Are you using your old customers to generate new sales? If not, then odds are you’re losing out on a tremendous amount of revenue. There are simple techniques to engage your customers to become an unpaid sales force. Here are 5 key ways to engage your old customers and generate additional sales in no time! […]
How to Avoid a Daily Deal Disaster
Marketing companies like LivingSocial, Groupon and more, are services with vast databases and are perfectly positioned to help you put together a promotional offer aimed at reaching targeted customer prospects. By jumping on the coupon clipping trend associated with today’s deal-savvy shoppers, your business can grab lots of new customers. But, will they keep coming back after […]
Don’t Let Your Business Run You
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Allan Branch @AllanBranch. Allan is a co-author of the book Don’t Let Your Business Run You, co-founder and Partner of LessEverything, a […]
So You Want To Get Your Invention on TV?
Each time after I appear on television, inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best gadgets for my segments. […]
12 Ways to Use Video to Grow Your Small Business
The internet is the new TV. YouTube is the second most searched site on the internet. If you want to stay relevant online with your small business, you will need to start using video as part of your ongoing content development strategy. Video can also give you a competitive advantage in the marketplace. If you […]
How to Control Your Business Destiny by Creating Your Own Luck
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Beth Goldstein @marketingedge. Beth is a small business trainer, nationally recognized speaker and author of two books on business growth, The Ultimate Small […]
How to Prepare for Irregular Income in a Small Business
Owning a business is great. You have unlimited earning potential, get to be your own boss, and live outside a gray cubicle. It is the American Dream. Except when it isn’t. The dream can quickly become the American Nightmare when the bills appear faster than clients’ payments. It plays out as a vicious cycle, but […]
How Can Your Small Business Stay Innovative?
Are you struggling to stay innovative in your small business? In order to stay relevant in a noisy marketplace, the most successful startups boldly embrace a culture of innovation. They consistently roll out blockbuster ideas to stay out in front of potential, new and current customers. Small businesses with their limited resources can hit a […]
Who is on #SmallBizChat in August 2012?
Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @smallbizchat on Twitter and click here for directions on how to join the conversation. August 1: Beth Goldstein @marketingedge – How to Control Your Business Destiny August 8: Allan Branch @AllanBranch – How to Keep Control of Your Small Business August 15: Akilah Thompkins-Robinson […]
How to Build a Marketing Platform for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MichaelHyatt. Michael Hyatt is the author of Platform: Get Noticed in a Noisy World (Thomas Nelson). It is a New York Times, Wall Street […]
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