Guest Article More than half a million new businesses are launched each month in the U.S. Sometimes the impetus is a desire to create something new – or finally be your own boss. Other times, it’s finding out that one’s chosen path isn’t all it’s cracked up to be, and after starting down your career path you […]
Should You Be Leveraging LinkedIn for Sales in a Small Business?
Can LinkedIn really increase sales in your small business? I say absolutely YES. The reason why LinkedIn is so valuable for reaching potential clients is because you can target specific groups of people easily and you can gather all kinds of information for making a connection. “Because the client was able to look at my […]
How Much Should I Charge?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @EllenRohr. Ellen Rohr, Business Make-over Expert is President of Bare Bones Biz, Inc. As president of Benjamin Franklin Plumbing, a […]
How to Avoid Risks When Becoming a Solopreneur
Guest Article Going it alone when it comes to your means of generating an income opens you up to all sorts of risks. Cash flow can no longer be guaranteed following the abandonment of a full time contract and instead, you will live and die by your own ability, focus and commitment. Of course, there […]
Ask SmallBizLady: When you started your business, how did you generate leads?
This question came to me from one of my fans on LinkedIn. When you are initially starting a small business, one of the most important things you must do is cultivate your network. At least 12 months before launching your business you must build up your personal network and start attending networking functions. Reach out […]
How to Grow Your Small Business By Selling to the Corporate Marketplace
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @CorporateAgent. Having successfully navigated the corporate procurement process from both sides of the buying table, Angelique Rewers, ABC, APR, is […]
Navigating Through Negative Feedback Online
Guest Article As an entrepreneur you have been able to blast away boundaries. You’ve beaten the odds of slim-to-none success and crafted your abilities into a genuine, professional promise for your customers. Considering your continued hard work and extended efforts, accepting negative criticism can be a tough task. However, if you can achieve insight from […]
How Do You Get More Likes on Your Facebook Fan Page?
I recently had a small business owner ask me about how to increase the number of Facebook “Likes”. While Facebook marketing is certainly a legitimate social media marketing tactic, we must first discuss the value of a Facebook like to a small business. Social marketing gurus have pondered the tangible value of Facebook fans for […]
Who is on #SmallBizChat | April 2013?
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions […]
How To Use Social Media to Drum Up PR for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin, founder of WebSavvyPR.com,is a seasoned PR pro who writes, speaks, coaches and consults on how social media, blogging […]
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