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You are here: Home / Archives for Social Media

The 7 C’s of Building a Fanatical Following on Instagram

November 8, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Warren Carlyle @modelwarren. Warren Carlyle is a Community Building Strategist helping businesses build highly engaged communities online. He is founder/CEO of […]

Filed Under: Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, Social Media Tagged With: @modelwarren, instagram, instagram following, SmallBizChat

Monetize Your Expertise

October 25, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Debborah Ashley @AskDebborah. Deborrah Ashley has built 3 highly profitable businesses, been in Oprah Magazine and The New York Times, and […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, Social Media Tagged With: @AskDebborah, authority positioning, monetize your expertise, SmallBizChat

How to Leverage YouTube To Promote Your Business

September 24, 2018 By Melinda Emerson Leave a Comment

When someone mentions social media as a marketing tool, most people think of Facebook, Instagram and Twitter. But newsflash, YouTube is the second most searched site online. Video converts better than any other type of content right now and it’s cheaper to produce than every before so as a small business—YouTube could be a game […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: leverage youtube, video marketing, youtube for business

7 Ways IGTV Can Be Valuable for Your Small Business

September 18, 2018 By Melinda Emerson Leave a Comment

Guest Article Since it’s launch in 2010, Instagram has become a global community of one billion! Recently, the photo sharing app announced their new feature IGTV, which allows users to post and watch videos that are up to one-hour long. While there’s a stand-alone IGTV app, you can also watch it from within the Instagram […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: igtv, instagram, instagram tv, leverage social media, video marketing

How to Increase Engagement on Social Media

September 6, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Dr. Aikyna Finch, @DrADFinch. Dr. Aikyna Finch is a ​Forbes Coaches Council Member, coaching in the areas of Empowerment, Life and Social […]

Filed Under: Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, Social Media, Starting A Small Business Tagged With: @DrADFinch, SmallBizChat, social media, social media engagement

How to Use Instagram Stories to Promote Your Brand

July 23, 2018 By Melinda Emerson Leave a Comment

As social media sites add more and more features, it can be challenging to stay on top of what really works for your small business. That’s what I’m here for! To help you navigate the world of social media marketing, and Instagram in particular. If you’ve been successful at engaging your audience on Instagram consider […]

Filed Under: Branding & Marketing, Social Media Tagged With: brand promotion, instagram stories, social media

How to Recruit Top Talent by Leveraging Social Media

June 19, 2018 By Melinda Emerson Leave a Comment

Guest Article Job fairs and job search websites are great, but the key to successful recruitment of top talent today lies in leveraging social media networks. It is one of the best ways to tell people who you know that you have a job opportunity. By leveraging social platforms such as Facebook, LinkedIn and Twitter, […]

Filed Under: Guest Articles, Social Media Tagged With: Hiring, leverage social media, social media

How Small Businesses Can Set Up Effective Social Media Ads

May 29, 2018 By Melinda Emerson Leave a Comment

Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: online ads, social media ads

5 Steps For Setting Up Your WordPress Blog

September 17, 2013 By Melinda Emerson 2 Comments

Guest Article Setting up a WordPress blog is not as difficult as it may seem. In fact, it should take no more than an hour or two to accomplish this task from start to finish. Following is a simple overview of how to create a WordPress blog as well as helpful tips and advice regarding […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: @melanieobar, blog setup, Melanie Obar, wordpress setup

17 Ways to Leverage a Facebook Live Event

March 26, 2018 By Melinda Emerson Leave a Comment

Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: facebook live, social media marketing, video, video marketing

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In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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