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Magazines and Newspapers Every Small Business Owner Should Read

by Melinda Emerson on April 5, 2010 in Become Your Own Boss Tips, Grow Your Business, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Solopreneurs, Women in Business, Your Small Business

Every business owner should subscribe to at least one industry trade publication and local Business Journal newspapers to generate leads to stay connected with the regional business community.

Recommended publications:

American City Business Journals – Bizjournals is the new media division of American City Business Journals, the nation’s largest publisher of metropolitan business newspapers. It operates the Web sites for each of the company’s 41 print business journals. www.bizjournals.com

American Demographics Magazine – This magazine is a study of the American marketplace. It focuses on how to judge a market, and the changes that are going on in the population. www.demographics.com

Black Enterprise (BE) – This monthly business magazine is so relevant I can’t bring myself to throw one away. I keep a personal library. BE is the preeminent African American destination for information regarding entrepreneurship, technology and personal finance. Their online resources and business conferences are excellent as well. www.blackenterprise.com

Business Week - Business Week is at the forefront of the business magazines covering small business. They have a secondary publication called Business Week Small Business. This section of the online magazine has insightful articles on the small business economy and how to help small businesses. www.businessweek.com/smallbiz

Entrepreneur magazine – A solid publication with innovative solutions for small business owners. Their website also features exhaustive resources, back issues and tools for entrepreneurs. I especially like their start-up and women entrepreneur sections online. www.entrepreneur.com

Inc. Magazine – Inc. is the gold standard of small business news. This monthly publication provides timely information on industry trends, innovative small businesses, and offers ideas on how to improve your business. Inc.com provides additional information and advice covering virtually every business and management task. It also includes the Inc. magazine archives, more than 100 free tools to help you in every area of your business and has regular columnists and blogs on the site. www.inc.com/tools

Wall Street Journal – In addition to being the gold standard business publication, WSJ offers a small business website featuring businesses for sale, franchises, and other business opportunities and many other articles and resources relevant to small business development. www.startupjournal.com

Do you have a “can’t miss” newspaper or magazine for business information? Leave a comment.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Her first book Become Your Own Boss in 12 Months is out in March 2010.

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Can You Afford to Become An Entrepreneur?

by Melinda Emerson on March 29, 2010 in Become Your Own Boss Tips, Before You Start, Cash Flow & Finance, How to Start, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Solopreneurs, Women in Business, Your Small Business

Everyone has good ideas. Some of them may even be million dollar ideas, but if you live from paycheck to paycheck or way beyond your means, you may never be able to quit your job and start a business.

As the Smallbizlady, often I get emails, facebook messages and DM’s on Twitter from people asking me to help them start a business. My first three questions are usually something like this.

What is your business idea?
How much money do you have saved?
How much money do you think it will take to launch this business?

If question two brings on a case of stuttering, I start shaking my head.

You should have three pools of money before your start a business.

An emergency fund for the household
12-24 months of budget to run your household
12-18 months of money to launch and operate the business.

Now hear this, “Your ability to save has everything to do with your ability to start a business!”

Money is not everything. It’s just a tool, but it is certainly the beginning of a business plan. Banks rarely, if ever, loan money to start-up businesses. Banks will typically not deal with you for a loan or line of credit until you’re been in business 2-3 years and can show growth in the business with your financial statements and business tax returns.

There are some franchising opportunities that will provide some working capital, but 30-50% of the money will still come from you. And by the way, you will need to have significant net worth and assets to collateralize the loan. Think of it this way, no credit = no business. When you are first starting out in business, you are your business’s credit.

So what do you do if you have a great idea and no money? There are other sources of funds to start your business. There’s the 3 F’s Family, Friends, Fools. Your family loves you and hopefully believes in you enough to invest in your business. If you are fortunate enough to have a family that can afford to invest in you– you are fortunate, but beware. Your rich Aunt Sally may think she’s your boss and might call you up every 30 days to check on how her $50K is doing. You may not want that kind of pressure in your new business.

Then there are your friends. Nothing can kill a friendship faster than borrowing money that you can’t pay back. I have a rule. I do not loan money to friends, I give it to them. I make sure that I do not give away any money that I can not afford to lose. Would your friends do that for you? If so, they could be an option.

Every once in awhile, a hungry entrepreneur will come across a rich guy who’s an idealist about business, who falls in love your idea but doesn’t wish to run the business. That is an angel investor— who will invest money in the company for an equity stake and lend his or her network to help you. Do not get your hopes up about finding an angel investor in this economy. It can happen, but let’s just say you are better off using your own funds that you save to start your business. Family, friends or an angel investor can be fools for investing in a half-baked business idea. Invest your time, to make sure you have a sound business plan before you take anyone’s money. And do have a plan to show them—for when and how you think you’ll pay it back.

If you do have assets, you are in a different situation. You can borrow against your 401K, you can take out a home equity loan, you can sell your home or rental property, you can cash in a Roth IRA. The money must come from somewhere—its best when it comes from your own coffers.

It’s essential that you start your business from a position of financial security. Otherwise, you’re finished before you get started.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat on Twitter. #SmallBizChat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda also publishes a resource blog on small business best practices at www.succeedasyourownboss.com Her first book, Become Your Own Boss in 12 Months was released by Adams Media in March 2010.

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What Health Care Reform Means for Your Small Business

by Melinda Emerson on March 22, 2010 in Mompreneurs, Pink Slip Entrepreneurs, Solopreneurs, Women in Business, Your Small Business

Last night, Congress led by House Speaker Nancy Pelosi, succeeded in finally passing legislation that will empower 31 million people with a new right to health insurance and remake the nation’s health care system. Many of those people without healthcare are small business owners, who have been struggling to keep their businesses afloat. Just after the vote passed, President Obama said, “This legislation will not fix everything that ails our health care system, but it moves us decisively in the right direction. This is what change looks like.”

So what does this really mean for you and your business? Once signed into law by President Obama, working professionals will no longer need to keep their job to have health insurance. No longer will those without financial means and pre-existing medical conditions be subject to the greed of health insurance companies.

