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You are here: Home / Archives for Branding & Marketing

How to Get Started with Email Marketing

January 29, 2013 By Melinda Emerson 6 Comments

Guest Post Nothing else in email marketing is more important than having a strong relationship with your email list subscribers. Do things right and you’ll have a super responsive list of recipients, which is gold in the email marketing game. Most likely your list is in QuickBooks or a spreadsheet. The most common is a […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @LisaDSparks, #Boost2013, email marketing, Lisa D. Sparks, small business tips

5 Marketing Tips to Keep More Customers in 2013

December 31, 2012 By Melinda Emerson 1 Comment

I’m a customer relationship management (CRM) guy and have been for the better part of the last ten years. These systems help small businesses automate marketing processes to more efficiently close deals, and do a better job of building customer relationships. With more small businesses turning to CRM apps and services to help with marketing […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @BrentLeary, #Boost2013, Brent Leary, CRM

How to Refresh Your Small Business Elevator Pitch for 2013

December 29, 2012 By Melinda Emerson 12 Comments

When you are in business, you are selling yourself as much as you are selling your products and services.  One of things that you might want to update as you head into the New Year is how you introduce yourself. Some call it your 30 second commercial; some call it a value proposition or your […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @BlueprintSMS, #Boost2013, elevator pitch, Karin Bellantoni, small business tips

How to Become a Small Business Catalyst in 2013

December 28, 2012 By Melinda Emerson 6 Comments

It’s always best to be someone who makes good things happen. This creates energy, activity, goodwill and ultimately, results and success. When you are a catalyst, you live by the code “Give to Get.” You draw so much opportunity to you because of what you do. So, are you a catalyst? A catalyst is a “person whose talk, […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @DeborahShane, #Boost2013, Deborah Shane, entrepreneur, small business info

7 Ways to Update Your Look in 2013

December 22, 2012 By Melinda Emerson 8 Comments

When you run a small business, you are selling yourself. The first time you meet someone, they form an opinion about you in a matter of 3 seconds based on your appearance alone.  People like to do business with people who are successful — or who at least look the part.  Even if you don’t have […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @traceyevelyninc, #Boost2013, small business, stylist, Tracey Evelyn Reed, visual branding

Five Ways to Use a Press Release to Promote your Small Business

December 16, 2012 By Melinda Emerson 3 Comments

What Can a Small Business Write a Press Release About? Something new or newsworthy about your product, service, business or related event. Sometimes you can hang a release on a trend, or an upcoming holiday or season, but events are easiest to get publicity for. Make it about what a targeted publication or blog’s readers […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @CathyWebSavvyPR, #Boost2013, small business press releases

How to Get Your Product on TV in 2013

December 15, 2012 By Melinda Emerson Leave a Comment

Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @stevetv, #Boost2013, small business marketing, Steve Greenberg

How to Choose Your Small Business Target Audience and Find Them Online

December 14, 2012 By Melinda Emerson 4 Comments

No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @bizauthor, #Boost2013, how to find a niche, Stephanie Chandler, target market

5 Ways to Ensure Small Business Success on YouTube

December 12, 2012 By Melinda Emerson 3 Comments

Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles, Social Media Tagged With: @TheSeanMoffett, #Boost2013, Sean Moffett, youtube

How to Refresh Your Small Business Brand in 2013

December 2, 2012 By Melinda Emerson 3 Comments

I love this time of year.  An ending giving way to a beginning. A new chance to be everything you wanted to be. A clean slate. An opportunity to start over. However, you approach the New Year personally, when you have a business, more often than not, you’ve got your mind on the bottom line. You’re […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @amandamogul, #Boost2013, Amanda Miller Littlejohn, small business branding

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There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must:  Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]

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