Before you jump into social media, take a moment to understand how your customer uses each platform Social media is everywhere. It’s not just Facebook and Twitter anymore. You have niche social media sites dedicated to specific audiences and industries as well as custom social media advertising platforms for small businesses. Where do you start? […]
How to Compete with Amazon as an Independent Retailer
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Caroline Brady from Pointy. Her company Pointy helps businesses bring customers to their store, get products online and appear higher […]
3 Lessons to Beat the Fear While Starting Your Small Business
Guest Article How many times have you thought that life would be easier if you worked for yourself? Or perhaps your time more productive and outcomes more impactful if you avoided a lengthy commute, strict working hours, or conflicts with managers? It took me more than three jobs, many frustrating bosses, and a clear need […]
Why Your Small Business Needs a Whitelist Policy
You’ve worked hard to build your hive…don’t let anything destroy it. I like to think of a small business as a beehive. Everybody works together toward a common goal, and the constant activity keeps all worker bees motivated, energized, and ready for action. Sometimes a predator tries to get inside the hive. When that happens, […]
How to Hit Your Financial Target This Month
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Simone Craig, CEO of SRC International. She has built a solid business advising women entrepreneurs on how to become powerful […]
Your 10-Step Mid-Year Small Business Check-Up
Guest Article For small business owners, early July is a great time to assess how the year is shaping up, make adjustments that boost revenue or reduce expenses, and take advantage of new opportunities. But how do you get started and what should you focus on? The Business Advisory Services team at Excelsior Growth Fund […]
The Top Inventory Management Systems for Small Business Owners
If you run a retail business, one of your top concerns is likely inventory management. You’ve constantly got to be able to forecast demand, ensure no stock sits on the shelves too long, and deal with shrinkage. While handling these issues can be helped with a smart inventory management strategy, having the right inventory management […]
5 Costly Payroll Mistakes SMBs Should Avoid
Guest Article Payroll is hard enough in a company of one. Anyone who has grown a business from their individual desk to multiple employees knows managing timesheets, invoicing, and worst of all, taxes, is not an easy burden to bear. The larger your business grows, the bigger that burden becomes—and so too does the room […]
Are You Effectively Using Market Segmentation?
All of your customers get to you by different paths. Maybe I like a new television show because I dig the action, the subject matter or the rapid-fire dialogue. Perhaps you like it, as well, but you’re drawn to the comedic relief between action scenes and to the emotional resonance between characters. Or maybe you […]
Who’s on #Smallbizchat July 2017
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat […]
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