Small businesses with fewer than 25 employees and average annual wages of less than $50,000 will be eligible for tax credits to cover up to 35% of their insurance premiums.
Companies with more than 50 workers that don’t offer health-insurance coverage would pay an assessment of $2,000 per full-time worker if any of their workers gets a tax credit to buy coverage.
Employers with more than 200 employees would be required to enroll all employees automatically in their health-insurance plans, though workers could still opt out.
Legislation would place a $2,500 limit on what can be contributed to employer-sponsored flexible spending accounts funded with pre-tax dollars from employees.

Here’s 10 Things the new health care reform means for you and your family.

New insurance plans would have to pay full cost of certain preventive care and exempt this care from deductibles. (The requirement wouldn’t apply to existing policies until 2018.)
Insurers wouldn’t be allowed to cancel policies just because a person became sick
No more lifetime or annual caps on coverage
Insurers would be barred from denying adults coverage because of a pre-existing health condition. (The provision doesn’t take effect until 2014.)
Adults with pre-existing conditions may buy into a national high-risk pool until the exchanges come online.
Children could stay on their parents’ insurance policies until their 26th birthday
Children under age 19 may not be excluded for pre-existing conditions
The “donut hole” closes for Medicare patients, making prescription medications more affordable for seniors.
Requirement that all insurers must post their balance sheets on the Internet and fully disclose administrative costs, executive compensation packages, and benefit payments.
For patients frustrated by attempts to get reimbursed for insurance claims, the government would establish an ombudsman and a claims process to help them reconcile contested medical bills. The spirit of the past must be empowered by the possibilities of today.

Like Social Security, Medicare, Medicaid, Sunday’s vote will forever be a watershed moment for the nation. Generations to come will look back to this historic vote as one where the American dream was more fully realized. After this bill passed, President Obama said, “We did not fear our future, we shaped it.” In the Declaration of Independence it says, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights that among these are life, liberty and the pursuit of happiness.” When our forefathers referred to “Life,” in this historic document, it meant preservation of life in the form of access to quality health care. The single leading cause of the massive health care disparities and premature death in America is access to affordable health care. It is my hope that in the years to come access to healthcare becomes a moot issue for all Americans.

Reference Articles:

New York Times: House Approves Health Overhaul, Sending Landmark Bill to Obama http://www.nytimes.com/2010/03/22/health/policy/22health.html?pagewanted=1

Wall Street Journal: Consumers Would See Impact Soon After Health-Care Bill’s Enactment http://online.wsj.com/article/SB10001424052748704534904575132110999558770.html

Business Week: New Taxes for Health Care Help Obama ‘Spread the Wealth Around’ http://www.businessweek.com/news/2010-03-22/new-taxes-for-health-care-help-obama-spread-the-wealth-around-.html

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #SmallBizChat on Twitter. #SmallBizChat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda’s first book, Become Your Own Boss in12 Months was released by Adams Media in March 2010.

If you’re ready to start or grow your small business subscribe to Melinda Emerson’s blog at www.succeedasyourownboss.com

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Working With The One You Love

by Melinda Emerson on February 15, 2010 in 10 Things Lists, Mompreneurs, Pink Slip Entrepreneurs, Solopreneurs, Women in Business, Your Small Business

When you are first starting out in business, you will need help. Good help is especially hard to find when you have very limited resources. Other than interns, you may be forced to look around your personal network to see if you have any friends or family that can jump in and help you build your new enterprise. One of the most obvious helpers that may jump out to you is your spouse. But working with the one you love can be a slippery slope. If you drive each other crazy with simple household work, it’s probably not a good idea to work together. There also are those who believe that you should never hire someone you can’t fire. Why? If you fire your spouse you could ruin or severely damage your marriage.

Relationships and certainly marriages are hard work every day without adding the complications and stress of working together in a start-up business. My husband and I worked together in my first business Quintessence Multimedia for four years—so I have perspective on this subject.

Whether you go it alone or work with your sweetie… it’s a challenge. One of things that you need to do if you decide to work together is really understand each other’s best skills and work styles.

I am a morning person, who is a hyper Type-A, task master. I make lists and mow down the list daily. My husband is a corporate MBA, six sigma, sales manager, and a procrastinator. We annoyed each other every day, before we even got to the office. We drove to the office together, and were late most days because my husband was usually running late. I found myself sitting in the living room, waiting silently and getting more upset by the minute. One of the things that really helped us was seeking out mentorship from an older husband and wife team who had an office in our building. Once they suggested that we drive separate cars to work, that problem was solved.

One of the critical decisions that need to be made if you are working with your spouse is whether you are going to be equal partners, or if one of you is the boss. Defining this dynamic upfront – and communicating it – is essential. There’s a big difference between being a partner and being a key employee. This especially comes into play when handling disagreements about the business.

Ladies–this is a big issue for you if you started the business, and your husband later joins the business. Some men really can’t handle being a key employee, and may assert themselves like they are the boss.

The long term viability of the business and the marriage are intertwined. Resentment from this dynamic can really spill over into your home life. When you are personally invested in your business; it’s hard to not take a bad day in your business home with you at night.

So How Can You Avoid Having Your Work-life Ruin Your Home-life?

Here’s SmallBizLady’s 10 Rules for Working Well With Your Spouse.

Have clearly defined roles at work, and stay in your lanes.
Regular date nights (weekly if possible)
Drive separate cars
Have separate offices (and separate assistants–if you can afford it)
Have clearly defined roles at home, too
Have regular meetings to air out disagreements
Have separate interests outside of the business
Make decisions based on what’s best for the business
Be accountable to each other (regardless of who get the final say)
Seek out other couplepreneurs to get advice and support.

A great husband and wife business owner team, Donna Maria Coles Johnson her husband Darryl Johnson inspired me in part to write this blog post. They lead the Indie Beauty Network http://www.indiebeauty.com. I interviewed them last year about being successful couplepreneurs.

Do you have a rule or suggestion for how to work successfully with your spouse?

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

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Good Start President Obama, But More Change Needs To Come

by Melinda Emerson on January 29, 2010 in Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Solopreneurs, Women in Business, Your Small Business

My first guest post for Smallbiztrends went live this week. “Will 2010 Be the Year of Start-Up America?” generated much interest, prompting many people to ask for my opinion about President Obama’s State of the Union Address — and what impact it will have on the nation’s small businesses.

