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You are here: Home / Archives for Melinda Emerson

It’s Time to Update Your YouTube Profile

June 3, 2013 By Melinda Emerson Leave a Comment

In June, YouTube is rolling out its newest feature; and if you haven’t already done so, it’s time to finally get a branded YouTube channel. Video is clicked on 41% more often than other content online.  There are estimates that by 2014, 90% of all content shared online will be video, so it’s time for […]

Filed Under: Branding & Marketing, Social Media Tagged With: One Channel, video content, youtube

Using the Law as a Protective Shield for Your Small Business

May 30, 2013 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Lisa Montanaro.  Lisa is a Productivity Consultant, Success Coach, Business Strategist, Speaker and Author that “defected” from the practice of law […]

Filed Under: Q & A Interview, SmallBizChat, Starting A Small Business Tagged With: @LisaMontanaro, legal, Lisa Montanaro, small business law

8 Best Apps to Make Your Small Business More Productive

May 28, 2013 By Melinda Emerson 6 Comments

Guest Article Many days as a small business owner you might feel like a one-armed wallpaper hanger with a crazy person for a boss. But this might just be because you are not leveraging technology in your business. When twenty-four hours in a day, is just not enough, it’s time to see if there’s an […]

Filed Under: Guest Articles, Technology Tagged With: Catch, DropBox, Due, echosign, Evernote, Kristina Jackson, Meeting Mapper, Robin, Workshare

How to Run a Successful Small Business With Your Kids

May 27, 2013 By Melinda Emerson 2 Comments

Linda Collinson is no stranger to entrepreneurial success. In the ’80s, she developed a natural skincare line, LaCrista Natural Skincare, from her kitchen table. Her small operation grew quickly, and by the ’90s her products were being sold in Wal-Mart, Whole Foods, Giant Foods and in other stores across the country and internationally in China. […]

Filed Under: Mompreneurs, Women in Business, Your Small Business Tagged With: entrepreneur, family business, small business success

Instant Marketing Ideas to Boost Sales in Your Small Business

May 23, 2013 By Melinda Emerson 3 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @dnewman.  David Newman is the author of “DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @dnewman, David Newman, small business sales

10 Things You Will Forget to Check Before Launching Your Online Store

May 21, 2013 By Melinda Emerson 3 Comments

Guest Article The day has come. You have spent hundreds of hours designing, configuring and even coding your professional, highly functional online store. Firstly congratulations and do yourself a favor and pat yourself on the back, this is a real accomplishment. At this stage you probably can’t wait to introduce your masterpiece to everyone you […]

Filed Under: Guest Articles, Technology Tagged With: @justin_butlion, e-commerce, ecommerce, Justin Butlion, online store, sell products online

8 Best Resources to Grow Your Small Business

May 20, 2013 By Melinda Emerson 2 Comments

As a small business owner, the deck is stacked against you. Most businesses fail after the first five years, and even if you do hang in there, the chances of you becoming the next Facebook are really not very likely. 95 percent of all small businesses in the world never gross over 1 million in […]

Filed Under: Grow Your Business, How to Start Tagged With: entrepreneur, small business resources, small business tips, startup resources

How to Build a Powerful Small Business Brand Online and Offline

May 16, 2013 By Melinda Emerson Leave a Comment

Every week I conduct interviews with experts on #SmallBizChat. In honor of my 200th episode of my Twitter talk show, the tables have been turned and my co-host Amanda Miller Littlejohn, decided that my fans might want to hear from me. #Smallbizchat takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Social Media Tagged With: melinda emerson, small business marketing, smallbizlady

Why You Need To Build An Email List, and Not a Social Media Profile

May 14, 2013 By Melinda Emerson 2 Comments

Guest Article I’ve got news for you — when you’re building your social media profile (and not your email list), you’re setting yourself up for failure. Here’s why: Your goal with social media should be to drive traffic back to your own website.  Once your target lands there, you’d best have at least three ways […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing, list building, small business tips

6 Things You Could Do Today to Generate a Sale in Your Small Business

May 13, 2013 By Melinda Emerson 3 Comments

It’s National Small Business Month and here are some quick ideas to jumpstart your small business for the second half of this year. Have you updated your elevator pitch? When is the last time you sharpened your marketing plan? Do you have monthly sales goals? Are your business finances updated by the 15th of the month? Do you […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: national small business week, small business info, small business sales

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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