6 Reasons Why You Should Contact Your Existing Customers

October is my birthday month.  Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month.  But how could this be a good marketing move?  One retailer sent me a 15% off coupon for my birthday and another only […]

Deciding When and Who to Hire in Your Small Business

To quote an old economics professor of mine, “the fundamental economic problem is the efficient use of scarce resources”. I tend to look at most of my business issues from this perspective – does it make sense to do this task myself? Do I have the skills needed to do it well? Or can someone […]

SmallBizLady’s Summer Reading List 2012

For those of you who follow this blog, you know that I love reading books about running a business. To be successful in business, you must be a lifelong learner. Reading is a great way to sharpen your personal skills to run your business better. If you’re counting down to your summer vacation, (even if you’re staying […]

Your business could win $25,000 and a strategy to make your dreams a reality

Sponsored post American Express OPEN and Facebook are giving five small businesses a Big Break® to make their dreams a reality. You could be one of them.  Get $25,000 and more You’ll get: $25,000 to grow your business and drive customers to your door, and a one-on-one strategy session with the experts at American Express […]

Help @SmallBizLady: When do You Need to Create a Trademark for Your Business Concept?

Every week I’m asked questions by small business owners, and sometimes I get a question that makes me want to call one of my experts to get the perfect answer. This week’s question:  When do you need to create a trademark or register a patent for your concept? How do you determine which one to […]

Presentation Communication – Your Quest to Impress

Sponsored Post All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on […]

12 Bible Verses Every Small Business Owner Needs For 2012

I normally do this post at the top of the year, but I was inspired to wait until now.  With Easter upon us, I though this post would be particularly meaningful at this time of year.   My religious theme for 2012 is, “Either I win or I learn, but with God’s help I never lose.” […]

7 Great Digital Tools to Help Your Small Business

Most small business owners have a to do list that is way too long. Let’s face it, running a business has become more difficult than ever. The good news is that technology is now making some things about running a business a lot easier. There are a number of free and low-cost digital tools that […]

How to Grow Your Small Business Using Google+

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with@KimBeasley. Kim Beasley is a speaker, author, educator and web developer who knows first-hand the trials and tribulations of starting a small business. […]

Ready to dream big in 2012?

Are you ready to dream big in 2012? This is the perfect time to get a clear sense of what you need to do better in your business.  Setting annual sales goals is fine, but you know me. I am all about the 30-day sales goal. As in, how much money do you need to […]