Guest Article If you use accounting software every day to handle your books, on top of managing the day to day operations, you might not be leveraging all the features that will ensure your business is optimizing cash flow. Any accounting software has an accounts receivable (AR) module that can improve collecting payments from clients. […]
How to Build a Lead Generation Machine
This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them […]
How To Measure Your Digital Marketing Efforts
Guest Article You might think your unique digital marketing efforts are working, but how do you check the effectiveness of your campaign and compare it with your expectations? Your digital marketing ventures can range from managing a social media handle to recording a regular podcast to blogging to running a full-fledged online advertising campaign. Your […]
How to Leverage YouTube To Promote Your Business
When someone mentions social media as a marketing tool, most people think of Facebook, Instagram and Twitter. But newsflash, YouTube is the second most searched site online. Video converts better than any other type of content right now and it’s cheaper to produce than every before so as a small business—YouTube could be a game […]
7 Ways IGTV Can Be Valuable for Your Small Business
Guest Article Since it’s launch in 2010, Instagram has become a global community of one billion! Recently, the photo sharing app announced their new feature IGTV, which allows users to post and watch videos that are up to one-hour long. While there’s a stand-alone IGTV app, you can also watch it from within the Instagram […]
How to Look Great on Facebook Live Video
Everyone is doing live video these days. I understand that people want to be authentic and share organic moments of brilliance from anywhere, but unless you want to look like some reporter on 60 Minutes is trying to conceal your identity, I suggest that you set up a professional mini studio, with audio and lighting you […]
3 Ways to Remain Productive During the Summer
Sponsored Post Though we’re about halfway through it, there’s still a lot of “summer” remaining on the calendar. Which also means that there are still lot of potential “summer slump” distractions that can deter one’s focus on operating a small business. As an on-the-go entrepreneur, I am an extreme believer in the age-old adage that […]
5 Top Technologies to Use to Streamline Your Sales Process
Guest Article Sales people are miracle workers who can make an entrepreneur’s dream come true. However, sales goals have become harder to achieve even for experienced sales people due to lack of technology support and strategy in the sales process. Top level businesses equip their sales people with technology to boost their performance and close […]
7 Smartphone Apps for Busy Small Business Owners
Guest Article Having your own business and being your own boss is a huge accomplishment. The mere fact that you have opted for a more challenging path to build a business is something to already be proud of. As many of us are running businesses on the go, it’s has become really important to stay […]
How to Get Started with a Podcast
If you are going to start doing a podcast to create content to promote your business, there are a few things that you need to know. Doing a podcast is hard work, so in order to leverage it to drive brand awareness and sales in your business you need a refined topic, a regular schedule, […]
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