My ears perked up when I heard our President say, “Now the true engine of job creation in the country will always be America’s businesses. But government can create the conditions necessary for businesses to expand and hire more workers. We should start where most new jobs do—in small businesses, companies that begin when an entrepreneur takes a chance on a dream or a worker decides its time she became her own boss.”

There were five key points made by President Obama that are noteworthy and make me somewhat optimistic that this administration finally understands that supporting America’s small businesses will save the nation’s economy. I have listed the initiatives in order of what I think will be most helpful.

Tax credits for one million small businesses that hire new workers and providing wage increases.

Many businesses could be helped by this. The key will be how soon it would take effect.

Tax incentives for all businesses to invest in new plants and equipment.

I would suggest that this incentive be connected to building energy efficient plants.

National Export Initiative to help farmers and small businesses increase their exports.

Small businesses need to know how to go global. I need more details on this, but I am excited to think that this program could make a real difference.

30 Billion dollars for community banks from the repaid TARP funds.

This is important because previously alternative lenders (CDFIs & CDCs) had about 1.6 Billion dollars to lend. The challenge that exists with this is two-fold:

1) Many existing business are no longer credit worthy after nearly two years of struggling there.

2) No lender wants to fund start-up businesses with no track record or collateral. So who will qualify to borrow these funds?

Eliminate the capital gains taxes on small business investment.

Given that 97% of all small businesses in the US generate less than one million in revenue, the capital gains tax relief is really going to help an extremely small number of entrepreneurs.

At the end of his speech President Obama said, “I know there are many Americans who aren’t sure if they still believe we can change or that I can deliver it. We have come through a difficult decade. But a new year has come. A new decade stretches before us. We don’t quit. I don’t quit.”

We’ll Mr. President you had better not quit! The nation’s 26 million small businesses are counting on you to be change we can believe in.

Having this conversation about a small business economy is so important right now. Please leave me a comment to share your thoughts on this subject.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #Smallbizchat on Twitter. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda’s first book, Become Your Own Boss in 12 months; A Month-By-Month Guide to a Business That Works will be released by Adams Media in March 2010.

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10 Bible Verses Every Small Business Owner Needs

by Melinda Emerson on January 18, 2010 in Business Inspiration, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Solopreneurs, Your Small Business

MistyPath As a Christian and a family focused entrepreneur, I believe that faith is a key ingredient in small business success. In this current economy, the people of God must remember that if you honor God through your business he will direct your path.

Each year, I pick a bible verse as my theme for the New Year. As I considered which bible verse would guide me in 2010, I thought it would be helpful to share some of my favorites. Use these bible verses in the good and tough times in your small business.

1. “Trust in the Lord with all your heart. Lean not on your own understanding, in all your ways acknowledge him, and he will direct your path.” Proverbs 3:5-6 (NIV) Learn something every day. If you only lean on your own knowledge in your business, you will not be able to grow. You must grow yourself to grow your business

2. “Behold, I am doing something new! It’s already happening; don’t you recognize it? I will clear a way in the desert. I will make rivers on dry land.” Isaiah 43:19 (GOD’S WORD® Translation) Sometimes your business will need to move as the market pulls you in a different direction. You might need to reinvent your business, and you should not be afraid. God’s always got your back.

3.”Do not be anxious about anything, but in everything, by prayer and petition, with thanksgiving, present your requests to God.” Philippians 4:6 (NIV) One of the most important things you can do for your business is to pray every day.

4. “Faith without works is dead.” James 2:26 (KJV) You can’t just pray for success. Develop a plan and work your plan. If you can do something about your situation, then do it. Stop making excuses, stop procrastinating, and do it!

5. “Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go.” Joshua 1:9 (NIV) There will be contracts that you really need that you will not win. There will be days when you drop the ball on your customer service, but you can not let that define you or your business. You will get another opportunity and even if you don’t, God is with you always.

6. “As I think in my heart, so am I.” Proverbs 23:7 (NKJV) Your thoughts can be your number #1 asset or your biggest liability. When you are alone in your office or back bedroom, your thoughts can easily turn on you. Your ability to stay positive, learn from all experiences and shake off mistakes quickly will be a big asset to you and your business.

7. “God has not given me a spirit of fear, but of power, love and sound mind.” 2 Timothy 1:7 (NKJV) Making decisions in your small business based on fear is never helpful. For that matter making decisions in anger is not good either. Try hard not to be reactionary with clients, vendors or employees. Use factual information and up-to date financials to make sound business decisions.

8. “But these things I plan won’t happen right away. Slowly, steadily, surely, the time approaches when the vision will be fulfilled. If it seems slow, do not despair, for these things will surely come to pass. Just be patient! They will not be overdue a single day.” Habakkuk 2:3 (TLB) You need to understand that God’s time is not your time. There may come a time in your business when you just know you have a contract, one that you really need and things fall through. Those are the times when you need to trust in the Lord the most. When we accept God’s timing, we can learn to live in hope and enjoy our lives while God is working on our problems.

9. “Happy is the man who finds wisdom, and the man who gains understanding;” Proverbs 3:13 (NIV) You need to be a life long learner in order to be successful in business. You should constantly seek to improve yourself and increase your knowledge about the business of running a business.

10. “I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world.” John 16:33 (NIV) This is my new bible verse for 2010. It came to me watching a college football game. I believe I was only watching the game to see it.

Remember, whether you are religious or not you can always pray about your business.

Special Shout out to Joyce Meyer Ministries for her book The Secret Power of Speaking God’s Word which gave me guidance for this post and to Pastor F.L. Anderson who gave me some biblical wisdom for this article. Read his blog http://www.FLAnderson.com.

Do you have a special bible verse that has helped you in your business? Please leave a comment and tell me about it.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

Melinda Emerson “SmallBizLady“, is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #Smallbizchat on Twitter. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda’s first book, Become Your Own Boss in 12 months. A Month-by-Month Guide to a Business that Works will be released by Adams Media in March 2010.

For more tips on how to start or grow your small business visit http://succeedasyourowboss.com and subscribe to Melinda Emerson’s blog.

