Running a small business successfully requires more than intuition—it demands tracking performance metrics that guide decision-making. Key Performance Indicators (KPIs) provide measurable insights into your business operations, helping you optimize lead generation, marketing campaigns, and sales strategies. By focusing on the right KPIs, small business owners can identify strengths, pinpoint inefficiencies, and increase profitability. This […]
How to Develop a Business Launch Timeline, Part II
Welcome to Part II of Building a Launch Pad to Start Your Business. In this post, we’ll walk you through a comprehensive 12-month roadmap to launch your business with clarity and confidence. From refining your idea and setting up finances to marketing and making your first sale, this plan is designed to help you stay […]
Building a Launchpad to Start Your Business: Part I
Do you think that you have a million-dollar idea? Building a Launchpad to Start Your Business is just the first step. Starting a business is thrilling—but let’s be real, it’s also a high-stakes move that impacts your money, time, energy, and relationships. That’s why you need more than just a good idea—you need a plan. […]
Best of Blogs of 2024
As the year winds down, it’s time to reflect on the invaluable insights shared on the SmallBizLady blog. From sales strategies to leveraging AI and building thriving online communities, we’ve covered everything you need to run and grow your small business. Here’s a roundup of some of the most impactful blog posts this year. Join […]
URGENT: Is Your Business Compliant with the Corporate Transparency Act?
Small business owners there’s one new regulation that needs your immediate attention before the end of 2024. The Corporate Transparency Act (CTA) requires most small businesses operating in the United States to create transparency in business ownership to prevent illicit activities such as money laundering, tax evasion, and financing of terrorism. The CTA is a […]
Is Your Self-Esteem Holding Back Your Small Business?
Self-esteem is the way we perceive and value ourselves. It is a critical component of our personal well-being. But did you know that it also plays a significant role in the success or failure of your small business? For many entrepreneurs, particularly women business owners, low self-esteem can be a silent saboteur, preventing us from […]
How Small Business Owners Can Unlock AI’s Power with Effective Prompt Engineering
AI can be a game changer for businesses of all sizes, helping streamline operations, enhance customer service, and even drive new revenue streams. However, one of the keys to unlocking AI’s full value lies in understanding how to craft effective prompts—a practice known as prompt engineering. Prompt engineering is the art of creating precise, clear, […]
Are You Selling at the Right Price?
How to Understand Competition, Cost Structure, and Profitability Pricing a product or service is one of the most crucial decisions that any business owner faces. It determines whether the business will thrive, merely survive, or fail. Many small business owners make the mistake of setting prices based primarily on what competitors are charging. While it’s […]
Social Media Marketing vs. Social Media Selling
The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]
SmallBizLady Summer Reading List 2024
It’s Summer, and that means it’s time to grab to good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. Here are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]
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