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You are here: Home / Archives for Technology

Getting the Most Out of Webinars Without Sitting Through Them

April 11, 2017 By Melinda Emerson Leave a Comment

Guest Post Have you ever registered for a webinar but then never followed through on participating? You are not alone. Most publicly available stats suggest that only about half of webinar registrants end up following through and logging-in. I doubt this is for lack of interest, it’s all about time. As busy professionals, we all […]

Filed Under: Guest Articles, Technology Tagged With: technology, webinars in business

How to Select a CRM System for Your Small Business

January 19, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Conceptualizing, launching, and operating a small business is a time and labor-intensive endeavor. Getting caught up in the day-to-day activities takes your attention in many directions. Still the risks are worth the potential rewards, not just for the financial gains, but also for the fact that you have a direct impact on your […]

Filed Under: Featured Post, Guest Articles, Technology Tagged With: @insightlyapp, big data, CRM, reporting solutions

7 Ways to Drive Organic Search Traffic to Your Small Business Website

February 6, 2017 By Melinda Emerson Leave a Comment

With Google changing the algorithm frequently and keyword changing every 4-6 weeks depending on what you sell, it’s a cutthroat world when it comes to climbing to page one of search results these days. Your small business is competing with bigger brands with deeper pockets who can afford major SEO budgets. The big boys spend […]

Filed Under: Grow Your Business, Technology Tagged With: organic search, SEO, website traffic

Is Big Data Relevant to Your Small Business?

January 24, 2017 By Melinda Emerson Leave a Comment

Guest Post Big Data and machine learning are still relatively new terms in the world of data computing and management. Data mining is the father of machine learning that started in the 1950s with the development of applications running on databases. In 2017, both data mining and Big Data have become easy to manage with […]

Filed Under: Guest Articles, Technology

The Best Tools to Promote Online Video in 2017

January 16, 2017 By Melinda Emerson Leave a Comment

Video is slated to be the best communications and marketing tool of 2017, but you need to be strategic to get it right. Taking a video isn’t all that hard — though quality should be your top objective — but once you have your videos created, where do you upload them and promote them to […]

Filed Under: Branding & Marketing, Technology Tagged With: online video, video marketing

How to Make a Data Protection Plan in 3 Simple Steps

November 22, 2016 By Melinda Emerson Leave a Comment

Sponsored Post If somebody walked into your small business and asked you where your data lives, what would you answer? What if they asked you to explain how you protect it and what you’d do to reconstruct your data? In today’s threat environment, these are the types of questions a small business owner should be […]

Filed Under: Guest Articles, Technology Tagged With: @carbonite, business planning, small business technology

10 Online Tools to Improve Your Sales Process

January 25, 2016 By Melinda Emerson Leave a Comment

Today is Part 2 of my blog series on, In Part 1, we discussed How to Hire a Salesperson. Today we’ll discuss how to leverage technology to improve your sales process. Every company aims to increase its revenue by increasing the sales. The best hunters study their prey, (Oops, I mean target customers) in business […]

Filed Under: Featured Post, Melinda Emerson @SmallBizLady, Technology Tagged With: small business technology

How to Leverage Data to Make Better Business Decisions

December 21, 2015 By Melinda Emerson Leave a Comment

A lot of us small business owners rely on our guts to make major business decisions. Many of us feel we can’t afford Big Data solutions to provide complicated analytics and metrics for decision making. It’s actually not as complicated or expensive as it might seem, and data has a valuable place in the decision-making […]

Filed Under: Grow Your Business, Technology Tagged With: big data, data

7 Mobile Apps to Maintain Your Work-Life Balance

December 29, 2015 By Melinda Emerson Leave a Comment

We all know the importance of a healthy work-life balance and also the fact that it is not so easy to achieve. Despite knowing the rules, enforcing them in our routines it really tough. And amidst all the crazy scheduling the only device that stays with you at most times is your smartphone. What if […]

Filed Under: Guest Articles, Technology Tagged With: mobile app, Sapna Joshi, work-life balance

How to Transition to Chip Card Technology for Your Small Business

September 24, 2015 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent Visa sponsored interview with Anita Campbell, @SmallBizTrends. Anita is a business expert and the CEO and publisher of Small Business Trends and […]

Filed Under: Technology Tagged With: Anita Campbell, chip card, visa

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