Let’s start with a harsh but liberating truth: No one cares about your brand. Not your logo, not your clever name, and certainly not the “About Us” section you spent two weeks writing. This is especially true if you’re a startup or SaaS brand just entering the market. Your product might be the next game-changer, […]
The Three Problems That Visibility Can’t Solve
Every small business owner wants more visibility. More followers, more website visitors, more people watching their content. It’s tempting to believe that if only more people saw what you offer, your sales would skyrocket. But here’s the hard truth: visibility alone doesn’t drive revenue. If you don’t have the right foundation in place, more eyeballs […]
3 Ways Being Reachable Improves Customer Trust
In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]