You may have heard some recent small business advice saying “Don’t be the smartest person in the room.” The point of that statement is that it’s important to surround yourself with smart people, which makes sense. But the idea that “If you’re the smartest person in the room, you’re in the wrong room,” is overly […]
4 Ways to Transform Your SMB Marketing and Sales Processes
Personal selling is a major component of small business marketing. 90% of small businesses get business from referrals. Without a significant budget for advertising to drive sales growth dictates that referral selling is vital. Selling is also the most engaging way to convince buyers of the value of your products and services. Here are four […]
How To Create Online Interactions That Build Trust for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin. Founder of Web Savvy PR, Cathy add social media tools to the traditional Public Relations toolkit to help small […]
Business of Blogging: How to Blog for Money
If you treat your blog like a business, you could one day blog for money. This is the second of two-part series on the business of blogging. In part one we, talked about how to get your blog to stand out. This blog is focused on building traffic and monetizing your content online. If you […]
How To Get Game-Changing Visibility for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with A. Fitzgerald Hardnett. He is a forward-thinking game changer and a sought after strategic marketing consultant for service professionals and […]
How to Promote your Business to the Media
Every brand has a story to tell, but is your story newsworthy? How does an appearance on Good Morning America sound? What about making the front page of your city’s newspaper? Every business owner wants great public relations and TV appearances, but two things hold them back from pulling the trigger – understanding of the […]
Business of Blogging: How to Make Your Blog Stand Out
We’ve been hearing the phase “Content is King” for the last few years, but now everyone and their cat has a blog. It’s more challenging than ever to drive traffic with so much competition. Today I’m kicking off a two-part series on the business of blogging. In Part one, we’re focusing on how to get […]
How To Build A 7-Figure Sales Team For Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Che Brown. Che is the master of neuro-linguistic sales and writing copy that hypnotizes the reader and moves them to […]
10 Myths Digital Marketers Should Stop Believing
As a digital marketer, it is common for you to come across various myths related to the dos and don’ts of social media marketing. Many people are in the dark about online marketing and the actual truth could effect to the success of an online campaign. There’s a lot of hype surrounding SEO and SEM. […]
What Kind of Boss Should You Be?
Most people mulling small business ideas has thought about what kind of boss they want to be. Most of us have had both friendly bosses and more formal ones, and both can be remarkably effective. Whether friendly or aloof, outstanding bosses demonstrate leadership. They’re not about using rewards and punishments to get things done, but […]
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