Get to know your customer. This theme drives not only blog articles but also magazines, business books, textbooks, and executive meetings. As I teach classes to aspiring entrepreneurs, I find myself saying the same thing. But my students have posed a very real, very astute question to me, “How do we do that?” When I […]
Ask SmallBizLady: What’s the Best Business Advice I’ve Ever Gotten?
Every Friday, I answer your small business questions in a video blog segment called Ask SmallBizLady. This week, we are taking on the question: What’s the best business advice I’ve ever received? Be good to your customers! It’s cheaper to keep a customer than to find a new one. Keep in touch with your customers. Ask […]
What is a Press Release and How Can a Small Business Use Them? Part 1
One tool in the small business PR toolkit should be the news release (also called a media or press release). It’s not as hard to use as it may seem, and any small business including solopreneurs can make use of this tool. Most articles on releases talk about how you write them, but the most […]
Now Read This: Small Business Taxes Made Easy
I like this book Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits by Eva Rosenberg (@TaxMama). It is great no-nonsense tax-advice! Eva is passionate about helping small business owners pay the least business taxes legally possible, but she also provides information (however tough it may […]
Make This May The Month You Become Your Own Boss
Contact: Sonia Schenker (E): sonia@melindaemerson.com (P): 347-766-4289 FOR IMMEDIATE RELEASE PHILADELPHIA, PA (May 9, 2011) — Melinda F. Emerson, SmallBizLady is a small business expert and bestselling author who has been featured in The Washington Post, Forbes, Fortune, Essence and Black Enterprise magazines. Known for her savvy approach to ending small business failure, she […]
7 Keys to Power Networking
7 Keys to Power Networking May 16th kicks off National Small Business Week and for the next seven to 14 days there are tons of events and awards ceremonies for small business owners which is a fantastic opportunity to meet and greet potential contacts. I keynote and speak at many conferences and small business events, […]
4 Things All Entrepreneurs Should Do On LinkedIn
LinkedIn is important! 75% of all professionals in the US have a LinkedIn profile, which means if you want to do business you must have one too. LinkedIn is powerful tool that you can use to promote yourself if you are an individual consultant or a company with 2 or more employees. Here are […]
Blogging, & Handling Corporate Inquires & Monetizing your Online Brand.
Check out this quick video from the Black Enterprise Entrepreneurs Conference. Fellow blogger Jewel Figueras of http://www.JewelsFabLife.com was interviewed by LaShanda Henry creator of SistaSense blogs for entrepreneurs and the Black Business Women Online Social Network. http://www.sistasense.tv/smallbizlady-and-jewelsfablife-talk-blogging-and-working-with-brands-part1/ We discussed blogging, handling corporate inquires and monetizing your online brand. Enjoy! I’m always here as a resource. […]
The Minority Entrepreneur Accelerator Program Could Be Your Answer
Comcast Interactive Capital, the venture capital affiliate of Comcast Corporation, one of the world’s leading media, entertainment and communications companies, today announced that is has partnered with DreamIt Ventures (“DreamIt”), the leading technology accelerator for entrepreneurs, to provide seed funding, training, mentoring and other benefits to five minority-led startups through DreamIt’s accelerator program. The partnership […]
Ask @SmallBizLady: How can I get my kids to “buy in” to my business?
Here’s the answer: Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How can I get my kids to “buy in” to my business? If you want to get your family to support your business follow these steps: […]
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