It doesn’t matter how much website traffic you’re getting, if those visits aren’t yielding positive results for your business, what is the point? After spending time, energy, money and love on your website it can be frustrating when it doesn’t start paying you back. Here are a few ways to diagnose what’s happening and how […]
National Small Business Week is Here!
America’s #1 Small Business Expert Joins the New York Times. I am excited to announce that I am joining the writing team at the You’re the Boss section of The New York Times. Premiering this May, my column on social media and small businesses will run weekly on the blog centered on small business ownership […]
How to Get Paid What You Are Worth
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Alfred Edmond @AlfredEdmondJr is SVP/Editor-at-large of Black Enterprise. He is a content leader, brand representative and expert resource for all media platforms under […]
Managing The Stress In Your Small Business
When you put out your shingle that says open for business, you immediately take on 10-14 jobs all at once. Even the best multi-tasker, can become a spaghetti brain at times, especially when everything happens all at once. How you handling stress is a key ingredient in your long-term success in business. Here is a […]
Should You Have Good Pricing or Great Pricing?
Should you have good pricing or great pricing? Our first instinct is to have great prices that will permit us to crush the competition, gain market share and fuel fast growth. The usual problem is that great prices typically provide slim profit margins. Good pricing, however, over the long term, should create enough profitability to […]
How to Get Over Your Fear of Sales
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Amy Palmer @Fearbustinsales http://twitter.com/fearbustinsales. Amy is a nationally recognized salesperson who helps business owners find a selling style that fits their personality […]
How to Avoid Facebook Group Disasters
With Facebook reaching the 900 million mark, there should be no surprise that it is a terrific tool to use in the quest for business exposure. Joining a Facebook group seems to make sense; it’s a great way to expose your brand and/or find a new business opportunities. With countless groups on the social network […]
Presentation Communication – Your Quest to Impress
Sponsored Post All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on […]
How to Build a Social Media Brand
Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]
Liz Lynch QA How to Be a Power Networker
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Liz Lynch @liz_lynch. Liz is an international speaker, business development expert, and the author of Smart Networking: Attract a Following In Person […]
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