If you are going to start doing a podcast to create content to promote your business, there are a few things that you need to know. Doing a podcast is hard work, so in order to leverage it to drive brand awareness and sales in your business you need a refined topic, a regular schedule, […]
How to Get Your Small Business Ready for Mobile First Indexing
Guest Article More than half of all internet searches take place on mobile devices. Now, Google has decided that they are going to adapt their search engine to this trend by prioritizing mobile first indexing. Google has already started testing mobile-first indexing with a small number of websites and expects to fully roll out the […]
17 Ways to Leverage a Facebook Live Event
Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]
Top E-Commerce Trends for 2018
Guest Article Did you know that e-commerce has been around for more than 40 years? The first spam message was sent in 1978! Amazon began in 1995, during the days of dial-up and hearing “Welcome! You’ve got mail!”. Now, 65 million customers visit the Amazon website each month. Many companies now have apps that allow […]
7 Mobile Marketing Trends for 2018
If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy […]
Top 10 podcasts for small business owners
Listening to podcasts has become a great way to learn something while you are doing something else. I’m a big fan of hitting the treadmill with my phone and earbuds and checking out a new episode of some of these business experts. If you are trying to pick up some new skills in your business […]
Three tips for using web analytics tools
Sponsored Post Business owners need data to scale. We need it for inspiring stats about the growth of certain industries. We need it to deepen our relationships with our customers, to figure out what works for them and what doesn’t. Perhaps the need for data is what drives so many of my Google Digital Coach […]
Small Businesses Are Not Exempt from Cyber Attacks
Cyber safety is within your grasp. More than 60 percent of business-related cyber attacks happen to small business owners! This doesn’t mean that you need to hire ex-Navy SEALs to protect your organization. However, it does demand more vigilance on your part when it comes to protecting your own — and especially your customers’ — […]
5 Tech Trends Every Small Business Needs To Follow
Guest Article Technology is the future of business. There is absolutely no doubt that the next five years or so will bring big changes in technological trends that will shape the way people buy and sell, and subsequently, how and where entrepreneurs do business. Whether you are thinking about business applications or marketing methods, it […]
Is Your Small Business Ready for ERP?
Imagine that you have 10 email addresses. Each one is dedicated to a specific function at work, and you must check them all regularly to make sure there’s not a fire you need to extinguish right away. Now imagine that you have one email address. You create categories in the software for each function at […]
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