What the heck is a niche? Webster’s Business Dictionary defines a niche as a “particular market or specialty area where a company finds it profitable to concentrate its selling efforts. Niche marketing offers a concentration of clients in an area of limited competition. It can be a market niche that can be a specific geographic […]
Ask SmallBizLady: How Can I Get More Followers on Twitter to Promote My Small Business
On Fridays, I answer questions on my blog in a segment called Ask Small Biz Lady, where I will post video answers to frequent questions about small business. This week, we are taking on the question How Can I Get More Followers on Twitter to Promote My Small Business? Click here to see my video […]
How to Run a Small Business with Your Spouse as Your Partner
This is excerpted from my #SmallBizChat interview with Angela Belford, @AngelaBelford CEO of The Belford Group, is a marketer and website/software developer with more than 12 years’ experience. She balances work and home-life as an entrepreneur, devoted wife and active mother of three. http://www.thebelfordgroup.com/.
Getting Organized to Start Your Part-Time Business
Getting Organized to Start your Part-Time Business” by Sarah Kirkish, Work Life Organization As a Coach, I often help small business owners who originally started part-time and then took the leap to a full-time business. I can always tell if a business owner is focused on getting organized from the start because the systems they […]
Smallbizlady’s Sales Advice for Start-up Businesses
Generating sales is a task that many aspiring entrepreneurs sometimes feel ill-equipped to take on, but no sales = no money. So what is a start-up entrepreneur to do? Have a detailed marketing plan and sales projections, but take on sales in your business in small chucks. I like to look at things in terms […]
Ask SmallBizLady: What’s a Good Way to Handle Invoicing?
Every Friday, I answer your small business questions in a video blog segment called Ask SmallBizLady. This week, we are taking on the question: How to handle invoicing as a start-up? Click here for the answer. There are a few options you can use for invoicing Try paypal.com Use your accounting software QuickBooks Pro or Peachtree […]
How to Legally Protect Your Small Business Brand
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Aurelia Mitchell Durant @brandprotectors Aurelia is an Intellectual Property Attorney specializing in Copyright and Trademark Protection. She is committed to guiding business owners on how to own their brand. She has […]
Are You Right for SmallBizLady’s Reality Show?
Melinda Emerson “SmallBizLady” is looking for struggling small businesses in the PA/NJ/DE tri-state area who are interested in being featured on her reality show pilot. Must be in business at least 3 years At least $250K in revenue and no more than $3MM in revenue Having employees is a real plus Business owner must be […]
Social Media Customer Service: Don’t Fake It
In recent years, social media has effectively taken everything that we know about customer service, and turned it upside-down. Online, there is no place for your company to hide. If you leave your customers unsatisfied, you are pretty much guaranteed to see a rant or rave about it on a social media network somewhere. Consumers […]
Managing Positive Cash Flow in Your Small Business
The two most important jobs you have as a business owner is getting business and getting paid. Being a bill collector is one the toughest jobs you’ll have as an entrepreneur. But if you take control of the situation up front, you can minimize any delays with payments. The key thing to do is make […]
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