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You are here: Home / Archives for Guest Articles

Problem-Solving Through Challenges in Your Small Business

May 10, 2011 By Melinda Emerson Leave a Comment

While entrepreneurs are certain to face challenges from clients, one of the keys to being successful in business is the ability to face problems fearlessly.  The three most common problems in business are managing deadlines, managing expectations, and dealing with a changing marketplace. Below, I’ll share with you some of the most common obstacles facing […]

Filed Under: Grow Your Business, Guest Articles, Your Small Business Tagged With: business planning, Rabbi Issamar Ginzberg, small business tips

When It’s Gut Check Time in Your Small Business

May 17, 2011 By Melinda Emerson 5 Comments

From time-to-time things may not go the way you need them to in your small business. When that happens, you need to take a deep breath and figure out what you are going to do.  You can always seek the advice of mentors, but ultimately you need to do a gut check with yourself.   […]

Filed Under: Guest Articles, Your Small Business Tagged With: business planning, Quincy Yu, small business tips

Does Your Technology Fit Your Small Business?

June 28, 2011 By Melinda Emerson 7 Comments

By some accounts, I am a dinosaur. I remember a simpler time with respect to technology and the workplace. I started my big corporate career in the mid-1990s, the halcyon era from tech stalwarts IBM, Microsoft, Oracle, PeopleSoft, and other blue chip brands. Sure, they were back office, CRM, and productivity apps designed for the […]

Filed Under: Branding & Marketing, Guest Articles, Technology

Increasing Your Online Sales Part 2

July 13, 2011 By Melinda Emerson Leave a Comment

Last time, in Part 1 of Increasing Your Online Sales, we talked about 3 ways to increase your online sales, which had to do with building and managing your site properly. This post I’m going to share some great tools for doing testing yourself. I’ll also share some ways to collect information on your site […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Guest Articles Tagged With: Anita Campbell, Increasing Your Online Sales, low cost tools, managing your website, sales results, tj mccue

Going Green is the New Black

July 26, 2011 By Melinda Emerson 3 Comments

According to a recent report, there was a 59% jump last year in the number of  businesses that have gone green. This is great for the environment, plus nine  out of ten of those businesses experienced cost savings by going green. Going  green could spell black for your business, and this is especially important for  small […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: going green, New Black, Outsource Your IT, Quincy Yu, Reach for the Cloud, Save You Money, Succeedasyourownboss

How Effectively Managing Relationships Leads to Business Success

August 3, 2011 By Melinda Emerson 16 Comments

Relationships are fundamental to how we operate and interact with each other.  They may begin as an unassuming acquaintanceship and are often influenced by our surroundings.  So interaction anywhere from that with a family member or others via our work environment, interest groups or associations can initiate relationships. Over time, relationships are built upon and […]

Filed Under: Branding & Marketing, Customer Service, Guest Articles Tagged With: lead generation, managing relationships, tips for managing relationships

How web analytics goals makes your online business better

August 23, 2011 By Melinda Emerson 3 Comments

So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat – this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals […]

Filed Under: Branding & Marketing, Grow Your Business, Guest Articles, Technology Tagged With: Featured Post, goals, online business, online sales, online trafffic, Pages goal setting, Pierre DeBois, small business, Web analytics, website visitors

Simplify Your Social Media Strategy

September 20, 2011 By Melinda Emerson 3 Comments

As a small business owner, it’s important to keep essential aspects of your operation in-house whenever possible, logical, and cost effective. Social media outreach is one element more and more small business owners feel comfortable handling themselves. But whether you’re taking on the responsibilities yourself or delegating them to other members of your team, it’s […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: Brooks Hays, engage with content, facebook, Simplify social media, small business, Social Media Strategy

Affiliate Marketing the Right Way

October 4, 2011 By Melinda Emerson 3 Comments

Have you been the recipient of communications from affiliate marketers or web-based entrepreneurs? Many of you have created or signed up to participate in affiliate programs.  The government considers your affiliate activities to be a business activity and has a few things to say about what you can and cannot do.  If you’re new to […]

Filed Under: Cash Flow & Finance, Grow Your Business, Guest Articles Tagged With: Affiliate Marketers, Affiliate marketing, Affiliate program, FTC regulation, high commissions, online reputation, Shannon Harmon

7 Golden Rules for Home-Based Businesses

October 18, 2011 By Melinda Emerson 6 Comments

Starting a new home-based business can seem like a daunting task.  The transition from working in corporate America to working inside  your home can often lead to the downfall of your business before it has even begun.  The first thing you need to do is get organized.  It’s important because you need to put yourself […]

Filed Under: Guest Articles, How to Start Tagged With: are you fit to work from home, Check your car use, Designate an area, Eat a proper lunch, Get dressed, golden rules, home-based business, Invest in the right insurance, melinda emerson, Watch your posture, work at home

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