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You are here: Home / Archives for small business

5 Reasons Why Businesses Need SEO

October 27, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Businesses Need SEO Featured image

You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: link building, marketing strategies, search engine optimization, seo strategies, small business, visibility on search engines

Top 10 Small Business Experts to Follow Online

May 13, 2019 By Melinda Emerson 1 Comment

Small Business Experts

If you are looking for advice and information to grow your small business, there are people who have made this their life’s work. I am proud to say that most of them are people whose books and blogs I read often. Like me, they are on a mission to end small business failure. Here are […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: business tips, small business, small business experts, small business success

How to Develop Business Processes

August 29, 2019 By Melinda Emerson Leave a Comment

How to Develop Business Processes - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Ellen Williams, @Ellen_NY_B2B. Ellen is a Business Process Management Expert. She has spent 25 years consulting with businesses of all sizes […]

Filed Under: How to Start, SmallBizChat, Teams, Your Small Business Tagged With: business, business processes, efficiency, operations, small business, streamline your small business

How to Write a Killer Business Plan in 7 Days

August 20, 2019 By Melinda Emerson Leave a Comment

write a business plan

If you’ve got a business or start-up, a business plan is vital, especially when it comes to securing funding. Investors want something that they can look at and say, “Wow, this is surely going to head somewhere.” Your business plan should serve as a roadmap for explaining your business. Prospective investors should be able to […]

Filed Under: How to Start, Starting A Small Business Tagged With: business plan, How to write a business plan, small business, write a busines plan

The SmallBizChat Podcast: On Her Own Ground: The Life and Times of Madam C. J. Walker with A’Lelia Bundles

July 16, 2020 By Melinda Emerson Leave a Comment

On Her Own Ground: The Life and Times of Madam C. J. Walker with A’Lelia Bundles Featured Image

A’Lelia Bundles is a journalist with over thirty years of experience working at NBC News and ABC News as an Emmy-award winning producer and executive. A’Lelia, who graduated from Harvard and Columbia University’s Graduate School of Journalism, is the author of multiple biographies about her notable female ancestors, including Madam C. J. Walker and A’Lelia […]

Filed Under: The SmallBizChat Podcast Tagged With: black female entrepreneur, build your business empire, business empire, Madam C. J. Walker, Self Made Netflix Series, small business, women empowerment

4 Ways to Ensure the Consistent Quality in Your Small Business

February 24, 2020 By Melinda Emerson Leave a Comment

4 Ways to Ensure the Consistent Quality in Your Small Business OG

High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue.  Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business processes, consistent quality, quality in business, small business, supply chain

How To Buy a Small Business That Is Right For You

June 30, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Nunzio Presta, @mybizon. Nunzio is the founder and CEO of BizON. BizON is a online marketplace where people can buy, sell […]

Filed Under: Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @Bizstrong, entrepreneur, small business

How to Say Yes to Profits and No to Taxes

October 10, 2019 By Melinda Emerson Leave a Comment

How to Say Yes to Profits and No to Taxes - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Octavia Conner, @SayYesToProfits. Octavia is the #1 Virtual CFO and Strategic Business Advisor to 6 and 7-figure businesses. She is […]

Filed Under: Cash Flow & Finance, SmallBizChat Tagged With: finance, growth of small business, profit, profitable CEO, profits, small business, small business money matters, small business owner, taxes

How to Develop Your Leadership Skills as a Business Owner

September 12, 2019 By Melinda Emerson Leave a Comment

How to Develop Your Leadership Skills as a Business Owner - OG Featured Image

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Dorothy Enriquez, @dorothy_writes  She is Principal and Founder of The Communication Strategist (TCS), a Learning and Leadership Development Firm specializing in […]

Filed Under: Leadership, SmallBizChat Tagged With: business owners, leader, leadership, leadership skills, small business, small business leaders, small business owners

12 Things I Wish I’d Known Before Starting a Small Business

September 16, 2019 By Melinda Emerson Leave a Comment

12 Things I Wish I’d Known Before Starting a Small Business - OG

 I’ve been in business more than 20 years, and every so often I think back on when I was a young business owner, reflecting on what I wish I knew back before starting a small business. I decided to write this blog post as a message to my younger self. Although it is a little […]

Filed Under: 12 Things, Starting A Small Business Tagged With: new business owners, run your business, running a business, small business, starting a small business

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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
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Cynthia McClain-Hill, Past President, National Association of Women Business Owners
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Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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