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The Entrepreneur’s Job Description PART I

by Melinda Emerson on January 11, 2010 in Become Your Own Boss Tips, Before You Start, How to Start, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Solopreneurs, Your Small Business

It will take every bit of enthusiasm and energy you have to grow your business into a viable enterprise and a powerful brand. If you think you work hard now with a job working in corporate America, you are in for a rude awakening once you start your small business, particularly if you are used to having a large support staff. This is the first of a Two Part series of blog posts on what it takes to be an entrepreneur.

cover_becomeboss_11-16-09 This blog post is excerpted from my forthcoming book Become Your Own Boss in 12 Months! A Month By Month Guide To A Business That Works! The book will be released in March 2010 by Adams Media. Become Your Own Boss in 12 Months! is organized by month to lead you step by step through the process of how to transition from a job to small business ownership. In other words, it’s a 12 month planning guide to fire your boss and start your small business.

What Does It Take To Be an Entrepreneur?

1. Chief Visionary Officer You must visualize what you want your small business to become over the long haul. Stephen Covey’s most famous concept is “Begin with the End In Mind!” This is true in business and in life. This is the step that gets people in trouble all too often. Don’t get excited about making one initial sale. Take the time to plan out your business model and write out a business plan. Think about what you want your business to be ultimately in terms of number of employees, number of locations, and amount of revenue etc. this will dictate everything you do as you start and grow your business.

2. Chief Sales Officer Nobody should be able to sell your business better than you. You need to be a selling machine. Networking feeds the sales of your business. People do business with people they like and know. If you are known more internally at your current job than externally, spend the time to build your network before your start your business. If you are really not that great at networking, there are two options: get a partner with a great rolodex who loves to network or take some sales training courses to develop a structured system to get it done.

3. Marketing Manager Your marketing efforts are the life’s blood of your business. You must market strategically. You have limited time and limited resources. The narrower your niche market, the easier it is to focus on where to engage your customers. When you are just starting a business you should do marketing activities weekly. Social media marketing activities must be done at least three times a week. NameTag_CVO

4. AR/AP Manager (Accounts Receivable /Accounts Payable) One of the most important things you need to do to have a successful small business is to stay on top of who you need to pay, and who owes you money. You should develop a set policy for when you cut checks to vendors and payroll such as every two weeks. When you can, try to negotiate credit terms with all of your vendors. Push for Net 45 if you can.

5. HR Manager All part time, full time and contract employees will be hired by you. That means you will need to develop job descriptions for each position and conduct interviews for all positions needed. If you work with a temp agency you will still need to provide a job description. No employees should be hired until you can afford their salary, taxes and benefits for at least six months. A year is even better.

What other jobs do you think a small business owner needs to do? Please leave a comment.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #smallbizchat on Twitter. #Smallbizchat is the trusted Twitter resource to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda’s first book, Become Your Own Boss in 12 months; A Month-By-Month Guide To a Business Than Works! is scheduled to be released by Adams Media in March 2010.

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Best of Melinda Emerson’s #SmallBizChat Interviews in 2009

by Melinda Emerson on December 28, 2009 in Business Inspiration, How to Start, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, SmallBizChat, Solopreneurs, Telesummit, Women in Business, Your Small Business

My interview with Sherri Garrity on how to quit a job to start a business:

Sherri is the founder of Corporate Fugitive. Her company provides business coaching to aspiring entrepreneurs and business owners who want to go from overwhelmed to extraordinary. In 2007, she walked away from a successful marketing career to start her own consulting business. Contact her on Twitter @SherriGarrity or at http://www.corporatefugitive.com

http://succeedasyourownboss.com/09/2009/how-to-quit-a-job-to-start-a-business/

My Interview with Christina Katz on how to develop a platform for your small business:

Christina is the author of Get Known Before The Book Deal; Use Your Personal Strengths to Grow an Author Platform and Writer Mama, How to Raise a Writing Career Alongside Your Kids for Writer’s Digest Books. She has written hundreds of articles for national, regional, and online publications, presents at publishing events around the country. Find Christina on Twitter at @thewritermama or at: http://christinakatz.com/

http://succeedasyourownboss.com/12/2009/how-to-develop-a-platform-for-your-small-business/

My Interview with coach Elizabeth Barbour on 5 Ways to Shift from Tired to Inspired in Business:

Elizabeth Barbour’s company is The Inspired Entrepreneur. She is a small business coach who serves as a catalyst for entrepreneurs to take inspired action and create extraordinary results in business and in life. Her four core values are community, celebration, spirituality and self-care. Find Elizabeth on Twitter @CoachElizabethB Visit www.ElizabethBarbour.com.

http://succeedasyourownboss.com/09/2009/5-ways-to-shift-from-tired-to-inspired-in-business/

#SmallBizChat Live Telesummit Recap (Part 1)

In November 2009, we presented the first annual #SmallBizChat Live Telesummit. This blog post recapped three key points that each expert shared with us. The four experts highlighted are:

Mike Michalowicz talked about using social media a build your business. Mike aka @TPEntrepreneur is a small business expert and author of Toilet Paper Entrepreneur. For more information, please visit toiletpaperentrepreneur.com

Karyn Greenstreet talked to us about mastermind group best practices. Karyn aka @kgreenstreet is a self-employment expert who runs thesuccessalliance.com. Her website has all the resources a business owner needs to start or run a mastermind group.

Dr. Mel Gravely talked about how to retool your business in tough times. Mel aka @melgravely is the founder of the Institute for Entrepreneurial Thinking, the leading think tank on issues related to business development. For more information, please visit entrethinking.com .

Tim Berry talked about Managing Cash Flow in a Tough Economy. Tim aka @Timberry is president and founder of Palo Alto Software the makers of Business Plan Pro, and founder of bplans.com. He’s the author of The Plan-As-You-Go Business Plan, Entrepreneur Press.

http://succeedasyourownboss.com/11/2009/smallbizchat-live-telesummit-recap-part-1/

#SmallBizChat Live Telesummit Recap (Part 2)

Here’s the recap of three key points that each expert shared with us.

Allyson Lewis talked to us about getting more out of your day as a business owner. Allyson is a business coach whose focus is on productivity. Her book, The 7 Minute Difference, grew out of the workshops she has been teaching for years. Contact her on Twitter at @allyson7minutes or visit Seven Minutes Inc.

