In building our website, oftentimes, we’d like to put as much content in it to make it informative. It is for promotion. It’s also to get people engaged in what your business is all about. The more detailed the better. One striking factor of a good website is having a good design together with a […]
How to Grow Your Small Business
For those small business owners who survived the startup phase and are now ready to grow your business, there are numerous possibilities. Keep in mind, growing your business will depend on what business you are in and how much money, time and sweat equity you’re willing to invest all over again. Here are four ways to […]
How to Be Successful as a Franchise Owner with Dina Dwyer-Owens
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @DinaDwyerOwens. She’s the Chairwoman and CEO of The Dwyer Group www.dwyergroup.com over such well-known service brands as Mr. Rooter, Aire Serv Heating […]
How to do Facebook Ads for Business
On Facebook, 850 million people spend more than 350 minutes a month hanging out online. To some, it may be how they keep in touch with college friends, the way new moms share photos with family, or where sports fans go to cheer on their team and connect with other fans around the world. […]
How to Communicate Your Business Vision
As a business leader, it’s your job to craft a vision for your business. Once you know what that is, you need to be able to communicate it to a wide audience including your customers and your employees. Even the interns need to know. Why? Because your need to share a vision that everyone understands, […]
How to Export to China as a Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Frank Lavin @Export_Now Frank was America’s salesman in chief in his role as Under Secretary for International Trade at the U.S. Department of […]
Five Reasons Your Company Should Have a Platform
These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks […]
When You’ve Done All You Can, Get Up!
There comes a time in every entrepreneur’s life when you just catch a bad break. You work really hard on a deal. You thought it was yours. Then at the last minute, after nearly a year-long sales process, you loose the contract. This especially stings when you’ve spent hours studying the customer and cultivating an […]
How to Market with Your Mouth: Using Speaking to Generate Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with David Newman @dnewman. David is the author of several books including 21 Secrets of Simple Marketing Success and The Speaker Marketing Toolkit. David […]
Do It Yourself SEO for Small Businesses
No matter how you approach a search engine optimization or (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. Leveraging the possibilities of internet marketing can be overwhelming for small business owners who are already wearing many hats within […]
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