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You are here: Home / Archives for Technology

5 Top Technologies to Use to Streamline Your Sales Process

July 10, 2018 By Melinda Emerson

Guest Article Sales people are miracle workers who can make an entrepreneur’s dream come true. However, sales goals have become harder to achieve even for experienced sales people due to lack of technology support and strategy in the sales process. Top level businesses equip their sales people with technology to boost their performance and close […]

Filed Under: Guest Articles, Technology Tagged With: sales process, streamline sales, technology

7 Smartphone Apps for Busy Small Business Owners

June 26, 2018 By Melinda Emerson Leave a Comment

Guest Article Having your own business and being your own boss is a huge accomplishment. The mere fact that you have opted for a more challenging path to build a business is something to already be proud of. As many of us are running businesses on the go, it’s has become really important to stay […]

Filed Under: Guest Articles, Technology Tagged With: apps for business, smart phones, technology

How to Get Started with a Podcast

June 18, 2018 By Melinda Emerson Leave a Comment

If you are going to start doing a podcast to create content to promote your business, there are a few things that you need to know. Doing a podcast is hard work, so in order to leverage it to drive brand awareness and sales in your business you need a refined topic, a regular schedule, […]

Filed Under: Branding & Marketing, How to Start, Technology Tagged With: getting started with podcast, podcast, podcasting

5 Steps For Setting Up Your WordPress Blog

September 17, 2013 By Melinda Emerson 2 Comments

Guest Article Setting up a WordPress blog is not as difficult as it may seem. In fact, it should take no more than an hour or two to accomplish this task from start to finish. Following is a simple overview of how to create a WordPress blog as well as helpful tips and advice regarding […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: @melanieobar, blog setup, Melanie Obar, wordpress setup

17 Ways to Leverage a Facebook Live Event

March 26, 2018 By Melinda Emerson Leave a Comment

Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: facebook live, social media marketing, video, video marketing

Top E-Commerce Trends for 2018

December 19, 2017 By Melinda Emerson Leave a Comment

Guest Article Did you know that e-commerce has been around for more than 40 years? The first spam message was sent in 1978! Amazon began in 1995, during the days of dial-up and hearing “Welcome! You’ve got mail!”. Now, 65 million customers visit the Amazon website each month. Many companies now have apps that allow […]

Filed Under: Guest Articles, Technology Tagged With: ecommerce trends, online business

7 Mobile Marketing Trends for 2018

November 6, 2017 By Melinda Emerson Leave a Comment

If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy […]

Filed Under: Technology Tagged With: mobile marketing, mobile technology

Top 10 podcasts for small business owners

October 2, 2017 By Melinda Emerson Leave a Comment

Listening to podcasts has become a great way to learn something while you are doing something else. I’m a big fan of hitting the treadmill with my phone and earbuds and checking out a new episode of some of these business experts. If you are trying to pick up some new skills in your business […]

Filed Under: 10 Things Lists, Technology Tagged With: podcasting for small business, podcasts

Three tips for using web analytics tools

September 12, 2017 By Melinda Emerson Leave a Comment

Sponsored Post Business owners need data to scale. We need it for inspiring stats about the growth of certain industries. We need it to deepen our relationships with our customers, to figure out what works for them and what doesn’t. Perhaps the need for data is what drives so many of my Google Digital Coach […]

Filed Under: Grow Your Business, Guest Articles, Technology Tagged With: Google Adwords Express, google analytics, SEO, Web analytics

Small Businesses Are Not Exempt from Cyber Attacks

September 11, 2017 By Melinda Emerson Leave a Comment

Cyber safety is within your grasp. More than 60 percent of business-related cyber attacks happen to small business owners! This doesn’t mean that you need to hire ex-Navy SEALs to protect your organization. However, it does demand more vigilance on your part when it comes to protecting your own — and especially your customers’ — […]

Filed Under: Technology, Your Small Business Tagged With: cyber attack, cyber security

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The Art of Successful Lead Follow-Up: Tips and Tricks

As a small business owner, you know that generating leads is only the first step in the sales process. Following up is essential to turn them into paying customers. Lead follow-up is often neglected, yet it’s critical to converting leads into sales. This article will discuss why lead follow-up is important, different follow-up methods, and […]

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