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You are here: Home / Archives for Branding & Marketing

Building Your Expert Brand with Reinvention Strategist Marshawn Evans

August 18, 2011 By Melinda Emerson 1 Comment

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with brand reinvention strategist Marshawn Evans @MarshawnEvans. Marshawn is the bestselling author of SKIRTS in the Boardroom,  Owner of ME Unlimited and founder of MeUniversityLive.com.  She is committed to equipping women around […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: branding, Featured Post, Marshawn Evans

How web analytics goals makes your online business better

August 23, 2011 By Melinda Emerson 3 Comments

So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat – this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles, Technology Tagged With: Featured Post, goals, online business, online sales, online trafffic, Pages goal setting, Pierre DeBois, small business, Web analytics, website visitors

Do You Have a Holiday Sales Strategy Yet?

September 14, 2011 By Melinda Emerson 2 Comments

Do You Have a Holiday Sales Strategy Yet? If you sell stuff online or offline, it’s time to create a Christmas holiday strategy. Some businesses make 80% of their profit over the holidays, so you need to make sure that you get your share of the holiday spending.  You should be thinking about how you […]

Filed Under: Branding & Marketing, Customer Service, Grow Your Business Tagged With: Black Friday, Christmas, cyber Monday, melinda emerson, online retailer, retailers, sales strategy, shipping options, smallbizlady

Simplify Your Social Media Strategy

September 20, 2011 By Melinda Emerson 3 Comments

As a small business owner, it’s important to keep essential aspects of your operation in-house whenever possible, logical, and cost effective. Social media outreach is one element more and more small business owners feel comfortable handling themselves. But whether you’re taking on the responsibilities yourself or delegating them to other members of your team, it’s […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: Brooks Hays, engage with content, facebook, Simplify social media, small business, Social Media Strategy

Time to Start Planning for 2012

September 26, 2011 By Melinda Emerson 9 Comments

The kids are back in school and Halloween is fast approaching.  People it is time to start planning your budget and marketing plan for the coming year.  2012 will be here before you know it and you do not want it to sneak up on you. Just like many of your clients are reaching out […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: accountant, Budget and Sales Projections, Clients, Marketing Plan, melinda emerson, niche target customer, Plan for 2012, relationship selling, small business, smallbizlady, Tax preparer

How to Use Twitter Without Losing Your Mind

September 27, 2011 By Melinda Emerson 6 Comments

Guest Post by Tai Goodwin I love Twitter. Depending on which group I am speaking to, I can’t always say that too loudly. There are some crowds that get it. There are other rooms, many of them filled with small business owners and solopreneurs who don’t get it — yet. LinkedIn makes sense. Facebook is […]

Filed Under: Branding & Marketing, Social Media Tagged With: SmallBizChat, social media, Tai Goodwin, tweetchat, twitter

How to Use QR Codes in Your Small Business – QA with Matt Mansfield

October 6, 2011 By Melinda Emerson 6 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MattSMansfield.  Matt Mansfield is the Head Tour Guide at Matt About Business where he helps entrepreneurs and Fortune 500 companies use the […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: marketing, promotion, SmallBizChat, social media

10 Tips To Recession Proof Your Small Business

October 10, 2011 By Melinda Emerson 18 Comments

Sponsored Post If you are tired of hearing about the recession or the potential of a double dip recession due to foreign markets crashing now, Listen up. It does not matter. Recession or not you need to run your business well. You need to be an agent of convenience for your best target customer, manage […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Customer Service Tagged With: #FedExSmallBiz, Add value, Beat the recession, cash management, Contest, FedEx, Keep Marketing, network online and offline, not price, Recession Proof Your Small Business, small business, Start Collections, start collections early, Strategic Marketing

How to Use Visual Marketing to Grow Your Business Brand?

October 27, 2011 By Melinda Emerson 6 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Anita Campbell @smallbiztrends.  Anita Campbell has her finger on the pulse of small businesses.  As a small business expert, writer and publisher of […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: interview, marketing, SmallBizChat

Are You Ready To Finish the Year With a Bang?

October 31, 2011 By Melinda Emerson 7 Comments

This past weekend I conducted my last BYOB2011 Workshop in my national tour. I held the last one in Philadelphia, my hometown.  The focus of  the tour was  on three things; How to Become Your Own Boss, How to Develop a Killer Marketing Plan and How to build a Social Media Brand.   For the last […]

Filed Under: Branding & Marketing, Business Inspiration, Grow Your Business, How to Start Tagged With: Be an Agent of Convenience, Be Your Own Bank, BYOB, byob2011, constantcontact, corpnet, Done is Good Enough, entrepreneurs, melinda emerson, Plan Sales, small business, smallbizlady, Success is Self-confidence, Update Your life plan

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