Michelle Villalobos talked to us about turning contacts into contracts. Michelle is a business turnaround expert who teaches busy entrepreneurs how to improve their sales. Reach her on Twitter at @mivi or visit MichelleVillalobos.com.

Paul B. Brown spoke with us about becoming a published author to build your business. Paul is a long-time contributor to the New York Times and author of more than two dozen books, including the international best-seller Customers for Life. He is the author of Publishing Confidential: What it really takes to land a non-fiction book deal.

Lisa D. Sparks taught us how to become email marketing rock stars. Lisa is an email marketing expert with nine years of experience developing and implementing marketing campaigns for small business owners. Reach her on Twitter @lisadsparks or visit lisadsparks.com

http://succeedasyourownboss.com/11/2009/smallbizchat-live-telesummit-recap-part-2/

We have had a great time doing #smallbizchat interviews weekly, and we hope you enjoy these recaps. If these interviews have been helpful join us every Wed 8-9 ET for #smallbizchat on Twitter. We have lots if great small business resources coming in 2010. The goal of #smallbizchat is to end small business failure and reduce the learning curve of small biz owners as they start a grow their small business.

How to participate in #SmallBizChat: http://bit.ly/S797e

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

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What is a Twitterchat?

by Melinda Emerson on November 30, 2009 in How to Start, Mompreneurs, Pink Slip Entrepreneurs, SmallBizChat, Social Media, Solopreneurs, Your Small Business

What is a Twitterchat? Anyone can use Twitter, but you really are not part of the online community until you have spent some time on a Twitterchat. This post will explain the fundamentals of a Twitterchat.

A Twitterchat is simply an organized group chat that takes place using the Twitter platform. Twitterchats are organized events that occur at a set time. Example: #smallbizchat occurs on Wednesday evenings from 8 to 9 PM Eastern. To participate, you just need to be using Twitter at the assigned time.

What is a Hashtag? A hashtag “#” also known as the “pound sign” always starts with the symbol and then your special word or topic. Mine is # smallbizchat. Hashtags allow you to isolate a conversations using Twitter. The use of a hashtag is how other participants follow the discussion. Participants use an assigned hashtag (say, #smallbizchat) at the end their tweets during the discussion.

People typically use TweetChat.com and Tweegrid.com to participate in #smallbizchat.

You can use regular Twitter to participate in a chat. All you need to do is answer the questions and be sure to use the #hashtag at the end of each answer. I would not advise doing it this way however, the point of participating in a Twitterchat is to interact with the other participants.

What is the format of a Twitterchat? Here are some common formats for chats that I’ve seen:

freeform discussion- there’s a general topic and everyonejumps in and starts chatting
structuredagenda- the host asks questionsand gives participantsa set period oftime to answer
featured guest - guestoffers advice oranswers questionsposed bythe host and the audience can chime in too. (#smallbizchat uses this format)

How do Twitterchats operate? Often the chat organizer or host will set ground rules at the beginning. Typical ground rules might include:

The first 10 minutes are for introductions and announcements
No pitching your business until the last 5 minutes
Never hijack the chat– take irrelevant discussionsoffline

How do I find out what Twitterchats are taking place? There are more than 60 Twitterchats on twitter each week. There are also some that meet less frequently. Some of the most popular chats include #journchat (for journalists and PR folks on Monday nights) #gno (girls night out on Tuesday nights) #brandchat (for branding tips on Wed mornings) #smallbizchat (for small business info on Wednesday nights) #blogchat (all about blogging on Sunday nights).

There are two major calendars that track twitterchats:

Twitter Party Guide
For a good calendar andschedule of weekly twitterchats check out this Google link: http://spreadsheets.google.com/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE&hl=en

How to participate in a Twitterchat? You must have a twitter account. Use the calendars to select a chat you want to participate in.

Each week I release a custom tweetgrid link through my @smallbizlady account on Twitter with the topic to make it easy for my followers to join #smallbizchat.

If someone goes on Tweetgrid.com directly they need to select party mode and manually put in the hashtag for the twitterchat they wish to follow. The great thing about tweetgrid is that it has three columns which allow you to see everything going on real-time.

Tweetchat.com is much simpler to use. You login with your Twitter information and just put in the #hashtag and you will immediately start to see the conversation in that #hashtag.

Check out this link for more information on: How to participate in #SmallBizChat: http://bit.ly/S797e

Tell me about your favorite Twitterchat or if you have ever participated in #smallbizchat tell me what you like about my weekly Twitterchat.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #SmallBizChat on Twitter. #SmallBizChat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda’s first book, Become Your Own Boss in 12 months! A Month-by-Month Guide to Start a Business that Works! is scheduled to be released by Adams Media in Feb 2010.

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Smallbizlady’s Reading List Part II

by Melinda Emerson on November 26, 2009 in 10 Things Lists, Business Inspiration, Grow Your Business, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Solopreneurs, Women in Business, Your Small Business

readingglasses_ii Reading is brain food for your business. To keep your thinking sharp it is always good to read about the latest techniques for running a successful small business. One of my favorite things to do is read books about business strategy, social media and leadership.

Here’s Part II of a list of best books that I think will have a major impact on your business strategy heading into 2010. (Part I was posted earlier this week.)

Plan As You Go Business Plan by Tim Berry (Entrepreneur Press, 2008) Business owners struggle everyday because they don’t have a plan. I also see folks who create a business plan and then never use it. Without an up-to-date business plan, you put your business at a great disadvantage. Tim Berry lays out an easy to use system to get your business plan done. The value from having a written plan comes from going through the process and updating it on a regular basis to evaluate how your business is doing and making adjustments as needed. Tim has organized the book to support his “plan as you go” approach. It is designed so you can jump around and use the section of the book that you need at any given time. Don’t start 2010 without an updated business plan.

