Everyone is doing live video these days. I understand that people want to be authentic and share organic moments of brilliance from anywhere, but unless you want to look like some reporter on 60 Minutes is trying to conceal your identity, I suggest that you set up a professional mini studio, with audio and lighting you […]
Blogging for Business Part I – How to Develop a Content Strategy
I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]
How to Develop Content if You Hate Writing
Creating original content is the best way to demonstrate your expertise and build your brand online, but you need to find a content area that works for you. We tend to think of content in terms of blogs or written words. Writing how-to articles, check lists and informative blog posts are certainly an avenue to […]
Success Secrets from America’s Top Business Experts Part 1
In my new book Fix Your Business, one of the coolest things about pulling this book together was interviewing top business experts at the end of each of the chapters. The book is based on my 12Ps of Running a Successful Business: Preparation, Purpose, People, Profit, Processes, Productivity, Performance, Product, Presence, Prospects, Planning and Perserverance. […]
32 Ways to Fix Your Business
When I released Become Your Own Boss in 12 Months, back in 2010, my focus was on helping entrepreneurs launch a business. But over the last few years, I’ve talked to dozens of business owners who seem to be struggling to stay in business. Some of the consistent issues I heard were about constant cash […]
Things I’ve Learned after 19 Years in Business
I am so excited to share that this month marks 19 years since I left corporate America to become my own boss. I started my first business, Quintessence Group, in March of 1999. I had a laptop, fax machine and a dream. After this long in business, I have learned a lot, most of which […]
Magazines and Newspapers Every Small Business Owner Should Read
Every business owner should subscribe to at least one industry trade publication and local Business Journal newspapers to generate leads to stay connected with the regional business community. Recommended publications: American City Business Journals – Bizjournals is the new media division of American City Business Journals, the nation’s largest publisher of metropolitan business newspapers. It […]
How to Position Your Business to Sell
If selling your business is your exit strategy, realize that you will need to start positioning your business long before you (metaphorically) put your For Sale sign out front. How you plan and grow your business is key. You also need to make sure your business is not a cult of your own personality, in other […]
4 Ways to Keep Your Small Business Competitive Without Lowering Your Prices
When it comes to cutting your prices it might sound reasonable in the short term: If you lower your prices, you might attract more customers and boost your revenue. However, it’s not just a short-term plan. It’s also a short-sighted strategy. This article is focused on how to keep your business competitive without lowering your […]
How to Be A Successful Parent Business Owner
If you’re like me, you understand that running a business can feel a lot like raising a child. There are long hours up front as you help get your “baby” on its feet, and then there’s the pride you feel as it grows. And if you have kids, you know that sometimes they can be […]
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