Are you thinking about launching your own side hustle? Or maybe you already have one, and you are starting to feel the pinch of your competing to-do lists. Lots of people out there have side gigs, and it’s a good thing with all the talk of recession coming in 2020. You can turn a hobby […]
How to Manage Cyber Security in Your Small Business
Scott N. Schober @ScottBVS is a cyber security expert and the President and CEO of Berkeley Varitronics Systems (BVS), a 47-year-old New Jersey-based company and leading provider of advanced, world-class wireless test and security solutions. Scott is a highly sought-after author and expert for live security events, media appearances and commentary on the topics of […]
6 Easy Ways to Become a Customer-First Small Business
Running or starting a customer-first small business means that you base your business processes on the customer to provide them with an unforgettable (positive) consumer experience. It’s a compelling business growth strategy, even if you practice it in its most basic form. Shifting your business direction toward a consumer-centered culture takes time and money, but […]
The SmallBizChat Podcast: Get More Productive On Social Media with Stephanie Humphrey – Ep. 004
Stephanie Humphrey is a technology and lifestyle expert and the founder of Til Death Do You Tweet, a company dedicated to teaching parents, students, teachers, and business professionals how to manage their online reputation. She is a nationally syndicated media personality and a frequent technology contributor to Good Morning America and Strahan and Sara. Stephanie […]
October 2019 #SmallBizChat: Succeeding In Business Without Sacrificing Your Life, Scaling Your Business Without Exposing Yourself Legally, and Marketing Domination Strategies
Once a month as SmallBizLady, I conduct interviews with experts on #SmallBizChat LIVE. The show takes place on the 4th Wednesday of every month from 8-9 pm ET and is streamed live on my Facebook fan page, my YouTube channel, and Twitter page. This is excerpted from my recent October 2019 #SmallBizChat LIVE interview with […]
3 Ways to Boost Your Small Business Marketing Using Psychology
Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]
Things I Learned Attending Marketing School
I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school. Now, I must admit, […]
How to Grow Your Expert Empire
Oginga Carr @ogingacarr is an author, national seminar leader, organizational structure expert, and consultant. He brings 18 years of experience in Sales, Management, and Human Resources. His passion is in the dynamic of change; dealing with it, working through it, and preparing for it. Oginga focuses on productivity through structure and human capital development. For […]
4 Ways to Cultivate Customer Buy-In
Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]
The SmallBizChat Podcast: Failing Does Not Mean You’re a Failure – Ep. 003
As solopreneurs and small business owners, it’s easy to identify ourselves based on the successes – and failures – of our business. As the leader – the public face – for our organizations, when our business hits a rough patch, our team makes a mistake, or we lose a client, we often internalize our business […]
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