Every business faces a set of challenges, and small businesses are no exception. In fact, the challenges are greater when you’re running a small company, and the most common and concerning problem can sometimes be the lack of leadership skills. Not having multiple hierarchy levels can work against a business, but it can also prove […]
12 Things to Do Before Starting a Business
Are you finally ready to strike out on your own with your very own small business? Owning a small business is never a get rich quick scheme. If you want to be successful; it will cost you. It will cost you money, sleep, relationships, and you will be pushed in ways you never thought possible. […]
10 Things You Need to Know Before Buying Into a Franchise
Owning a franchise allows you to go into business for yourself, but not by yourself. A franchise owner operates by selling an established product or service which often has significant brand recognition (think McDonald’s or Orange Theory). A franchise includes not only a product, service, and trademark but also the complete method to conduct the business […]
How to Develop a Business Strategy – Part III
Developing a business strategy is all about looking at where you want your company to be in the next 3-to-5 years and figuring out what you need to do now to get there. If you spend your days constantly putting out fires in your business, it’s doubtful that you have much time for developing a […]
How to Develop a Business Strategy – Part II
Your business strategy is your roadmap to business success, but it needs to be adjusted annually. You and your team should take a look at your business strategy every fall to plot out your sales objectives and goals for the new year. 2019 is just around the corner, and you should start your planning process […]
How to Develop a Business Strategy – Part 1
September is the perfect time to start looking ahead to first quarter 2019. The fall is right time to start thinking about your business goals and then engage your team in developing a new business strategy. Winging it is NOT a strategy, yet too often business owners venture into new markets without a specific target […]
How to Look Great on Facebook Live Video
Everyone is doing live video these days. I understand that people want to be authentic and share organic moments of brilliance from anywhere, but unless you want to look like some reporter on 60 Minutes is trying to conceal your identity, I suggest that you set up a professional mini studio, with audio and lighting you […]
Blogging for Business Part I – How to Develop a Content Strategy
I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]
How to Develop Content if You Hate Writing
Creating original content is the best way to demonstrate your expertise and build your brand online, but you need to find a content area that works for you. We tend to think of content in terms of blogs or written words. Writing how-to articles, check lists and informative blog posts are certainly an avenue to […]
Success Secrets from America’s Top Business Experts Part 1
In my new book Fix Your Business, one of the coolest things about pulling this book together was interviewing top business experts at the end of each of the chapters. The book is based on my 12Ps of Running a Successful Business: Preparation, Purpose, People, Profit, Processes, Productivity, Performance, Product, Presence, Prospects, Planning and Perserverance. […]
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