When Growth Stalls: How it Happens, Why You’re Stuck & What to Do About It by Steve McKee (Jossey-Bass, 2009) One of the biggest challenges any business owner faces is generating consistent, profitable growth. “When Growth Stalls” is all about keeping the momentum going in your business. It is a practical, hands-on guide for business owners who are struggling with stalled growth and for those who hope to prevent it in the first place. When your entire financial future is on the line – it’s not just business, it’s personal. This book is based on research that illustrates that 54.9% of companies’ growth is currently stalled. Growth can slow down for a variety of reasons including: marketing inconsistency, increased competition, lack of focus at the top, or a loss of nerve. Steve gives you the blue print to focus inward and turn things around in your business.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port (J. Wiley & Sons, 2006) Michael Port makes you think about your clients and work in a different way. He suggests attracting clients with a no-cost-of-entry offer that leads to a low-cost-of-entry offer that leads the client deeper into your solutions and offerings. He also teaches that, if you have clients who sap you of energy because they are not “your” kind of clients, you cannot do as good a job for them, and you lack integrity. This is what I believe as well. You may restructure your marketing plans based on the lessons taught in the book. This book is especially helpful for service businesses.

From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products by Stephanie Chandler (J. Wiley & Sons 2007) In this business age, it’s all about what you know that you can sell. Stephanie Chandler does a great job of breaking down all the different ways to generate content and information products. She also illustrates how you can repurpose your content to build your expertise and brand. She profiles the biggest names in the infoproducts at the end of every chapter including my favorite self-publishing guru Dan Poynter. She also has an extremely thorough chapter towards the end of the book about how to promote a book. From Entrepreneur to Infopreneur is worth reading a few times.

ONO: Options not Obligations, Family First Entrepreneur by Marc Warnke (Morgan James Publishing 2009) Most entrepreneurs struggle with work/life balance issues. Marc Warnke challenges readers to enrich their personal lives by rethinking their financial lives. ONO teaches a wealth creation lifestyle that focuses on making a difference first and creating profit second. Family first entrepreneurs make business choices based on the potential impact they will have on their families first, and on business profitability second. I bought this book after reading an incredible review by a blogger online. This is a great philosophy to live and run your business. Try it!

Do you know a book that should be added to the list? Let me know, I love the feedback.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #SmallBizChat on Twitter. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda’s first book, Become Your Own Boss in 12 Months: A Month-by-Month Guide to Start a Business that Works! is scheduled to be released by Adams Media in Feb 2010.

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SmallBizLady’s Reading List Part I

by Melinda Emerson on November 23, 2009 in 10 Things Lists, Business Inspiration, Cash Flow & Finance, Grow Your Business, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Social Media, Solopreneurs, Women in Business, Your Small Business

In business, reading is fundamental. It is crucial to help you grow your expertise as a business leader. One of my favorite things to do is read books about small business best practices, social media and leadership. Here’s a list of best books that I think will have a major impact on your business strategy heading into 2010. Later this week, I’ll have five more of my favorite books to share.

Small Business Cash Flow: Strategies for Making Your Business a Financial Success by Denise O’Berry (J. Wiley & Sons, 2006) The best thing you can do for your business is understand how much profit is in every sale and stay cash flow positive. Denise O’Berry writes a terrific book that explains the ins and outs of financial management in a successful small business. The book does a good job of pointing out how a small business owner can stay on top of the cash flow issue in running her business. This is an incredible resource book that I highly recommend.

Get Known Before the Book Deal by Christina Katz (Writer Digest Books, 2008) It is not often I read a book that truly enlightening from cover to cover. On a scale of 1-5, Get Known Before the Book Deal is a 10! If you want to know what it takes to get a book deal, Christina Katz gives a very specific recipe, but this book is not just helpful to people who want to be authors. This book is for anyone who needs to build a marketing platform and a brand for their expertise. This book changed my entire business model and my brand. I could not recommend this book more highly.

Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell and Paul B. Brown (Doubleday, 2002) This is a must read for every business owner. None of the ideas in this book are ground breaking, but the authors do a great job of explaining how they translate into loyal customers for your business. This book will help you create systems in your business to avoid customer service problems in the first place. This book was originally published in 1998 and has been updated three times since, selling over 1 million copies worldwide. Every business owner should have this book, and I’d also recommend buying copies for all your employees as well.

Blog Blazers: 40 Top Bloggers Share their Secrets to Creating a High-Profile, High-Traffic and High Profit Blog by Stephane Grenier (Levac Publishing House, 2008) This is one of those books that serious bloggers will keep on their shelves. I like that this book features 40 top bloggers and not just 10 or 15 like most profile books. I enjoyed learning great techniques and about what blogs these pros read. Try reading a chapter a day, look at the blogs of the blogger featured, see what they are doing well that you can implement in your blog. Learning how successful bloggers approach their blogging is an exercise that will have lots of benefits.

Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers – and Save the Planet by Jennifer Kaplan (Prentice Hall Press, 2009) Green is not just the color of money. Going green can be overwhelming, but Jen Kaplan provides a comprehensive guide to practical, meaningful, low-cost changes that can be applied today to go green in your business. Green practices are being measured by everyone including your customers-so use this book to build an additional competitive advantage in your business and save the planet as the same time.

Do you know a book that should be added to the list? Let me know, I love getting your feedback.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

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No Network, No Business

by Melinda Emerson on November 16, 2009 in Become Your Own Boss Tips, Before You Start, Business Inspiration, Grow Your Business, How to Start, Mompreneurs, My Recommendations, Pink Slip Entrepreneurs, Solopreneurs, Your Small Business

The following is an excerpt from my forthcoming book: Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business that Works! Scheduled to be released by Adams Media in February 2010.

In small business, your network is key is to your business success, but it is astonishing to me why people with no friends will start a business. I believe it’s best to plan 12 months before you quit your job to start a business. In that year, one the most important things you need to do is build and reinforce your personal network. Why? Because, people do business with people they like and people they know. Hopefully, you can be both to your clients. There are many businesses like yours, but one thing that separates your company from others is who you know and how you know them.

An entrepreneur’s most valuable skill is the ability to make friends and influence people.

Look for Ways to Meet People Encounters with people you don’t know are important. Look at it this way: You don’t meet strangers; you meet friends you just don’t know yet. There are a few rules to this kind of networking. Always invite the person to talk about themselves first. After all, the more you know about them, the better you can tailor your thirty-second pitch. Be ready with your short commercial about your business. Consider this your opportunity to make a first impression.

