October is my birthday month. Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month. But how could this be a good marketing move? One retailer sent me a 15% off coupon for my birthday and another only […]
Taking Your Small Business to the Next Level w/ Michael Gerber
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MichaelEGerber Michael E. Gerber is founder/chairman of Michael E. Gerber Companies and E-Myth Worldwide. He has published 13 books including the international […]
Do you have an Army of Entrepreneurs in your company?
Author Jennifer Prosek thinks that’s what you need to build long term success. She’s the founder and CEO of CJP Communications, an award-winning international public relations and financial communications firm. In her new book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth (AMACOM 2011), Prosek teaches businesses how to inspire […]
Do you need a Small Business Makeover?
Pitney Bowes wants to give your business a communications makeover worth up to $10,000. If you could use some help with your email, direct mail and social media communications, you can win a free year of using Pitney Bowes’ full suite of business tools. The grand prize winners will also receive in person one-on-one coaching […]
What Can America’s 1st Mega Entrepreneur Teach Us Today?
Benjamin Franklin only attended school for two years while growing up in Boston – but he was the most famous writer of his time and he made enough money to retire from his printing business at the age of 42. Some might think he built his fortune from his famous inventions, including the lightning rod, […]
Healthcare Reform and Your Small Business
Other than payroll, healthcare benefits represent the second or third largest cost center in any small business. Subsequently, too many small business owners often cannot afford to provide health insurance coverage for their employees. The current heath care debate presents an excellent opportunity to examine the pros and cons of the health care reform bill […]
How to Become a Family First Entrepreneur
Each week as SmallBizLady, I conduct interviews with small business experts that could benefit my audience. This is excerpted from my #smallbizchat interview on Twitter with @MarcWarnke. He’s the author of ONO, Options Not Obligations Family First Enterpreneur. Marc has had some incredible life experiences as a result of his entrepreneurial successes. He was able to semi-retire for three years as […]
How to Grow Your Small Business Using Google+
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with@KimBeasley. Kim Beasley is a speaker, author, educator and web developer who knows first-hand the trials and tribulations of starting a small business. […]
SmallBizLady’s Summer Reading List 2014
Now that school is out for the kids. Vacation season is upon us. The thought of swinging in a hammock, a cold glass of lemonade within arm’s reach, and a stack of books by my side is my idea of summer. Unfortunately, it’s not often a reality as I fly from one end of the […]
10 Books That You Should Have in Your Small Business Library
SmallBizLady’s Recommendations: How to Win Friends and Influence People by Dale Carnegie First published in 1936, this is one of the best self-help books ever published with 15 million copies in print. This book touches on the fundamental techniques of handling people, six ways to make people like you, and twelve ways to win people […]
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