Tonya M. Evans is an intellectual property lawyer, law professor, and one of the top Bitcoin cryptocurrency experts in the country. In July 2020, she joined the Penn State Dickinson law faculty to continue her work in blockchain and cryptocurrency data and technology, entertainment law, and social justice. Tonya owns the Advantage Evans Academy, where […]
How to Use Customer Marketing Appropriately to Massively Enhance Retention
Every business needs to retain its customers. Customer retention is vital in the changing landscape of the business environment. A research study conducted by Bain & Company shows how profits can be increased up to 95 percent if the customer retention rates increase by 5 percent. Customer retention becomes more important since it costs seven […]
Small Business Guide to Selling on Amazon
Whether you’re a small business owner or a reseller looking to expand your online business, Amazon is a great place to start. In this guide, you’ll learn how to start selling on amazon, how to become a prime seller, and how to boost sales with adverts. Why Should Small Businesses Sell on Amazon There are […]
The SmallBizChat Podcast: Managing your Credit in the Pandemic with James Hunt
James Hunt is a celebrity wealth management expert and credit specialist that works with some of the biggest stars. Athletes, movie stars, recording artists, and business professionals rely on him to help them manage their wealth and handle personal and business matters. He also works with young entrepreneurs by assisting them in starting their entrepreneurial […]
How to Hire Top Quality Employees: 5 Red Flags to Look Out For
Did you know the average turnover rate for businesses is about 3.5%? If your company’s turnover rate is much higher, then you might be feeling the financial strain. A great way to decrease your turnover rate is to be more meticulous during the hiring process. If you take some extra time to notice red flags when hiring, […]
How Small Businesses Can Successfully Use YouTube Ads to Boost Sales
If you think YouTube is only a video-sharing platform you’re mistaken; it’s the second most popular website in the world after Google. The platform is so popular and engaging that you simply can’t afford to ignore it from inclusion in your online marketing strategy. A whopping 48% of marketers invest in YouTube ads. And it […]
The SmallBizChat Podcast: Keeping Your Business Finances Strong with Nicole Snow
Nicole Snow is the founder and CEO of Darn Good Yarn, an online ethical yarn and clothing store. After leaving the Air Force, Nicole worked at a paper company before starting her own general import business. Two years later, she wanted to launch a new venture with a focus on social consciousness. Using her passion […]
November 2020 #SmallBizChat: How to Create a Successful Strategy for Your Small Business in 2021
#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]
3 Steps to Successful Customer Experience for Your Small Business
This year has caused many paradigm shifts in the world of business. Companies have struggled to keep up with a rapidly changing marketplace, and none more so than small businesses. Business owners have had to rapidly adapt their business models to an eCommerce-dependent consumer base, and with a limited budget, small businesses are more vulnerable […]
How Small Businesses Can Sell More Using Facebook and Instagram Ads
When it comes to paid social media ads, where should you invest your resources? The answer is where your target audience is hanging out! Facebook and Instagram are the two popular social networking sites and are used by 69% and 37% of the US adult population respectively. This means that odds are a good portion […]
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