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You are here: Home / Archives for 2012

Archives for 2012

Do You Have What it Takes to Be a Successful Entrepreneur?

August 23, 2012 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Martin Zwilling @StartupPro. He is the Founder and CEO of Startup Professionals, a company that provides services to startup founders around the […]

Filed Under: How to Start, Q & A Interview, SmallBizChat Tagged With: @startuppro, entrepreneur, Featured Post, Martin Zwilling, small business success

10 Ways Your Business Can Attract Corporate Sponsors

August 21, 2012 By Melinda Emerson 2 Comments

Getting funding from corporations may be a great opportunity for your small business, but you can damage your brand if you do not go about it the right way. You want to develop a prospect list of warm leads, prepare a strong proposal, and approach a sponsor, ultimately persuading them to support your cause or […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: business planning, corporate sponsorship, small business tips

Are You Ready to Work From Home?

August 20, 2012 By Melinda Emerson 1 Comment

When launching a small business, you need to keep your expenses low.  One great way to do this is to work from your home. There are 26 million small business in the US today and 16 million of them are solopreneurs, who in most cases are building their business dreams from their back bedroom, basement […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: work from home, working from home

How to Improve Your Small Business Website

August 16, 2012 By Melinda Emerson 7 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Akilah Thompkins-Robinson, @AKZMeDesigns.  Akilah is the owner of AKZMe Designs, LLC (www.akzmedesigns.com), specializing in web and print design, website content management, and […]

Filed Under: Q & A Interview, SmallBizChat, Technology Tagged With: @AKZMeDesigns, Akilah Thompkins-Robinson, blogging, small business info, website design

5 Ways Your Business Can Use Old Customers to Generate New Sales

August 14, 2012 By Melinda Emerson 2 Comments

Are you using your old customers to generate new sales?  If not, then odds are you’re losing out on a tremendous amount of revenue.  There are simple techniques to engage your customers to become an unpaid sales force. Here are 5 key ways to engage your old customers and generate additional sales in no time! […]

Filed Under: Business Inspiration, Grow Your Business, Guest Articles Tagged With: @dylan_mazeika, Customer Service, Dylan Mazeika, sales, small business tips

How to Avoid a Daily Deal Disaster

August 13, 2012 By Melinda Emerson 1 Comment

Marketing companies like LivingSocial, Groupon and more, are services with vast databases and are perfectly positioned to help you put together a promotional offer aimed at reaching targeted customer prospects.  By jumping on the coupon clipping trend associated with today’s deal-savvy shoppers, your business can grab lots of new customers.  But, will they keep coming back after […]

Filed Under: Branding & Marketing, Customer Service Tagged With: coupons, Groupon, Living Social, marketing

Don’t Let Your Business Run You

August 9, 2012 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Allan Branch @AllanBranch. Allan is a co-author of the book Don’t Let Your Business Run You, co-founder and Partner of LessEverything, a […]

Filed Under: Q & A Interview, SmallBizChat Tagged With: Allan Branch @allanbranch, marketing

So You Want To Get Your Invention on TV?

August 7, 2012 By Melinda Emerson Leave a Comment

Each time after I appear on television, inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next segment.   I honestly appreciate hearing from people who have innovative new products.  Over the years, that’s how I’ve found some of the best gadgets for my segments. […]

Filed Under: Branding & Marketing, Guest Articles, How to Start Tagged With: product pitch, product promotion, rules of marketing and PR

12 Ways to Use Video to Grow Your Small Business

August 6, 2012 By Melinda Emerson 2 Comments

The internet is the new TV. YouTube is the second most searched site on the internet. If you want to stay relevant online with your small business, you will need to start using video as part of your ongoing content development strategy. Video can also give you a competitive advantage in the marketplace. If you […]

Filed Under: Branding & Marketing, Technology Tagged With: using video in a small business, video training, VNR

How to Control Your Business Destiny by Creating Your Own Luck

August 2, 2012 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Beth Goldstein @marketingedge. Beth is a small business trainer, nationally recognized speaker and author of two books on business growth, The Ultimate Small […]

Filed Under: Q & A Interview, SmallBizChat, Starting A Small Business Tagged With: @marketingedge entrepreneur, Beth Goldstein

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Latest #SmallBizChat

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In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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