The topic of equity isn’t exactly what I’d call, “top of mind,” with most of the prospective franchise owners that I work with as an advisor. Most of their energy is focused on things like potential locations for the franchises that they’re considering, or other minor details; like how much they’re going to make as […]
12 Things To Do Before 2012
Today, kicks off the last three work weeks of the year. In addition to landing those key contracts and commitments and getting those holiday cards in the mail, it’s time to get your house in order in your small business. You want to be organized and ready to do business heading to the new year. […]
What Can Twitter Do For Your Small Business?
I signed up for a Twitter account three years ago, and it truly changed my life. My Twitter anniversary was on December 2nd, and I thought it might be helpful for me to explain what my goals were for the social network. Now is a perfect time to step up your game on Twitter or […]
5 Tips to Create a Successful 2012 Marketing Budget
It isn’t 2012 just yet. But that doesn’t mean you shouldn’t be planning for it. For any business to be successful, it’s necessary to have a marketing budget. And while next year seems like a far off notion today, there is no better time to start establishing how you’ll invest your marketing dollars. Below are […]
How to Be a Small Business Success Q&A interview with Jay Goltz
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jay Goltz @Jaysmallbiz Jay has started five “old school” businesses over the last 33 years, and wrote “The Street Smart Entrepreneur”. He […]
How to Have Smarter E-Mail Management
E-mail is here to stay. And the amount of the e-mail we all receive is steadily increasing. With the average professional receiving between 80 and 100 e-mails every day, it can be a real challenge to not only manage all those e-mails, but to stay current. It is an even bigger challenge to be able […]
How to Be Successful in Business #SmallBizChat QA
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with retail and fashion pioneer Liz Lange @lizlange. In 1997, out of a one-room office, she created Liz Lange Maternity, changing forever the […]
How To Effectively Evaluate Your Next Business Venture
Are you on your way to starting a small business in the near future? Do you already own a business and have a list of goals to take it to the next level? Are you contemplating incorporating new revenue streams to help grow your bottom line? Or maybe you’re thinking about tapping into a new […]
Are You The Right President For Your Small Business?
When I first started thinking about President’s Day this year, I thought it would be helpful to blog about being an effective business leader. Whenever you start a company, you have the right to be the president. After all, it is your company. It was your idea, your seed capital, your contacts that got the […]
Do It Yourself SEO for Small Businesses
No matter how you approach a search engine optimization or (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. Leveraging the possibilities of internet marketing can be overwhelming for small business owners who are already wearing many hats within […]
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