When you run a small business, you are selling yourself. The first time you meet someone, they form an opinion about you in a matter of 3 seconds based on your appearance alone. People like to do business with people who are successful — or who at least look the part. Even if you don’t have […]
4 Proven Ways To Fill Your Restaurant In 2013
As a restaurant owner, your first daily concern is the quality of your food and service. Next, you might be thinking about your associates, your training, your portion sizes (and control), your menu… But the most important thing you have to think about after your food is: YOUR GUESTS and, how to get more of […]
6 Ways to Update Your Small Business Website
I am going to show you 6 ways to create or curate content to keep your website updated and fresh. To do these, it’s going to be a lot easier if you have a blog. If you already have a blog, that’s great – you can skip ahead. If you don’t yet have […]
How to Generate More Sales For Your Small Business in 2013
Want next year to be your best year ever? If so, here are 5 strategies that can double or even triple your revenue in the next twelve months. 1. Sell more to existing customers. Hands down, the easiest place to get more business is with your existing customers. If you’ve “done good” by them, they’ll […]
How to Get Your Small Business Mobile Ready in 2013
If you’re like most small business owners, you’ve heard a lot about mobile marketing and how it can be used to grow your sales and revenues. You may have even read articles about how major corporations are tapping into mobile marketing to build their customer base. The trouble is, you’ve never seen an article that […]
5 Ways to Streamline Your Small Business Accounting in 2013
The shiny New Year is just around the corner. A sparkling, uncluttered, ready to conquer the world desk awaits you. Bookkeeping, receipt recording and accounting pains are a distant memory. It’s an image that almost beats a sandy beach at a luxury resort. How do you make that vision a reality? It’s easier than you […]
Five Ways to Use a Press Release to Promote your Small Business
What Can a Small Business Write a Press Release About? Something new or newsworthy about your product, service, business or related event. Sometimes you can hang a release on a trend, or an upcoming holiday or season, but events are easiest to get publicity for. Make it about what a targeted publication or blog’s readers […]
How to Get Your Product on TV in 2013
Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]
How to Choose Your Small Business Target Audience and Find Them Online
No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]
How to Find the Resources to Support Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Dr. Emad Rahim @CTUBusiness. Emad is an award winning author, educator and entrepreneur. He was named a 2012 Laureate Visiting Scholar and […]
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