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You are here: Home / Archives for Branding & Marketing

The #1 Mistake Costing You Sales in Your Small Business

March 31, 2025 By Melinda Emerson Leave a Comment

If you’re struggling with inconsistent revenue, unpredictable sales, and missed opportunities, you’re not alone. Many small business owners face this challenge, and the culprit is often a lack of a defined sales process. Without a structured approach to converting leads into customers, you’re essentially leaving money on the table. In this blog post, we’ll break […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Your Small Business Tagged With: closing sales, effective sales process, handling objections, lead qualification, missed revenue, prospecting, sales mistakes, sales pitch, sales process, sales results

The SmallBizChat Podcast: Hit It and Quit It with Oginga Carr, Debbie Allen, and Brynne Tillman

March 27, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson kicks off with the engaging “Hit It and Quit It” segment, setting the stage for a lively discussion. The conversation shifts to a sharing of favorite business tools and tips, offering practical insights for small business owners looking to enhance their operations. Oginga Carr is a dynamic AI expert, Certified High-Performance […]

Filed Under: AI for business, Branding & Marketing, Fix Your Business, SmallBizChat, Technology, The SmallBizChat Podcast Tagged With: Brynne Tillman, business academy, business apps, business books, Business Strategies, business tools, Debbie Allen, entrepreneurship, expert insights, marketing tips, oginga carr, Small Biz Lady Academy, small business advice, Small Business Management

How to Build a Niche Brand Online

March 24, 2025 By Melinda Emerson Leave a Comment

The world of freelancing is exciting, but turning it into a full-time, profitable business requires more than just talent—it requires building a strong niche brand online. In today’s crowded digital marketplace, success isn’t about appealing to everyone. It’s about positioning yourself as the go-to expert in a specific niche, attracting the right clients, and creating […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Your Small Business Tagged With: boost your brand, build authority with content, building a personal brand, finding your niche, high-converting website, leverage social media, market demand, niche marketing, profitability

How to Prioritize Sales in Your Small Business

March 17, 2025 By Melinda Emerson Leave a Comment

Sales are the lifeblood of any small business. Without consistent revenue, even the best business ideas, products, or services cannot sustain themselves. Yet, many small business owners overlook the importance of having a structured and scalable sales process, often focusing more on operations, branding, or product development. While those aspects are important, sales are what […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Staying Productive, Your Small Business Tagged With: business ideas, cash flow, competitive advantage, confidence in business, data and insights, expansion opportunities, marketing and growth, prioritization, relationships in business, resilience, revenue, small business, small business sales, trust

How to Develop a Signature Offer as a Business Consultant

March 10, 2025 By Melinda Emerson Leave a Comment

If you’re a business consultant looking to stand out, attract high-paying clients, and streamline your services, developing a signature offer is a game-changer. A signature offer is your flagship service or program—a unique, well-defined solution that addresses your clients’ biggest pain points. It’s what sets you apart from the competition and makes your business synonymous […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: brand differentiation, business coaching, business success strategies, client conversion, coaching business, consulting strategies, entrepreneur tips, expert positioning, high-paying clients, Marketing Plan, organic client attraction, signature offer, signature offer development, small business growth, value pricing

15 Ways to Generate More Brand Love for Your Small Business 

February 10, 2025 By Melinda Emerson Leave a Comment

Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]

Filed Under: 15 Things Series, Branding & Marketing, Solopreneurs Tagged With: brand authenticity, brand love, brand marketing, brand storytelling, brand strategy, business growth, community building, customer engagement, customer experience, customer loyalty, customer retention, how to build brand love, marketing tips, small business branding, small business success, social media branding

How to Land High-Paying Business Coaching Clients Without Advertising

January 27, 2025 By Melinda Emerson Leave a Comment

For many business owners, the idea of landing high-paying clients without spending a dime on advertising might sound like a dream. But it’s not only possible—it’s entirely achievable with the right strategies. Whether you’re just starting out or you’re a seasoned coach looking to scale your business, focusing on organic methods to attract clients can […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Staying Productive, Women in Business, Your Small Business Tagged With: Brand in Demand program, business coaching strategies, coaching clients without advertising, coaching niche, coaching referrals, discovery calls, grow coaching business, high-paying coaching clients, high-ticket coaching clients, thought leadership for coaches

Best of Blogs of 2024

December 23, 2024 By Melinda Emerson Leave a Comment

As the year winds down, it’s time to reflect on the invaluable insights shared on the SmallBizLady blog. From sales strategies to leveraging AI and building thriving online communities, we’ve covered everything you need to run and grow your small business. Here’s a roundup of some of the most impactful blog posts this year. Join […]

Filed Under: 10 Things Lists, Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Starting A Small Business Tagged With: artificial intelligence in business, attract corporate sponsorships, brand positioning, build online community, business coaching, business owner tips, Create Customer Value, customer value, email marketing, Entrepreneurship strategies, grow your business, how to start a business, launch your business, live Q&A for entrepreneurs, melinda emerson, monetize your podcast, pricing strategies, professional speaking, real estate business tips, sales strategies, SEO for small businesses, small business academy, small business advice, small business growth, small business tips, starting a side hustle, video marketing, virtual assistant tips, women entrepreneurs

Automating Affiliate Marketing with AI: Unlocking Efficiency and Revenue Growth

November 11, 2024 By Melinda Emerson Leave a Comment

Affiliate marketing has long been one of the most effective methods for small businesses and solopreneurs to grow revenue online. By leveraging affiliates to promote products or services, companies can reach a wider audience with minimal upfront investment. However, managing an affiliate marketing strategy manually can be time-consuming and labor-intensive. In this post, we will […]

Filed Under: AI for business, Branding & Marketing, Grow Your Business, Uncategorized, Women in Business, Your Small Business Tagged With: affiliate management tools, Affiliate marketing, affiliate program scaling, affiliate recruitment, AI automation, AI for business, automated email campaigns, business automation, commission optimization, content creation, digital marketing tools, dynamic content personalization, fraud detection, marketing automation, marketing efficiency, performance tracking, predictive analytics, revenue growth strategies, small business growth

Why Now is the Time to Get Ready for the Holiday Shopping Season

October 7, 2024 By Melinda Emerson Leave a Comment

The holiday shopping season is the most crucial period for many small businesses, often accounting for a significant portion of their annual revenue. As a small business owner, preparation is key to capitalizing on this busy time.  With Black Friday, Small Business Saturday, Cyber Monday there are lots of opportunities to make serious money. Whether […]

Filed Under: Branding & Marketing, Business Inspiration, Featured Post, Grow Your Business, Social Media, Uncategorized, Women in Business, Your Small Business Tagged With: Black Friday sales strategy, boost holiday revenue, bundle offers for holidays, Cyber Monday marketing tips, ecommerce holiday planning, holiday packaging supplies, holiday sales inventory planning, holiday shopping preparation, increase holiday profits, maximize holiday sales, online ads for holiday season, prepare for holiday rush, retail business growth, retail strategy for holidays, seasonal sales boost, shipping preparation for holidays, small business holiday tips, small business marketing tips, small business staffing for holidays, video marketing for Black Friday

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Latest #SmallBizChat

The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young

In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and […]

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