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You are here: Home / Archives for Melinda Emerson

What You Need to Know About SEO for Your Business Website

August 15, 2019 By Melinda Emerson Leave a Comment

SEO for your business website

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Akilah Thompkins, @girlgetvisible. Akilah is the owner of Girl Get Visible, Author of My SEO Workbook and the host of the […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: business website, Google ranking, keywords, search engine optimization, SEO, small business, website

6 Simple Strategies to Promote Traffic Growth on Your Small Business Website

August 13, 2019 By Melinda Emerson Leave a Comment

traffic growth

Traffic is the lifeblood of every website, and with it comes the benefits of new clients. In order to maximize the number of new clients you receive on a monthly basis, you have to focus on traffic growth. Fortunately, many aspects of traffic generation are under your control.  6 Strategies for Traffic Growth Some strategies […]

Filed Under: Technology, Your Small Business Tagged With: drive traffic, site traffic growth, traffic growth, web traffic growth, website traffic

10 Tips to Choose an Accountant for Your Small Business

August 12, 2019 By Melinda Emerson Leave a Comment

choose an accountant

Irrespective of the industry your small business falls into, you cannot understate the value of a good accountant. You can get a bookkeeper for basic accounting services, an accountant who has a degree in accounting for more complicated accounting and payroll services, or a certified public accountant who can help with tax planning and also […]

Filed Under: 10 Things Lists, Cash Flow & Finance, Grow Your Business Tagged With: business accountant, choose an accountant, small business finance

What Business Owners Should Know About Barter and Trade

August 8, 2019 By Melinda Emerson Leave a Comment

barter and trade with david fling on smallbizchat

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with David Fling @ItexKansasCity. David is the owner and CEO of three successful ITEX trade exchange franchises located in Kansas City, MO, […]

Filed Under: Featured SmallBizChat, Grow Your Business, SmallBizChat Tagged With: barter and trade, bartering in business, david fling, small business barter and trade, trading in business

Supercharge Your Small Business with These 3 Actionable Content Marketing Strategies

August 6, 2019 By Melinda Emerson Leave a Comment

You’re posting on social media for your small business. You’re writing educational blog posts. You’re making entertaining videos. You’re checking all the boxes and churning out content left and right. But maybe you’re finding yourself stuck in a rut and wondering if your current content marketing strategy is actually helping grow your business. If you’re […]

Filed Under: Branding & Marketing Tagged With: content marketing, content marketing strategies, marketing, marketing strategies, small business content marketing

What Business Podcasts Should I Listen to If Only Have 30 Minutes?

August 5, 2019 By Melinda Emerson Leave a Comment

Business Podcasts

When talking to new business owners about increasing their business knowledge, the main reason they give me for not getting more knowledge is that they don’t have time.  On one hand, most new business owners need to be working on their business and staying on top of their day-to-day. On the other hand, things change […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business podcasts, podcast, podcast to listen to, small business tips

How to Build a Brand Strategy for Your Small Business

August 1, 2019 By Melinda Emerson Leave a Comment

brand strategy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: brand strategy, branding, marketing, small business, small business branding

How to Prevent Workplace Stress in Your Small Business Employees

July 30, 2019 By Melinda Emerson Leave a Comment

workplace stress

The World Health Organization states that unchecked workplace stress causes burnout which is characterized by “1) feelings of energy depletion or exhaustion; 2) increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and 3) reduced professional efficacy.” We can see that workplace stress is terrible for business and […]

Filed Under: Guest Articles, Your Small Business Tagged With: business stress, prevent workplace stress, small business, stress, Workplace Stress

How to Boost Sales in Your Small Business

July 29, 2019 By Melinda Emerson Leave a Comment

boost sales

Sales are the key to keeping your business alive. But do you have an organized sales process that consistently generates leads in your business? Or are you chasing anyone whom you think has money to pay you? A common mistake many businesses make is not working on business development daily. This leads to feast or […]

Filed Under: Grow Your Business Tagged With: boost sales, get more sales, Get more Sales in Business, grow your sales, sales, small business

How Small Businesses Can Leverage the Gig Economy

July 25, 2019 By Melinda Emerson Leave a Comment

gig economy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Angela Heath, the Gig Income Guru, @info4profit. Angela is an award-winning entrepreneur, keynote speaker and President of TKC Incorporated, an idea […]

Filed Under: SmallBizChat, Teams Tagged With: gig economy, gig economy for small businesses, gig workers, smalbiz chat, small businesses

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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