The 30 Second Commercial Before you hit the street extolling the virtues of your great product or service, it is crucial that you have a clear thirty-second commercial (also known as “the elevator pitch”) for your business. When someone asks you what you do, you need to have a crisp and memorable response that makes it clear what business you are in and how you solve problems for your customers. Your commercial is intended for very brief, chance encounters. It is important because it helps you make a lasting first impression. You use it to showcase your professionalism, the benefits you provide, and your expertise. The goal is to capture your target’s attention and interest so that you can engage them in a more substantial and meaningful way. A strong thirty-second commercial will help you create better networking connections, and it can draw people to you. People will seek you out if you present yourself and your business professionally.

It is very important that you sound excited about what you do when you talk to people. You are always selling the business and yourself. Be careful never to tie up someone more than few minutes unless the contact seems to want to prolong the conversation.

Trains, planes, and buses are a great way to meet other business people. I only take the Amtrak Acela express train, which is how most business travelers in the Northeast ride. When I ride the train, I look for an open seat next to someone who looks like a businessperson. You just never know who could be a high-ranking executive, so I keep my mind and my options open. I try to make a friend or at least to learn something from someone during the ride. Most of the time, I accomplish both goals.

A Friendly Conversation Can Always Turn into a Potential Business Lead Learn how to strike up a conversation with anyone. Giving a compliment is a great way to start. Look for something you have in common such as kids, sports, tired of being in line—anything you can thing of to make a personal connection with the person you are talking with. Whenever you attend networking functions or, for that matter, go anywhere, you should always have business cards. When it comes to networking, you never know where you might meet someone who can help you grow your business, so it pays to always be prepared with plenty of business cards. It’s like that old saying goes “never leave home without them.”

Build Personal Network When I first moved to Philadelphia, I put my nose to the grindstone for a few years to build up my career, then I turned my attention to meeting people. I did three things. First, I joined the Urban League to do volunteer work, socialize, and participate in professional development activities. Then I found a church home. The third thing I did was to reach out to the alumni association of my alma mater, Virginia Tech. These three associations paid off in spades years later when I started my business. My first customers came from those associations.

The Cocktail Hour Before Any Event is the Event! Be early for the reception so you can circulate. Once you sit down to dinner, the only people you can network with are the other nine people at your table. An accountant once told me that the rule of thumb is that you should go through 500 business cards roughly every two months when you first start a business. I even carry business cards to the hair salon because you never know who’s in the shampoo bowl next to you.

The Follow-Up The way to build relationships is through continued contact. It is essential to follow up within two weeks after meeting with a potential business contact. You can do this in multiple ways. The quickest and easiest way is e-mail. I prefer to send a handwritten note on my company stationery, since I feel this adds a personal touch. You can have note card stationary printed with your company logo on it.

Leave me a comment if you have any other good networking tips or stories to share.

Melinda Emerson “SmallBizLady”is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #smallbizchat on Twitter. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda’s first book, Become Your Own Boss in 12 month! A Month-by-Month Guide to a Business that Works! will be released by Adams Media in Feb 2010.

For more tips on how to start or grow your small business visit http://succeedasyourowboss.com and subscribe to Melinda Emerson’s blog.

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#SmallBizChat Live Telesummit Recap (Part 2)

by Melinda Emerson on November 13, 2009 in Before You Start, Business Inspiration, Cash Flow & Finance, Grow Your Business, Mompreneurs, Pink Slip Entrepreneurs, SmallBizChat, Social Media, Solopreneurs, Telesummit, Women in Business, Your Small Business

(Dear readers: this is the second part of a two part post. Click here to see part one.)

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. This past week, I presented the first annual #SmallBizChat Live Telesummit. The goal was to give the audience the information to create a new plan for their business in 2010. After nearly a year of communicating in writing on this blog and using Twitter, LinkedIn and Facebook, I wanted to interview small business experts over the phone. I also wanted our followers to have access to some experts who do not use Twitter, but who have fantastic information to share. In today’s blog post, I have prepared a recap of three key points that each expert shared with us.

Allyson Lewis @allyson7minutes is a renowned motivational speaker and business coach whose focus is on productivity, specifically developing systems to change your life. Her book, The Seven Minute Difference, grew out of the workshops she has been teaching for the past five years. For more information, please visit Seven Minutes Inc. Allyson talked to us about getting more out of your day as a business owner.

Here are Allyson’s key takeaways:
1. Use a daily written plan of action. The average adult has a 7 minute attention span. Take 7 minutes to write down your top priorities for the day. Regain your passion by doing what is most important to you.
2. Get 7-8 hours of rest a night. Stop watching late night TV and sacrificing a good night’s rest.
3. She introduced the 5 before 11am rule. Allyson advises us all to make an exhaustive list of everything in our personal lives and business lives that needs to get done. Then she suggests tackling 5 tasks per day before 11am, if that’s too tough try do 5 a week. Just get rid of the list.

Michelle Villalobos @mivi is a business turnaround expert who teaches busy entrepreneurs how to improve their sales approach through networking skills, personal branding and word-of-mouth marketing. For more information, please visit MichelleVillalobos.com. Michelle talked to us about turning contacts into contracts.

Here are Michelle’s key takeaways:
1. Reframe the typical “elevator pitch” into an “elevator teaser.” Instead of a rapid fire 30 second commercial that describes everything you do, find the core of what you do and develop a tagline that encompasses your entire brand (if you can). Done properly, it will elicit the follow-up question, “that sounds interesting, tell me more.” One therapist who helps people get over their fears and anxieties described herself as “the couchless therapist,” which makes people want to know more.
2. Business card etiquette – Avoid “premature solicitation” – which is the act of handing out business cards before even saying hello. When you give someone a business card, it is all about timing. Your goal is to develop rapport and to connect with someone. The time to exchange business cards, more appropriately, is after interaction.
3. Follow-up is important. Michelle suggests offering a free newsletter signup to people in a follow-up email. And in the monthly newsletter have valuable tips and info, all focused on the needs of the customers.

Paul B. Brown is a long-time contributor to the New York Times and author of more than two dozen books, including the international best-seller Customers for Life. He is the author of Publishing Confidential: What it really takes to land a non-fiction book deal. Paul spoke with us about becoming a published author to build your business.

