Whatever business you’re doing today, a considerable number of your potential customers use search engines. They use them to find the right businesses to provide solutions to their problems. How would you rate your visibility on search engines? Does your business appear for the right search terms? If it doesn’t, you’ve been losing many potential […]
How On-the-Go Solopreneurs Can Out-Earn Software Engineers
Everybody knows tech talent can earn a lot of money — well into the six-figure range. And while it seems like on-the-go solopreneurs like dog walkers or fitness trainers can’t compete on earnings — the fact is that they can, and do! At the most basic level, all of these professions are about delivering a […]
4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)
Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]
Why Link Diversity Should Be Your Primary SEO Concern
Guest Article Every discussion about Google rankings and SEO involves backlinks someway. Why? Because these are one of the major ranking factors in most of the search engines, Google specifically. If we look at SEO Power Suite, Search Metrics, and Backlinko’s research insights, inbound links are there in the ranking factors list besides content and […]
How to Create Content that Fuels Your Business Growth
This week on #Smallbizchat LIVE our show featured three guests: How to get growth that lands you on the Inc. 5000 list with Rod Brown, @RoderickLBrown, The Business of Storytelling with Sue Young, @sueyoungmedia, and Profiting From Podcasts: How to leverage the power of podcasts to build your business with Steve Olsher, @steveolsher. I pulled three […]
4 Accounting Software Features You’re Not Taking Advantage Of
Guest Article If you use accounting software every day to handle your books, on top of managing the day to day operations, you might not be leveraging all the features that will ensure your business is optimizing cash flow. Any accounting software has an accounts receivable (AR) module that can improve collecting payments from clients. […]
How to Build a Lead Generation Machine
This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them […]
How To Measure Your Digital Marketing Efforts
Guest Article You might think your unique digital marketing efforts are working, but how do you check the effectiveness of your campaign and compare it with your expectations? Your digital marketing ventures can range from managing a social media handle to recording a regular podcast to blogging to running a full-fledged online advertising campaign. Your […]
How to Leverage YouTube To Promote Your Business
When someone mentions social media as a marketing tool, most people think of Facebook, Instagram and Twitter. But newsflash, YouTube is the second most searched site online. Video converts better than any other type of content right now and it’s cheaper to produce than every before so as a small business—YouTube could be a game […]
How to Get Through the Holidays and Fire Up Your Business for 2013
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Aliza Sherman @alizasherman. As a web pioneer Aliza helps people find sensible, practical and manageable ways to use digital technology to […]
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