Post From its humble beginnings, multi-level marketing has grown to become a multi-billion dollar industry. Once considered to be no more than a pyramid scheme, this industry has evolved into one consisting of reputable companies with shares bought and sold on the New York Stock Exchange. There is a lot more to multi-level marketing […]

How to Avoid a Thief in Your Small Business

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Guest Post I recently wrapped up yet another significant fraud examination for a small business client who trusted her bookkeeper infinitely. Sadly, all too often, the thief in your company is just that – the person my clients keep closest. Someone in their inner circle. Someone they keep company with. All the red flags were […]

How much should you tell your employees about business finances?

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Guest Post Money is the blood supply of every business. It courses through each department bringing life and growth, and without it, businesses die. Traditional advice has kept the realities of how well—or badly—a company is doing behind the closed doors of the management office. Yet keeping employees completely in the dark about company finances […]

Top Franchise Opportunities for 2017

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Guest Article If you’ve ever asked yourself: “What kind of business should I start?” that means you have a spark of entrepreneurism in you. If you don’t have an idea that you want to operationalize, a franchise business could be a good option for you. Franchise opportunity? If you’re looking for stability through business ownership […]

Tips for Finding, Qualifying and Hiring Freelancers

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Guest Post According to the Bureau of Labor Statistics, approximately 40% of the U.S. workforce will be freelancers by 2020. This is great news for individuals that have the audacity to remove the chains of perceived security of full-time employment and the discipline to work independently. On the other hand, it presents challenges for the […]

Five Secrets to Massive Cost Cutting in Your Small Business

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Guest Article While most entrepreneurs think that the number one way to increase profitability is by increasing sales, this could not be further from the truth. In over two decades of being a business owner and coaching other CEOs, I have seen that in 80% or more of cases, cost cutting is by far the […]

Top Marketing Mistakes in the Tech World

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Guest Post Technological innovation has significantly expanded marketing technique and reach. However, misconceptions about how tech has changed traditional marketing can limit the effectiveness of your campaign. Too often, tech marketers get swept up in trends and buzzwords without stopping to think about what actually works. Avoiding some of the most common tech marketing mistakes […]