Here are Paul B. Brown’s key takeaways:
1. Once you have book idea, the first thing to do is to try developing an outline for the book, and then writing 2-3 sample chapters.
2. The title of your book should tell people exactly what your book is about. Do not be afraid to talk to potential readers about the book topic to get the right words to use in your book title.
3. A book proposal is what you need to approach an agent or editor to pitch your book. It’s fine to send a query letter first, but if there’s any interest, the next request will be to send a book proposal which is typically a 30-page document. Start working on the proposal before sending query letter, so that you can respond to interest.
Paul made a special offer to Telesummit participants – he will give out a copy of a book proposal that sold. You should email Paul at paulbbrown@aol.com and use “Melinda’s Telesummit” in the subject line. His offer ends 11/13/09 at 5pm Eastern.

Lisa D. Sparks @lisadsparks is an email marketing expert with nine years of experience developing and implementing marketing solutions for small business owners. Lisa taught us how to become email marketing rock stars. For more information, please visit lisadsparks.com

Here are Lisa’s key takeaways:
1. Typical open rate on email marketing is 22%. Be sure not use language in your emails that are triggers for spam filters such as: FREE, space available, special offer, only today, !!!, and ???
2. You should have multiple ways to build your email list for your business. Using an email sign-up for your newsletter/blog on multiple pages of your website is one strategy. You can also offer a special report in exchange for an email address. Conducting free monthly conference calls is another great technique to build your list. When you go to a networking function, be sure to ask someone who gives you a business card if you can add them to your mailing list.
3. Develop an editorial calendar for your e-newsletters and all of your auto-responders. Consider writing a year’s worth of e-newsletters all at once. Email should not be the only way that you communicate with your list – using video and/or audio and are nice ways to break it up.

If you missed the SmallBizChat Live Telesummit, do not worry! We are editing and packaging the calls to make them available shortly… so stay tuned.

I hope that after you read what these experts had to say, you will be ready to tackle 2010 with some inspiration and new tricks up your sleeve. Being in business is a spiritual marathon. Hang in there.

My co-host Cathy Larkin @cathywebsavvyPR and I presented the 1st Annual SmallBizChat Live Telesummit because it is our mission to end small business failure. We will be back November 2010 to do this again.

Please follow us at @smallbizchat and join us for #SmallBizChat every Wednesday from 8-9pm Eastern on Twitter. #SmallBizChat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business.

How to participate in #SmallBizChat: http://bit.ly/S797e

For more tips on starting or growing your small business subscribe to Melinda Emerson’s blog at www.succeedasyourownboss.com

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#SmallBizChat Live Telesummit Recap (Part 1)

by Melinda Emerson on November 9, 2009 in Business Inspiration, Cash Flow & Finance, Grow Your Business, Mompreneurs, Pink Slip Entrepreneurs, SmallBizChat, Social Media, Solopreneurs, Telesummit, Your Small Business

(Dear readers: this is the first part of a two part post about SmallBizChat Live Telesummit. Part two will post on Friday, November 13, 2009.)

Mike Michalowicz @TPEntrepreneur kicked off our Telesummit. Mike is small business expert who is known as the Toilet Paper Entrepreneur. For more information, please visit toiletpaperentrepreneur.com Michalowicz talked about using social media a build your business.

Here are Mike’s key takeaways:
1. Use a 4 to 1 ratio in your content posted on social media sites. Only promote yourself once in every four times you communicate. Always seek to add value to your audience.
2. Take a non-traditional position to stand out among other experts in your field.
3. Blogging and participating in forums is a great strategy, but using Google ad words can be effective as well.

Karyn Greenstreet @kgreenstreet was our second guest. She’s a self-employment expert who runs thesuccessalliance.com. Her website has all the resources a business owner needs to start or run a mastermind group. Karyn talked to us about mastermind group best practices.

Here are Karyn Greenstreet’s key takeaways:
1. Being involved in a mastermind group is something successful entrepreneurs do.
2. Think about the other skills you need in your business when you want to recruit members to start a mastermind group. Mastermind groups are typically four-to-ten people.
3. Develop set procedures for how your group will operate and get all participants to sign the agreement. Using an agreement is one of the best ways to get participants to commit to the terms and then fully participate.

Dr. Mel Gravely @melgravely kicked off day two of the Telesummit. Mel is the founder of the Institute for Entrepreneurial Thinking, the leading think tank on issues related to business development. For more information, please visit entrethinking.com Mel talked about how to retool your business in tough times.

Here are Dr. Gravely’s key takeaways:
1. It is more important than ever to focus on your niche market and your value proposition. Gone are the days of the generalist consultant.
2. Do not launch any new marketing initiative that you can’t afford to keep up for at least a year.
3. Business shouldn’t always be a struggle. If you have been struggling in your business for more than four years, and it’s never been profitable; it might be time to move on from that business or that business model.

Tim Berry @Timberry is president and founder of Palo Alto Software the makers of Business Plan Pro, and founder of bplans.com. He’s the author of The Plan-As-You-Go Business Plan, Entrepreneur Press. Tim talked about Managing Cash Flow in a Tough Economy.

Here are Berry’s key takeaways:
1. Make sure you know how your clients process invoices. When you can, build a relationship with someone in accounts payable. When evaluating a deal with a major corporation, make sure you’ve got enough cash reserves to wait on your money, or don’t do the deal.
2. Would you walk a city-block blindfolded? Well that’s what is it like to run a business without up-to-date financial statements. You must have a current statement of cash flow, profit & loss statement, and a balance sheet every month.
3. Do not use your line-of-credit to finance marketing efforts to generate sales. Use you line of credit of finance business you have already won.

(NOTE: This is part one of the #SmallBizChat Live Telesummit recap. Part two will post live on Friday, November 13, 2009.)

If you missed the SmallBizChat Live Telesummit, do not worry! We are editing and packaging the calls to make them available shortly… so stay tuned.

How to participate in #SmallBizChat: http://bit.ly/S797e

For more tips on starting or growing your small business subscribe to Melinda Emerson’s blog at www.succeedasyourownboss.com

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