Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]
18 Ways to Go From Running Small Business to Building a Brand
Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling […]
Why You Need a Brand Refresh
When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
How to Become a National Brand
When you build a powerful personal brand, speaking opportunities, media requests, and corporate opportunities will come banging down your door. Creating a national brand means you no longer need to explain your expertise or solutions or pitch yourself. Your clients will already know what you do, and your conversation becomes about interest and availability. It’s the […]
The SmallBizChat Podcast: Building a Strong Brand Voice with Ross Kimbarovsky
Ross Kimbarovsky is the founder and CEO of Crowdspring, a resource that connects clients to a team of over 220,0000 freelancers for branding and design services. Originally from Ukraine, Ross emigrated to the United States and enjoyed a successful career as a trial attorney. He has founded numerous startups, including Quickly Legal, Respect, and […]