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You are here: Home / Archives for small business

Who’s on #Smallbizchat June 2019

June 11, 2019 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: digital, digital transformation, growth, intellectual property, ip, kids, marketing, products, sales, salesperson, small business, SmallBizChat, trademark, video, video marketing

What If You Lose Your EIN Verification Letter?

June 10, 2019 By Melinda Emerson Leave a Comment

EIN verification letter

I recently decided to change business banks. And, as I discovered, when you decide to do this, you must have your personal ID, your articles of incorporation, and your EIN verification letter. I know my EIN number by heart since I’ve been in business 20 years, but that’s not good enough for the bank. In […]

Filed Under: Cash Flow & Finance Tagged With: EIN, EIN letter, EIN verification letter, finace, small business

5 Technological Innovations Changing Small Businesses

June 18, 2019 By Melinda Emerson Leave a Comment

technological innovations

Technology is changing much of the world we know. From medicine to industry to military, technological applications are taking over. Barring any earth-shattering events, technology seems like it is here to stay. It is humankind’s effort to make the world function with efficiency. One of the areas most affected is business—technology has almost completely transformed […]

Filed Under: Guest Articles, Technology Tagged With: digital age, Innovations Changing Small Businesses, small business, tech, tech innovations, technological innovations, technology

How to Handle Difficult Customers in Your Small Business

May 20, 2019 By Melinda Emerson Leave a Comment

Difficult Customers

There are times in the life of every small business owner when you come across a customer that lets you know that you made a mistake. We are all human, mistakes happen, but it’s how you respond that makes the difference between whether you get an angry review on Yelp or Tripadvisor or if you […]

Filed Under: Fix Your Business, Your Small Business Tagged With: dealing with customers, difficult customers, handling customers, problematic customers, small business

How to Develop a Clear Business Strategy for Your Small Business

May 2, 2019 By Melinda Emerson Leave a Comment

business strategy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Janneh Wright, @primusbus.  Janneh is an entrepreneur, author, advocate for better business practices within Black communities, and owner of PRIMUS Business Management. He has […]

Filed Under: SmallBizChat, Your Small Business Tagged With: benefits of business strategy, business strategy, importance of business strategy, small business

How to Achieve Your Goals in Your Small Business

April 25, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Adrean Turner @coachadrean. Adrean is a Coach, Speaker and Corporate Trainer who provides workforce solutions and career management strategies for individuals and […]

Filed Under: Grow Your Business, SmallBizChat, Your Small Business Tagged With: achieve goals, achieve your business goals, business goals, goals, setting goals, small business

How to Create a Small Business Sustainability Plan

April 22, 2019 By Melinda Emerson Leave a Comment

Small business sustainability plan

Have you ever considered the environmental impact of your business on the world? Global warming is real. Scientists say that if we don’t reduce our carbon footprint by 2050, the planet is doomed. In its best sense, sustainability seeks to protect our natural environment, human and ecological health, while driving innovation and providing a good […]

Filed Under: Grow Your Business, Your Small Business Tagged With: Business Sustainability Plan, small business, sustainability, Sustainability Plan

Leveling the Playing Field: Big Data’s Growing Accessibility for Small Business

May 21, 2019 By Melinda Emerson Leave a Comment

big data

Big firms can negotiate better pricing, better terms and other arrangements that smaller companies cannot match. However, lower costs of entry for many types of technology effectively remove the benefits of scale and provide opportunities for small companies. An area of technology that’s now in reach of smaller companies is big data, specifically analytics platforms […]

Filed Under: Guest Articles, Technology Tagged With: Accessibility for Small Business, big data, data, small business

How to Sell on Facebook Free: Set Up Your Own Shop

April 8, 2019 By Melinda Emerson Leave a Comment

sell on Facebook

You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]

Filed Under: Grow Your Business, Social Media, Your Small Business Tagged With: ecommerce, facebook, Facebook business, facebook marketplace, Sell on Facebook, Selling on Facebook, small business

Advertise Your Business on Facebook: Boost Revenue and Reach

April 1, 2019 By Melinda Emerson Leave a Comment

advertise your business on Facebook

If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]

Filed Under: Social Media, Your Small Business Tagged With: advertising, facebook, Facebook ads, small business, small business marketing, Types of Facebook Ads

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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