Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]
What You Need to Know About Your 2013 Small Business Taxes
As we look to 2013 for tax issues, the first thing you need to know is – don’t blink. Congress will be passing new laws late in December of 2012 or during the first quarter of 2013, we hope. So pay attention and meet with your tax pro as soon as the laws change in […]
Should You Raise Prices in Your Small Business in 2013?
Over at my new site TheSelfEmployed, I naturally hear from a lot of solopreneurs. And by the same token, because my weekly USA TODAY column is called Ask an Expert, I also necessarily hear from a lot of other, bigger businesses. Yet, no matter what size the business, everyone seems to have one thing on […]
How to Teach Your Kids Entrepreneurship in 2013
As a young girl, I grew up in an entrepreneurial home. Over time, I was given the opportunity to do work for my Dad and Grandpa (both business owners), and in so doing gained confidence and many business and life skills and even earned enough money to pay for a month-long trip I took to […]
How to be a Successful Home-Based Business Owner
Running your own business from the confines of your home may seem like a dream come true. With its flexibility, freedom, and unlimited earning potential – what else could you ask for? But for those of you who haven’t navigated the uncharted waters of working from home, it can be bring about real challenges, that […]
Successful Collaboration with a Virtual Team
Clear and frequent communication is the secret of success when it comes to working with a virtual team. Millions of small business owners rely on freelance talent based around the world. Talent sites such as Elance.com make it easy to find the perfect person to complete a project within your budget and schedule. But, it […]
How to Get Through the Holidays and Fire Up Your Business for 2013
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Aliza Sherman @alizasherman. As a web pioneer Aliza helps people find sensible, practical and manageable ways to use digital technology to […]
5 Things You Should Measure in Your Small Business in 2013
There are a lot of numbers in a small business. Most entrepreneurs do a lousy job of reviewing their financial statements while trying to manage their business. However, numbers are a very powerful tool in business to measure results against your goals. Here are 5 things that need to be measured in your business: 1 . […]
SEO Success Tips For Small Business
Success with search engine optimization can seem elusive, but success does exist. Working towards that success is more crucial today than when Google, Yahoo, and MSN Search – now known as Bing – were first introduced. The secret to SEO enhancing your site – and your business – is to schedule regular checks and implementation […]
5 Easy Ways To Improve Your Small Business Cash Flow Now
Whether the economy stinks or not, there will always be small businesses that are struggling along chasing the ever elusive cash flow. It’s a universal problem that gets aggravated with the cycles of the economy. Some small businesses can survive a downturn in cash flow, but many will wither and die because they wait too […]
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