Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Subscribe to Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
You are here: Home / Archives for Branding & Marketing

How to Refresh Your Small Business Elevator Pitch for 2013

December 29, 2012 By Melinda Emerson 12 Comments

When you are in business, you are selling yourself as much as you are selling your products and services.  One of things that you might want to update as you head into the New Year is how you introduce yourself. Some call it your 30 second commercial; some call it a value proposition or your […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @BlueprintSMS, #Boost2013, elevator pitch, Karin Bellantoni, small business tips

How to Become a Small Business Catalyst in 2013

December 28, 2012 By Melinda Emerson 6 Comments

It’s always best to be someone who makes good things happen. This creates energy, activity, goodwill and ultimately, results and success. When you are a catalyst, you live by the code “Give to Get.” You draw so much opportunity to you because of what you do. So, are you a catalyst? A catalyst is a “person whose talk, […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @DeborahShane, #Boost2013, Deborah Shane, entrepreneur, small business info

7 Ways to Update Your Look in 2013

December 22, 2012 By Melinda Emerson 8 Comments

When you run a small business, you are selling yourself. The first time you meet someone, they form an opinion about you in a matter of 3 seconds based on your appearance alone.  People like to do business with people who are successful — or who at least look the part.  Even if you don’t have […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @traceyevelyninc, #Boost2013, small business, stylist, Tracey Evelyn Reed, visual branding

Five Ways to Use a Press Release to Promote your Small Business

December 16, 2012 By Melinda Emerson 3 Comments

What Can a Small Business Write a Press Release About? Something new or newsworthy about your product, service, business or related event. Sometimes you can hang a release on a trend, or an upcoming holiday or season, but events are easiest to get publicity for. Make it about what a targeted publication or blog’s readers […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @CathyWebSavvyPR, #Boost2013, small business press releases

How to Get Your Product on TV in 2013

December 15, 2012 By Melinda Emerson Leave a Comment

Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @stevetv, #Boost2013, small business marketing, Steve Greenberg

How to Choose Your Small Business Target Audience and Find Them Online

December 14, 2012 By Melinda Emerson 4 Comments

No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @bizauthor, #Boost2013, how to find a niche, Stephanie Chandler, target market

5 Ways to Ensure Small Business Success on YouTube

December 12, 2012 By Melinda Emerson 3 Comments

Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles, Social Media Tagged With: @TheSeanMoffett, #Boost2013, Sean Moffett, youtube

How to Refresh Your Small Business Brand in 2013

December 2, 2012 By Melinda Emerson 3 Comments

I love this time of year.  An ending giving way to a beginning. A new chance to be everything you wanted to be. A clean slate. An opportunity to start over. However, you approach the New Year personally, when you have a business, more often than not, you’ve got your mind on the bottom line. You’re […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @amandamogul, #Boost2013, Amanda Miller Littlejohn, small business branding

  • « Previous Page
  • 1
  • …
  • 44
  • 45
  • 46

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Let me send my best blog posts to your inbox each week.

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

“12 Principles of Highly Profitable Businesses with Melinda Emerson” from Sonia Dumas
October 2020

MSNBC Interview
Top Tip: Never Let a Customer Down

National Speakers Association
Winter Conference 2016

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Google
Best Practice for Social Media

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

Government Contracting with Your Small Business with LaQuan McCarley featured image

The SmallBizChat Podcast: Government Contracting with Your Small Business with LaQuan McCarley

LaQuan McCarley is a government contracting expert who provides consulting services to help small businesses start doing business with the federal government. Her firm, Verve Consulting, Inc., provides business development, compliance, proposal management, and certification services for companies interested in doing business with the federal government. Through her 20+ years of experience, she is familiar […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: Government Contracting with Your Small Business with LaQuan McCarley
  • 15 Reasons to Start a Business in 2023
  • The SmallBizChat Podcast: Imposter Syndrome with Melinda Emerson
  • How to Establish Business Credit
  • The SmallBizChat Podcast: Hit It & Quit It with Joanne Black, David C. Barnett, and Eboni Bowman

Categories

  • 10 Things Lists
  • 12 Things
  • 15 Things Series
  • 31 Ways to Boost Your Small Business
  • Ask Smallbizlady
  • Become Your Own Boss Tips
  • Branding & Marketing
  • Business Inspiration
  • BYOB2011
  • Cash Flow & Finance
  • Customer Service
  • Featured Post
  • Featured SmallBizChat
  • Fix Your Business
  • Grow Your Business
  • Guest Articles
  • How to Start
  • Leadership
  • Melinda Emerson @SmallBizLady
  • Mompreneurs
  • My Recommendations
  • Pink Slip Entrepreneurs
  • Q & A Interview
  • SmallBizChat
  • SmallBizChat Live+
  • SmallBizLady Recommends
  • SmallBizRadio
  • Social Media
  • Solopreneurs
  • Special Reports
  • Starting A Small Business
  • Teams
  • Technology
  • Telesummit
  • The SmallBizChat Podcast
  • Uncategorized
  • Women in Business
  • Your Small Business

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • Write For Us
  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2023
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner