Sales are the key to keeping your business alive. But do you have an organized sales process that consistently generates leads in your business? Or are you chasing anyone whom you think has money to pay you? A common mistake many businesses make is not working on business development daily. This leads to feast or […]
How to Build a Brand Strategy for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]
How to Find a Great Outsourcing Partner for Your Small Business
Keri just got some great news. She won a new contract as the caterer for one of the largest law firms in her state. So, why is Keri stuck in her office doing payroll on a Friday night instead of out celebrating? She doesn’t have anyone else who can do it. You’re probably thinking, why […]
How to Succeed in Business Without Experience
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Rachel Stewart @UnqualifiedTool Rachel started as an unqualified office manager, but over the last decade became the general manager of a […]
How to Prevent Workplace Stress in Your Small Business Employees
The World Health Organization states that unchecked workplace stress causes burnout which is characterized by “1) feelings of energy depletion or exhaustion; 2) increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and 3) reduced professional efficacy.” We can see that workplace stress is terrible for business and […]
8 Pro Tips to Help Your Sales Emails Avoid the Spam Box
Your sales and marketing teams are brainstorming every day to create personalized, compelling and attractive sales emails to your prospects and customers. The amount of time, energy and other resources that goes into developing sales emails is unfathomable. In the pursuit of getting more business and creating better contacts, emails are the most professional and […]
5 Unique Ways to Grow a Happy and Motivated Franchise Team
We all want to become someone that inspires and is worthy of a tight-knit, supportive franchise team. But how is it done? What approaches can you take to ensure your staff are happy and always striving for the best? Here are five useful tips for creating a positive franchise environment that gets the most from […]
6 Creative Ways to Increase Customer Engagement
Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]
5 Preparation Strategies for First-Time Managers
Congratulations! You’ve just secured your first manager role. You’re no longer responsible for just your own performance, but for the performance of an entire team as well. It’s heady stuff and a little intimidating. That’s good — it helps you grow as a professional and a person. You’ll certainly learn as you go, executing new […]
How to Take Over the Family Business
Ann is a 43-year-old single mom from the east coast. Ann is a great photographer, but no one knows it because she spends most of her time helping to run her parents cleaning business. Recently, at Ann’s parent’s 40th wedding anniversary celebration, her dad made a huge announcement. In his most prideful voice, Ann’s dad said, […]
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